Posts

Build your tribe with the right branding

Build your tribe with the right branding

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People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need…
Four things to know to attract the Ideal client to your brand

Four things to know to attract the Ideal client to your brand

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When we start our business, we need to know several things that we are going to do, who we are going to sell it and why they need it. This knowledge helps us to build an established business. Surprisingly, the same data helps us to create a…
Rock your travel guide or any other product with this formula

Rock your travel guide or any other product with this formula

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Last week, I had some conversation with a very talented girl. She calls herself a writer, writes Travel Guides, and owns a travel agency. But she is losing the traffic to her blog. And, I must say, I heard it many times. Blog traffic is going…
All you need to know about your Target Audience.

All you need to know about your Target Audience.

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Target Audience is a core theme of any promotion, advertising campaign and of course, business strategy. It's a particular group of people within the specific target market which is going to buy your product and listen to your advertising messages. To…
Find your real target audience

Find your real target audience

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"Define your target audience." How many times have you heard these words since you decided to become an entrepreneur? Well, yes it's a common knowledge and sounds like an old and useless information. Partially it's true as it's "Captain Obvious"…