“Define your target audience.” How many times have you heard these words since you decided to become an entrepreneur? Well, yes it’s a common knowledge and sounds like an old and useless information. Partially it’s true as it’s “Captain Obvious” type of data. However let me prove you that it’s not that all known and useless after all.
Advertising agencies made the “target audience” word almost a mantra. These people are your everything. You make research on them; you sell only to them, and you talk only to them. And while it sounds very evident, defining the target audience or target group on your own, it’s not that easy as it seems.
Check this questions set to define your TA
We all have a good imagination and we all can create some imaginary people in our minds and then try to sell them our product. And that’s where all of us start. But with time, many never move from this stage. They still try to sell to an imaginary target group or to “all people on the Globe”.
How many times I’ve asked my friends: “What do you think about this idea or product?” And they answered this way: “Well I guess it’s a good idea at least for those who are interested in this subject”. What does that mean? That means that they are not interested in your product at all, but they try to be polite and helpful. The truth is that we gain zero information from these type of answers. So be careful when you ask good friends.
You need to find people 90% of whom will buy your product if it exists and they know about it. What if you don’t know anybody from the group? The best way to find them is to start asking friends this way: “I have in mind “this product” and need to run some test sessions with someone who can be interested, maybe you have someone in mind?” This way your friend will be able to help in a better way.
You can ask similar questions in the related groups on Social Media. You can ask this question on the sites like Reddit.com or Quora.com. Find your prospects at Industry Events. Or create an even yourself if you do it for a local market. It’s always better to start with some test sessions. It will give you real time feedback and perhaps turn testers into customers eventually.
Please share your questions and ideas in a “comments section” below. Cheers 🙂