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YOUR BRAND Q&A. Do you need separate brands if you have several different businesses?

I have 2 very different businesses and am wondering if I need separate brands. Your Brand Q&A Series.

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Jennifer asks: I have 2 very different businesses and am wondering if I need separate brands, or if they could both somehow fit under one brand? Watch the video! There are three scenarios in this situation. First, you choose to run two…
Is my business a brand already if I have a logo and the site done?

Q&A.“Is my business a brand already?”

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I have heard the question many times. Some were insisting that they are a brand, some were doubting it, some feel that something important is missing but couldn't explain what. So what is missing if you didn't put a foundation of the brand…

The secret of successful online business is in confidence!

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One important thing you need to know: Confidence starts within! Yes, you have heard me right, it can’t be given to you by anyone else, only you can gift it to yourself. Then, why it seems some of us born with it and the others are struggling…
How self-presentation can enhance your confidence, brand and business are they really connected?

How self-presentation can enhance your confidence, brand and business are they really connected?

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Today we talk about self-presentation and its importance in your business and branding. Imagine you meet someone at a trade show and they say: “Pleased to meet you, what do you do for a living?” And when you give your title, what…
Why Branding and Logo are not the same things?

Why Branding and Logo are not the same things?

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This is one of the mistakes that I heard more often than anything else. Over 50% of new entrepreneurs believe that once they designed their logo, they automatically become a brand. Are branding and logo not the same? No. The truth is that branding…
25 useful resources and tools to use for your branding

25 useful resources and tools to use for your branding

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When I got this question for the first time, I was confused. What tools do we use for branding? Hmm, my answer was between every tool to there are no tools. So here is the list that may help you to add some "branding tools" to your collection. Inspiration The…