Creating your brand online is a different exercise than if you do it offline. That’s why people who have a successful business offline often stack when they start online branding at the first time. So, how is it different?
→ The first whale for any brand is a creation of the authority.
And surely if you have an excellent reputation offline you may share some credibility, but quite often it’s not relevant for an online tribe. It’s a first step where many businesses fail. Inability to create a reason to believe in causes them lack of customers and a result they had to close.
→ The second whale is to raise awareness.
How much publicity do you apply to your offline business? None or little? In the online world, you and your company must be visible and memorable. Without visibility, you can’t expand your biz. The only business where you can succeed by being invisible, it’s if you are a 007 agent. And if you are not the one, then please create a strategy on how to show up.
→ The third whale Is to be different.
The point of differentiation and point of parity put you in a position when you have whatever everybody else have in your market segment and also you have something extra that gives you a chance to overrun your competitors. (And yes competition is a sign of demand, and that means abundance)
Let’s conclude. Authority + Awareness + Difference.
These three whales are the core needs of any brand, and later I will share with you how to achieve all these. Subscribe to be sure that you do not miss it.