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You need to become your brand

Listen the audio from the class.

Your brand becomes a lifestyle for your workers
Did you ever meet unhealthy fitness instructor or a financial adviser with massive debts?

To be a brand, you must become your brand.

That has nothing to do with “no makeup”, “crumpled dress”, and “I love kittens so let’s put them be on my business card”. Your brand must serve its purpose and satisfy your clients. It’s you who has to adjust to your business idea and become your brand. When you know who you are going to work with, your core values and the Brand message, you will know who you need to become.
It doesn’t mean that you have to force yourself to become something you don’t like. It’s more about becoming a better self. After all, branding is a lot about leadership, and I would not consider personal branding outside of business branding. They are different, but if you can make them work together it’s for good.

So if you promote healthy food or a healthy lifestyle — eat healthily and exercise. If you talk about creativity — be creative and inspire people. If you give financial, advice — make some money before. Once you reflect your brand, people start trusting you because they see that you did it, and that means they can do it too.

So what are these keys for a successful branding? Let’s see from point one.

  1. Let your business make a profit, focus on sales. Once you get a steady income, start to build your brand.
  2. Know your customer’s needs, pains, dreams, and desires. They are the fundamental data of your brand
  3. Be different than competitors. Make Unique Selling Proposition. Decide on Operation, Quality, Price Balance. And Show Brand Values.
  4. Create a brand. Be consistent, share information regularly. Create a special Brand message and translate it through all information channels
  5. Become your brand. Let your personal Brand and business brand be in sync. Believe in your brand values and Build the confidence and trust.

 

Check All Audio Series:

  1. When to start your business branding?
  2. Does your brand know its customers?
  3. Is your brand different?
  4. Your customers need to know what your brand all about
  5.  You need to become your brand

Your customers know what your brand all about and your brand takes place in their minds

Listen the audio from the class.

So today we reach the brand definition, finally. When people ask what is a brand, I describe it like this:

The brand is the image in the customer’s mind created by a customer, based on the experience of service and product and the data received from various information channels.

Branding, on the other hand, helps customers to form the “right branded” image in their mind. Branding uses a managed experience, and information channels to share selected information with customers and generate a critical mass of customers who believe in the Brand Message.

The ultimate goal of branding is to create brand ambassadors naturally. When customers recommend your product and service to their friends willingly, your business expands rapidly.

Let’s summarise. To create and image in the consumer’s mind, we need to do several things.

  • Create Brand Values, Cause, Positioning, etc.
  • Next, create a recognisable Brand Identity and the Communication Strategy.
  • Be consistent and regular in your communication for at least two years.
  • Build all the above based on customers needs, pain points, dreams and desires, so they would consume it naturally.

Check All Audio Series:

  1. When to start your business branding?
  2. Does your brand know its customers?
  3. Is your brand different?
  4. Your customers need to know what your brand all about
  5.  You need to become your brand

How your brand different than competitor’s brands in the same niche?

Listen the audio from the class.

Is your business already a brand? Is it look and feel different than competitor’s brands in the same niche?

When customers want to purchase a product in your niche, they often start from research. When they find your business and those of your competitors they look upon three things: Service, Quality and Price. They shortlist two or three companies based on these criteria.

In the next step, they compare a few chosen businesses in detail. At this stage, they decide based on the USP (Unique Selling Proposition). If your proposal is better, you win the chance to impress a new customer, but sometimes it’s just the way to the next step.

When a client needs more clarity, he starts looking for the relevance of his core values. Many customers may start from the step three. But nevertheless, let’s look at these values carefully.

The idea, Values, Philosophy, Cause, And Brand Positioning, must be defined when you start to build the brand. Based on this, the visual elements will be created. Clearly, if you only use the red colour one or two fonts and a recognisable logo, your audience will be able to recognise you, but they will still respect you for the ideas behind your brand.

So what does your brand need to do to be different than the competitors brand?

  • First, the Idea, Values and Cause.
  • Second, Unique Selling Proposition.
  • Third, a proper balance between Service/Operation, Quality and Price.

All three have to be clear to your Target Audience, and different than those of your competitor’s.

Have a nice day and be different 🙂

Check All Audio Series:

  1. When to start your business branding?
  2. Does your brand know its customers?
  3. Is your brand different?
  4. Your customers need to know what your brand all about
  5.  You need to become your brand

Does Your Brand really know its customers?

Listen the audio from the class.

Does Your Brand know its customers?

The brand building as well the business structure is a constantly evolving process.

That means you need to monitor your customer’s likes and needs and make necessary changes on a regular basis.

If you have a small business the best way is to create a community around it, have a Q&A sessions, and convincing customer support.

You need to know your customers but also those who choose to buy from your competitors.

Knowing your customers means not only demographic factors like their age or income group but also their behaviour elements:

  • How they spend their day?
  • How they reach the work?
  • What do they choose to eat? etc.

