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This big mistake in SMS marketing may cost you clients.

SMS marketing is very popular today. First of all, it’s relatively affordable. On the other hand, it can make miracles if you have an excellent database of numbers. Unlike online tools, SMS marketing also works especially well for local businesses. However, many business owners take it as granted. They think this way: “Well, I paid, let’s send something.” But like any other marketing tool, this one requires research and strategy.

Almost all people have a mobile phone today. What can be easier than just sending them an SMS and they will all race to buy from you, is that what you think? Well, let’s face the truth, most of the phone users ignore advertising news. And if you do not craft your messages wisely, if you do not use copywriting tricks to engage the prospect, then it won’t work.

You need to research when your target audience may need your product. Let’s say you have a restaurant, then send your SMS two hours or even one hour before lunch. The message has to be relevant and attractive, propose some combos, discount, or special event. Avoid uncommonly, strange words short forms. Your prospects may not get what were you trying to say. Give a link if relevant to the audience.

But here is the big mistake in SMS marketing which may cost you, clients. And here is the live story.

It was on Saturday; the day you want to sleep a little bit longer to rest after a hard working week. You have your plans to relax and morning coffee at about 9 or 10 am. Perhaps on Friday night, you had a real party or so, because you knew “tomorrow is a weekend” and you could take your time. But, someone smart decided that sending SMS for their company is super important to increase the sales. Somebody put an automatic update. And. TADAM! I got a compelling brand message from Dunkin’ Donuts, which informed me that I can claim my reward points. Great information, isn’t it? Except one thing, I got it at 6:08 am on Saturday Morning.

This big mistake in SMS marketing may cost you clients.

Was this information urgent? No. Was this information relevant to the time of the day? No. Did it make me buy more? No. (It pissed me off.) And there is nothing rational in pissed off customers. The SMS may look like a small thing, but when you send thousands of them, it costs money. Imagine you pay money to lose customers. Does it sound like an investment? No. And here is the sad truth. Dunkin’ Donuts is a significant player and the loss of a client or even hundred customers may not be a big deal. They can afford not to give a damn and send the SMS all night long. But if you have a small business the irrelevant, promotional SMS at 6 am can cost you the customers. (That’s relevant to the other annoying promotional activity as well)

Unfortunately, such mistakes may happen because of the SMS provider. And here is another sad truth, your customer doesn’t want to know who was that a-hole who woke him up at 6 am on Saturday. It’s only your loss not provider’s one. (Just put attention on such cases).

So here is the advice. When you send promotional SMS, think of these points.

  • What your are customers doing right now?
  • How is your message going to increase the sales?
  • Treat your customer as human, as if he is you or your friend.

In conclusion, let me say. It can work. Being more dedicated to your marketing, and not leaving everything on marketing team can be a good strategy when the business is at the starting point.

Wish your business many happy customers and inspiration for good messages. Cheers 🙂

6 Secret Techniques on how to use photography to sell better during Holidays.

How many official holidays mean something to you?
How many of the same holidays will be substantial for your customers?

Sometimes I see my timeline on Facebook and think that I can get mad with all these similar looking e-cards. But after all, any holiday is a reason to post something, isn’t it? So, to post or not to post?

1. Treat customers as you would treat yourself.
Anything which does not attract you online, potentially will not tempt your buyers. After all, they are all humans, just like you. So, if you want to celebrate something, think what will make you happy?

2 Make exclusive content, don’t copy.
When the time of national or world celebration comes, all creativity vanishes for a while. If it’s some state day, we will deal with the flag, if it’s Helloween, that would be pumpkin, if it’s Christmas, it will be red colour and snow. I’ll be straightforward – if you can’t create something sweet and personal, better post nothing. Bad communication may harm your brand more than absent communication. So stop for a second and ask yourself: “Do I have THE IDEA?” If not, search for inspiration (check here how), and think again. Did you find your big idea? Yes? Yay, create it and share with the world! No? Just don’t post, or leave a formal text message without a picture.

3 Personalise it, if you can
How would you react if the brand sends the message to you? Well, all like when people remember their birthdays, anniversaries, special days (that’s what Facebook tries to work out with all these videos for friendship day, etc.) So? Can you make it personal? If you can, then do it. It’s always better or talk to someone special than to the faceless public.

4 Gently offer something
Ok, we want to sell something. These types of post usually help smart business people who love to learn new things and become more and more successful, right? So, you want to sell, don’t you? When we talk about big celebrations, the discounts sell well, because people are waiting for them. After all, your discounts, these days, compete with your competitor’s discounts (nobody wins). But what if you will be different? What if you will click the photo of your real team which is wrapping gifts and excited to share something special with customers? Think about it. All you need is a good promo idea and one exquisite click with your smartphone.

5 Participate the celebration
Celebrate with customers, invite them to celebrate with you offline or online. You can celebrate in office and share joy via Periscope or Hangout of FB Live. Make online meeting, have fun. Be human to your customers, be a friend.

6 Be honest
The honesty is an important quality which leads to the trust. Do your customers trust you? Well, the more you share about your brand, the better. Let’s say your company makes something to celebrate. Show people the process, share personal stories about you or your team. Let it be emotional and touching and once again honest.

Conclusion
Wish from heart and love your customer. Loving your customers is crucial. It’s not only about friendly behaviour or smiley in the text. It’s about the secret ingredients within your heart which make every message you share special.

P.S. Please share your questions & thoughts in comments below 🙂