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Brand Driven Photography

Brand Driven Photography

How many times you opened a catalogue and didn't have any desire to purchase something? The pictures seemed fine, but somehow they didn't raise any emotions. Same happened with many e-commerce sites. They just blindly copy each other and expect…
6 Secret Techniques on how to use photography to sell better during Holidays.

6 Secret Techniques on how to use photography to sell better during Holidays.

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How many official holidays mean something to you? How many of the same holidays will be substantial for your customers? Sometimes I see my timeline on Facebook and think that I can get mad with all these similar looking e-cards. But after…
70% of Instagram users are committing these sins while photographing food.

70% of Instagram users are committing these sins while photographing food.

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I'm quite an active Instagram user myself with a few thousands of followers, I observe a lot of photographs every day. What can I say? Some of the pictures are amazing and those accounts have huge followership. But the majority of people just…
How design and photography work for your brand

How design and photography work for your brand

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I've been working in the advertising industry for many years. Once upon a time, I was a designer and it was a tough job. But life changed, and if you need to create a design for your online communication today, you can make pretty good artwork…
How to photograph pictures which sell for you?

How to photograph pictures which sell for you?

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It's a valid question, isn't it? It's actually quite easy, all you need is a creative idea, a decent lighting, and an ability to capture the image. Well, I would also add the understanding - why you need this image! Yes, it's important. How…
How to create a better restaurant review blog post with your photography

How to create a better restaurant review blog post with your photography

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There are many food bloggers who like to review restaurants and share their recipes on social media. Sounds good, isn't it? But let's see how it looks. Some media gurus of questionable expertise recommend that you can put just anything online…