Well, we all were at that stage when the business had just started. There is a stage of it when you can’t even call it “business” yet because it’s more like an idea. No sales performed, but newly born entrepreneur thinks where to order first business cards from and of course, about shiny, fresh, crispy new logo, how without it!
I understand that excitement. It’s almost like a religious feeling that now it will start and everything will be just awesome. But wait a minute, did you make your products, did you find a target audience, did you research? No? Well, it maybe too early for the logo then. But don’t worry, I can teach you how to make a simple temporary logo for this stage, just to feel better and not waste money.
I also know what most of the beginners create or choose from affordable designers; some fancy calligraphy font which is neither readable nor useful for business. And of course, many will use gold for it, which will add more limitations in the future. Let me tell you, if you are serious about your business, eventually, you will earn money for better design, and your message to the world may become a real brand. But if you don’t want to make all these mistakes, avoid these mistakes. Take readable font, think what you want to convey and just write it on your cards.
Let’s come to the brand now. Your brand is the image which forms in the customer’s mind based on the messages you share via various information channels. More importantly, it builds on the experience of your product or service. In other words, make an awesome product, create phenomenal service, and tell about it to people (technically, that’s how branding works, well, in very simple words).
Branding is a system which you apply to business and support continuously. It makes your business unique and more trustworthy. You not only share the information about your brand but also add mood, promise, values, ideas and language. You convey all this stuff in a very consistent manner, so your prospects get the chance to remember you and love your product so much, that they start recommending you to their friends. The primary task of the brand is to transform buyers into loyal customers and add value to your company.
So, are you still believing that logo makes you a brand?