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3 reasons why an explicitly build brand brings clients to your business on autopilot

Perfectly build brand brings clients to your business on autopilot and here is why.

The reason 1. People love brands because they are supposed to be consistent with their quality and they also keep their promises.

So they know what to expect and feel safe when they buy from them. That often drives loyalty and long-term relationships.
“Making promises and keeping them is a great way to build a brand.” ~ Seth Godin

The reason 2. Once clients fall in love with your brand, they start recommending it to their circles, friends, and family.

That initiates the domino effect that gets your brand known, and people love to work with known brands that consistently brings value to their friends. At any moment, the word of the mouth marketing is what client attraction is about.
“Word of mouth is the best medium of all”. ~William Bernbach

The reason 3. The clients are proud to be a part of the friendly community of people who share the same values or same love of similar products.

If your product and services are designed to be great, and you always run an extra mile for your clients. It’s “hell yes”, for most of them. People love the quality and ready to pay for it because they problems are now solved, and they do not need to worry.
“Design is not just what it looks like and feels like. Design is how it works”. ~Steve Jobs

If your brand becomes a name for the solution, it’s in its glory. Examples: Xerox, Coke for soda and Uber for a taxi. You do not need to advertise it as such after this. People do this for you, and you get more customers in geometric progression, day after day after day.

When you build your brand the fear is not an option!

The fear factor is one of the most powerful things that stops entrepreneurs at the start.
What if they don’t like me?
What if I’m not good enough?
What if nobody buys?

There are millions of questions in peoples’ heads that stop them from taking action.

Have you ever noticed how people sabotage their own projects? Guess what; it’s fear. Hidden or the one that a person acknowledges, but no matter how we name it – it’s fear.

As it’s the most common thing that we humans have to deal with, here are three points that you need to know to overcome it.

Truth number one:

The mind is a sculptor of your life. Whatever you think, it translates into a reality. When we are building brands, our minds is the first place to clean up. You may develop compelling marketing messages or pay for an expensive coach, but if your mind translates the fear, it will not work.

So the tip number one:
“Act as if you have it”. Start acting as if you do not have your fear. Tell people about your business, be proud of it, feel good about every bit of your business activity.

The truth number two:

It’s your choice. Whether you like it or not you choose your reality. You decide to either have the fear and follow it or do the opposite. You opt to hide or be visible. No one can decide it for you. And guess what, if you choose to build a successful brand you will do it.

The tip number two: Choose to live the life that you want and believe that it is possible.

The truth number three:

Beliefs! It’s not only in your mind, but it’s also your feelings and subconscious. If you choose with an empty heart, assuming that it will never happen anyway, you will somehow stop yourself. And this is the hardest part. When you start, your mind is overpowered with the limiting beliefs of the past. Those thoughts and feeling project the results that you have right now. That means you will need to work hard on sheer enthusiasm without visible results for quite some time. Before you, mind habits will change.

Tip number three: Make a list of limiting beliefs and rewrite them with positive beliefs. Repeat the positive new thoughts whenever you can.

So let’s conclude the factors that will help you to overcome your fears and build a successful authentic brand. When you do not have fear, you are unstoppable. Clean up your worries. Act as if you already are a successful brand. Choose to be happy and invincible, terminate limiting beliefs and work on them regularly. The real authentic brands reflect the inner self of the owner, no one can hide it, so if you choose to build a powerful brand, it’s time for a change.

What type of branding do you use for your business?

There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients’ mind. However, they all build a relationship with customers differently. So what are those types?

The first type is Personal Branding.

It builds the image of the particular person in a customer’s’ mind. It often used as a career ladder method for employees. But for entrepreneurs, it’s far more powerful tool than for corporate worker. Personal branding creates a connection between customers and a person that represents a brand. People love to know more and willing to trust to a real person much more. When an entrepreneur had developed a Personal Brand she becomes much more confident, and that, show up through all communication.

The second type is Business Branding

The business branding often used in a case when a company doesn’t require a person behind, or in a case of multiple business owners. Business branding also forms the image in customers’ minds. However, it needs to create an additional personal touch to build a relationship with customers. In such a case the business actively uses a Brand Personality, virtual humanised form of the brand persona. Brand Personality befriend customers via consistent and relevant communication so that buyers can trust to the whole company and feel comfortable about it.

