Posts

Build your tribe with the right branding

Build your tribe with the right branding

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People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need…
Find your real target audience

Find your real target audience

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"Define your target audience." How many times have you heard these words since you decided to become an entrepreneur? Well, yes it's a common knowledge and sounds like an old and useless information. Partially it's true as it's "Captain Obvious"…