Just fifteen years ago corporates were played the market.
They had money and authority which small businesses didn’t have. With the appearance of Social Media, the status quo changed. But to win the market, small business often needs to create a powerful brand whether it will be Personal Brand or Business brand is the other question.
Personal Branding is the way how the person brands herself.
The idea was common for corporates where Personal Branding helped to get a better job. However, it turns to be a powerful vehicle for the small businesses to thrive. People are tempted to buy from the people they know. And they trust to the local organic shop more than to cosmetics from the big companies due to the use of chemical components.
Branding creates an image in the customer’s’ mind.
Personal branding creates a perception about an individual, position her or him as an authority and as the best choice in the market.
So if you want to build your personal brand to invite more clients, you need to know yourself better. What are your fears, strength, weaknesses, what is your why, and who you want to serve? If you build a personal brand, it’s not just you, it also who you want to impress and convert to your loyal clients.
The personal brand allows you to start the journey of self-discovery and build the image in your client’s mind. It raises the awareness of your person and your name. It tells to customers — it’s good to buy from you because you are relevant to some of your client’s expectations.