The third type is Product branding.

In such a case Customers build a relationship with a product and perceive the company image via the product. The best example is an iPhone. People love to be known as users of iPhone or Mac. Marketing strategy and branding make iPhone customers loyal ambassadors of the brand.

Large business empires use all these types together to create a powerful experience for their customers and create a strong relationship between their brands and clients’ hearts.

Can you sell without manipulation?

Today I want to share a thought not very popular. I hear these type of comments every day: “Be natural people, tired of manipulation”, “Be yourself, be authentic”, “Share your emotions, it’s natural”. Let’s check out what is manipulation. Personally, I do not like when people lie to me. And in advance, I will tell the truthful message “I want to sell you the product for 1000 dollars because I need money.” How often have you heard something like this?

So at first I checked Google, not to share just my thoughts.

Manipulation

məˌnɪpjʊˈleɪʃ(ə)n
noun

1.

the action of manipulating something in a skilful manner.
“the format allows fast picture manipulation.”

2.

the action of manipulating someone in a clever or unscrupulous way.
“there was no deliberate manipulation of visitors’ emotions.”

I’m going to talk about the second option “the action of manipulating someone in a clever or unscrupulous way.” So when we use emotions and persuasion in our communication, we do manipulate the public. For example, you write deeply personal posts to various groups. You put a catchy headline which grabs people’s attention via an emotional hook. And people read it. Now when you share such things with friends, you do not throw headlines to them. You just share because you are sharing you do not expect anything back. When you throw you mega emotional, private, best headline ever, to the bunch of unknown people you are planning something. You do expect that people will follow you and eventually buy something from you. Even the biggest teachers who we admire and know sell us something.

So, when some new marketers manipulate your mind by telling you that you have to be yourself and show your emotions to the public; they do teach you how to sell via emotional manipulations. The only difference between old school marketers in such a situation that they know and admit that they manipulate the audience and the neo marketers hide it.

Here’s another fact which I want to share with you. In the market where 90% of communication is built around emotional content to dig deep inside the customer’s mind, your true message will sound silly.

Remember? “I want to sell you the product for 1000 dollars because I need money.”

Check it out. “When I started my business I had no clue what am I doing and how to popularise it Facebook for free. I was wondering in various groups and was commenting, but had no feedback; there was a time when I was posting six seven times in a day to every group. But I got crickets; no one responded, no one wanted to work. No one noticed me, though I earned some friends, I didn’t make money.

Sounds familiar? I was just like you. I was overwhelmed and discouraged. Lost and frustrated I thought to leave the business.

So I understood I need to have a system, after all, I made it for my clients all my life. It sound’s weird, but I have it all already in my mind. So I’ve carved the plan, created templates and decided to check it in public. Once I’ve created my Social Media Kit with Design Templates, Strategy, and Plan, in three weeks people found out what I do, they started calling and messaging me and congratulating me on my huge success. I got first clients and many calls within first four weeks.

Today I want to share my Social Media kit with you. I have adjusted and polished it to exclude all the mistakes I made. The designs will be created individually for your brand so that they can be so much you. And just for today, you can have it for $999. And if you order today, you will get one coaching session with me for free; offer is valid until the end of September.”

The second message is equal to the first one.
But it has several triggers and emotional connections. It is also full of clichéd words which on one hand irritate you and on the contrary sells well; that’s why people use them.

My point is that if your final goal is to sell and if you try to share the message about it in some tricky or indirect way; you are manipulating people’s mind. It doesn’t matter if you are a corporate advertising PRO or a little boy from the post office.

And the conclusion is simple, if you are anyway going to manipulate peoples’ minds, though it sounds wrong, maybe you need to learn how to do it in a way which will be comfortable for you. Will not irritate or discourage you. Will help you to help other people to get that what they need without feeling that they were manipulated.

Why is branding such a slow thing?

