Posts

WHAT TYPE OF BRANDING DO YOU USE FOR YOUR BUSINESS?

What type of branding do you use for your business?

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There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients' mind. However, they all build a relationship with customers differently. So what are…
Can you sell without manipulation?

Can you sell without manipulation?

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Today I want to share a thought not very popular. I hear these type of comments every day: "Be natural people, tired of manipulation", "Be yourself, be authentic", "Share your emotions, it's natural". Let's check out what is manipulation. Personally,…
Why is branding such a slow thing?

Why is branding such a slow thing?

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I know you think that you can contact a designer on ‘fiverr’, pay ten bucks and order the logo (let’s not discuss its quality). But I’m not talking about a logo. The sad truth is that having a logo or a registered business doesn’t…
How to Create a freebie which converts your readers into loyal customers?

How to Create a freebie which converts your readers into loyal customers? (Part 1)

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The freebie one of the most important pieces of content you will ever have. I heard it many times: “...don’t spend more than an hour on a freebie creation and put your best content forward…” Well, this is a contradicting idea. Best and…
Re-branding — a plastic surgery for your Brand.

Re-branding — a plastic surgery for your Brand.

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When my clients ask when to start to brand their company, I always ask them if they have already made any sales. Many new entrepreneurs want to invest in perfect logo colours and a site even before they have an idea about what they will…
You need to become your brand

You need to become your brand

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Listen the audio from the class. Your brand becomes a lifestyle for your workers Did you ever meet unhealthy fitness instructor or a financial adviser with massive debts? To be a brand, you must become your brand. That has nothing…