I know you think that you can contact a designer on ‘fiverr’, pay ten bucks and order the logo (let’s not discuss its quality). But I’m not talking about a logo. The sad truth is that having a logo or a registered business doesn’t make you a brand. If we consider that brand is the image in customer’s mind, then it’s a long process. It’s such a long process that you can’t build it in three days or even in a week. Creating an authentic brand is a journey within. It’s transformational, even for big companies and it’s super powerful for solopreneurs and small businesses.
We are all creating goals and we believe that we can build things faster. But a bird needs some time to get out from the egg. If you hatch the egg before its time come, the bird will die. If you do not feed the bird, it may never grow up. If the bird does not have an example of the parent, it may never learn how to fly.
It’s great to have a logo, colours and a mood board from Pinterest, they are all good-looking and attractive things. And don’t get me wrong. Your business will run with or without all of it. But it doesn’t make your business a brand.
So my recommendation is very simple.
- When you start, make marketing research. Clients, market, the purpose of your biz and other things.
- When you move forward with sales, you may need to create a marketing campaign or even advertising campaign. (You may not need even a logo unless you put it on products.)
- Once you create some business which sells things etc., and you feel like your products are fine, and most of the other things fall into place. That moment, you’ll feel the need to expand your business. That the right time to start your brand. It’s a time when you will establish the deep understanding of your business and make a powerful brand.
The brand is an investment in your business. Good branding is never cheap. It is always deep and provides you with the system which increases your confidence, make your business noticeable and build the image in the customer’s minds.
So I have only one suggestion – do not rush!