There are many small factors which you may like to know about your customers which are only relevant to your business. Like if you produce car seat covers which are friendly for home pets it may be a decision-making factor for those who have pets. But will mean nothing for those who do not have pets relevant to cars (like fish)

You need to know what kind of emotions your product and services can evoke. It not necessary painful feelings. You do not need to work with pain points all the time. You can work with inspiration, motivation and happiness. People love to buy out of joy. They would like to guide their friends to buy from you if they have experienced good emotions about your product or services. They will share their experience online and that what you need to spread awareness about your product and service.

So know your customers to make them happy and they will buy much more from you and recommend you as well.

Check All Audio Series:

  1. When to start your business branding?
  2. Does your brand know its customers?
  3. Is your brand different?
  4. Your customers need to know what your brand all about
  5.  You need to become your brand

Brand Driven Photography

How many times you opened a catalogue and didn’t have any desire to purchase something? The pictures seemed fine, but somehow they didn’t raise any emotions. Same happened with many e-commerce sites. They just blindly copy each other and expect sales. Later on, they cry on the Forums and in Facebook Groups that they didn’t sell well. There are several reasons for fewer sales; Poor marketing, an absence of strategy, weak or missing message, and often average or irrelevant photography. Let’s have a look at the photography part.

Photography is a powerful instrument of the experienced marketer. It’s also a language which anyone can understand without words. It’s also a tool to move clients’ emotions in the direction you need.

Here are several photography mistakes that business owners commit –

1. Hire the wrong type of photographer.

Professional Photographers usually have specialisation. They choose to work with one or two directions. For instance, commercial photographers are different from editorial ones. Wedding photographers and food photographers have separate specialities. However, a wedding photographer may shoot events as well. Food photographers often need to know how to shoot interiors, exteriors, and portraits, but they will position themselves as food photographers. Fashion photographers may be excellent in portrait photography, but they may not be aware of how to take a professional landscape shot! There is no rule in it, but you need to know WHY you have hired that photographer and what is his specialisation?

If you require a cutlery or tableware catalogue, you may need product photographer, not a food photographer. And in this case, your brand comes into the picture. Because if you want to portray a particular image in your customer’s mind, you need to start with an idea. What your catalogue is going to tell your clients?

2. Just making good images without an idea behind.

Know what you want to say to your customers. Is your product “Clean, Hygienic, and Easy to maintain”? Or your product is “Comfortable, Friendly to a body, and Made from Eco-friendly materials”? Or your product is “Innovative, Fashionable, and User-friendly”? Choose your own three to five words and ask photographer and art director to follow this idea.

3. Be consistent.

When we make promotional materials for our brand, we start feeling like there are too many of brand colours around, or there are too many of the same style pics, and we tempt to be creative and change all of it. Please remember this statement! “While you see all your materials on a daily basis, your customers can see your advertisements or catalogues once in a week or even month. Give them a chance to remember you, be very consistent, convey your core values all the time; it’s crucial.”

Powerful Brand Driven Photography builds a reliable connection between your buyer and your product/company. Stronger connection — More trust; More trust — More purchases. When your clients are happy to be associated with your brand, they are tempted to share an experience with their colleagues, friends, and family. And, one day they become the ambassadors of your brand, that moment your business starts growing faster because there is no stronger medium than the “word of mouth.”

5 Reasons to have a better brand for a successful business. The reason No. 3

The reason number three is internal. What do you think is more motivating – to work in an average company and do a routine job, or to have a thorough understanding of what you are doing on this planet every single day? Many people want to do something important in life. But let’s face that the big part of our working life is a routine. It doesn’t mean that the job you provide is meaningless, it just seems so.

The first people who fully use these principles to increase their profit are now known as “Unicorns”. Recently, I read an interesting article on how an elder person is perceived as a part of the Unicorn culture” by being an insider, and even though he criticised it a lot, we can use a bright side of it.

  • Motivated workers are valuing their job and trying to do it better than the non-motivated ones.
  • Inspired employees are more creative and grateful.
  • As a result, the overall mood in the office is more peaceful. Obviously, happy people can provide more.
  • Happy, grateful people tempt to get into healthy competitions, to show the best they can do.
  • Motivated people are more loyal to their company.
  • Inspired people network better. Logically a company may grow its presence naturally just by “word of mouth”.

If you ever work with the boss who always yells at you, you know eventually you would leave. You know this company is not your future. You won’t put attention on your routine tasks if the company doesn’t value you.

If your brand can show its values to employees, it does a great job in increasing the revenue of an enterprise. And if the system established is right, people get it on their own. It’s almost an automated system which guides better people to your business.

So reason No 3. Having a better brand means to create a bunch of super motivated, loyal people who also convert the world around into your customers. Good brand means — healthy, happy, emotionally satisfied team. Because when buyers are purchasing your products, they choose your brand’s values, moods and promises and not just any other thing in the market.

Check all 5 reasons to have a better brand:

No. 1 “Branding helps you create a unique impression and gives you a chance to be memorable.”
No. 2 “The brand is in sharing the values and attracting like-minded people to your products and services.”
No. 3 “Good brand motivates your team and customers”
No. 4 “Branding helps you advertise effectively &creates a connection between the product and the customer.”
No. 5 “Brand adds value to your business”