I know you think that you can contact a designer on ‘fiverr’, pay ten bucks and order the logo (let’s not discuss its quality). But I’m not talking about a logo. The sad truth is that having a logo or a registered business doesn’t make you a brand. If we consider that brand is the image in customer’s mind, then it’s a long process. It’s such a long process that you can’t build it in three days or even in a week. Creating an authentic brand is a journey within. It’s transformational, even for big companies and it’s super powerful for solopreneurs and small businesses.

We are all creating goals and we believe that we can build things faster. But a bird needs some time to get out from the egg. If you hatch the egg before its time come, the bird will die. If you do not feed the bird, it may never grow up. If the bird does not have an example of the parent, it may never learn how to fly.

It’s great to have a logo, colours and a mood board from Pinterest, they are all good-looking and attractive things. And don’t get me wrong. Your business will run with or without all of it. But it doesn’t make your business a brand.

So my recommendation is very simple.

  1. When you start, make marketing research. Clients, market, the purpose of your biz and other things.
  2. When you move forward with sales, you may need to create a marketing campaign or even advertising campaign. (You may not need even a logo unless you put it on products.)
  3. Once you create some business which sells things etc., and you feel like your products are fine, and most of the other things fall into place. That moment, you’ll feel the need to expand your business. That the right time to start your brand. It’s a time when you will establish the deep understanding of your business and make a powerful brand.

The brand is an investment in your business. Good branding is never cheap. It is always deep and provides you with the system which increases your confidence, make your business noticeable and build the image in the customer’s minds.

So I have only one suggestion – do not rush!

How to Create a freebie which converts your readers into loyal customers? (Part 1)

The freebie one of the most important pieces of content you will ever have. I heard it many times: “…don’t spend more than an hour on a freebie creation and put your best content forward…” Well, this is a contradicting idea. Best and fast are rarely go together unless you are in sport. So it’s not like the freebie is the confusing thing it’s also often done poorly. You may think I’ll not have money for it why even try. And that the wrong thought indeed!

So what is a freebie?

Freebie is not free! Let me tell you why. The freebie is the content with which your potential client try your skills. It’s a promo session when your prospects decide do they need to move forward with you or not. It’s your chance to convert people who were just passing by your blog or site or group into buyers. So, treat it as if you give an advertising in newspaper or magazine. The freebie must be your most branded content because this is the moment when you introduce it to a client.

But if I will put my best content forward why people buy from me?

The good news. You do not need to solve all problems for your clients in it. Your freebie has to share some thoughts which guide a customer to ‘aha’ moment, or to one solution and in the end you need to invite your prospect to do something. Your freebie is a Call To Action, do not create a freebie without it, ever.

People do not have time but have the desire to get free things. Do you think they read it?

That the biggest problem with freebies, most of the time they are not converting because they are too long and too massive, and people do not want to waste their time on free content. It’s sound almost like a paradox, but it’s true. Once you say: ‘Hey do you have a problem? Let me give you a book it will solve your issue.’ People will be grateful to get it but quite probably will never read it. On the other hand, they may read the same book if they buy it because they spend something on it.

So, your freebie has to be digestible and short so that people can have it in one go.

Your freebie must be practical!

In the book, you can share a lot of theory, with freebie you must be a practical Goddess. Give one working solution so a person can do it and get a result. The result will indicate to your prospects that your materials are worthy enough to buy from you. And they will remember your brand in a positive way.

So five rules of a good freebie are:

  1. It’s free product with an excellent quality
  2. It leads your clients to the next step
  3. It’s digestible, short and crisp
  4. It’s very practical
  5. It gives one solution to one problem.

P.S Do not give your main content for free!!!! For example, If you have a barber shop offer the leaflet about haircare, with 5% coupon for the next visit. If you have a Fashion Accessories shop, you can share a brochure on what colours are in fashion and what bijouterie much to those colours. With some special offer for those who buy via this pamphlet.

So I hope it was evident enough that the freebie is first free solution which leads to purchase.

But what if your main course priced above $1500?
Will people buy after they download pdf? That may not work.
So the freebie we created in this post will guide your prospects to the next bigger freebie. Will talk about it in the next post!

Would you like to talk about it? Join my group; it’s free (but women only!!!). 🙂