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How to get known in your industry when you are a solopreneur or just a small business?

The corporate world and the entrepreneurial world are very different. While one is suppressing individuals to make them a valuable part of a well-maintained machine, the world of solopreneurs is more about self-development and growth.

Women often leave the corporate career in search of a purpose and their lost individuality. No wonder, when they hear about branding, they think it’s not for them, as it’s a part of their corporate past. Well, let’s find out, if branding is meant to be a part of only huge companies, or it can help a woman entrepreneur on the way to find herself?

First of all, let’s once again check the definition of a brand.

A brand is an image in the customer’s mind, created by a customer based on the experience of product/service, data from various information channels and the feedback of other users/customers

Being formed in customers’ minds, brands need to build a relationship with clients to sell more and to create new customers almost on autopilot.

Is that something different than that what every entrepreneur wants?
No.
Does that mean that branding for corporates and solopreneur will be the same?
No.

There’s a difference. While corporates just need to increase their audience and they use branding techniques almost blindly, solopreneurs are in the different boat. They want to find their passion, do what they love, find the purpose and make something that makes sense. Also, just like big corporates, they also want to make money, but their reasons are often different and more personal. Unlike big businesses, a solopreneur has a lot of emotional involvement in business. It’s a human to human business. And apart from the responsibility they always think…

  • What if I am not able to make it?
  • What if I am not able to make enough money to do what I love long enough?
  • I don’t want to back to a corporate world, please, I don’t want it….

For those who start getting the first glimpse of freedom, ability to be with family, and be an owner of their time, those thoughts are a nightmare.

Surprisingly, branding can help you to move any business to a new level. But will solopreneurs allow well known valid methods to shape their business?

Let’s briefly see, why a small business or a solopreneur needs to start their branding?

1. Clarity.

What is this business for, what it does and who the customers? It also involves some research about the market before it’s operational. Competitors, trends, the size of the market.
I know you may repeat some things that you’ve heard “There is no competition” (These aren’t the Droids you’re looking for). But competition is the sign of demand. And it’s an important factor to research.

2. Authority.

Since you know what you are doing and who the buyers are, you also know what the other propositions in the market available. You need to build an authority and positioning. In other words become a recognised expert in your industry. Talk about your values and what your brand stands for. Find content from the respected sources that prove your point. It’s easy to say but where and how to start?

Check this video.

3. Consistency.

Here’s when branding elements come into the picture and help people remember your brand and recognise it when you post a new valuable information. And if they like your brand, they may choose to follow you, that means they may subscribe or buy from you to deepen the experience with that what you offer.

If all is built right, your new clients will become loyal ambassadors of your brand and will recommend your services just because they love them. Guess what? That’s the time when your business starts growing on autopilot.

3 whales of online branding

Creating your brand online is a different exercise than if you do it offline. That’s why people who have a successful business offline often stack when they start online branding at the first time. So, how is it different?

→ The first whale for any brand is a creation of the authority.

And surely if you have an excellent reputation offline you may share some credibility, but quite often it’s not relevant for an online tribe. It’s a first step where many businesses fail. Inability to create a reason to believe in causes them lack of customers and a result they had to close.

→ The second whale is to raise awareness.

How much publicity do you apply to your offline business? None or little? In the online world, you and your company must be visible and memorable. Without visibility, you can’t expand your biz. The only business where you can succeed by being invisible, it’s if you are a 007 agent. And if you are not the one, then please create a strategy on how to show up.

→ The third whale Is to be different.

The point of differentiation and point of parity put you in a position when you have whatever everybody else have in your market segment and also you have something extra that gives you a chance to overrun your competitors. (And yes competition is a sign of demand, and that means abundance)

Let’s conclude. Authority + Awareness + Difference.

These three whales are the core needs of any brand, and later I will share with you how to achieve all these. Subscribe to be sure that you do not miss it.

3 reasons why an explicitly build brand brings clients to your business on autopilot

Perfectly build brand brings clients to your business on autopilot and here is why.

The reason 1. People love brands because they are supposed to be consistent with their quality and they also keep their promises.

So they know what to expect and feel safe when they buy from them. That often drives loyalty and long-term relationships.
“Making promises and keeping them is a great way to build a brand.” ~ Seth Godin

The reason 2. Once clients fall in love with your brand, they start recommending it to their circles, friends, and family.

That initiates the domino effect that gets your brand known, and people love to work with known brands that consistently brings value to their friends. At any moment, the word of the mouth marketing is what client attraction is about.
“Word of mouth is the best medium of all”. ~William Bernbach

The reason 3. The clients are proud to be a part of the friendly community of people who share the same values or same love of similar products.

If your product and services are designed to be great, and you always run an extra mile for your clients. It’s “hell yes”, for most of them. People love the quality and ready to pay for it because they problems are now solved, and they do not need to worry.
“Design is not just what it looks like and feels like. Design is how it works”. ~Steve Jobs

If your brand becomes a name for the solution, it’s in its glory. Examples: Xerox, Coke for soda and Uber for a taxi. You do not need to advertise it as such after this. People do this for you, and you get more customers in geometric progression, day after day after day.

When you build your brand the fear is not an option!

The fear factor is one of the most powerful things that stops entrepreneurs at the start.
What if they don’t like me?
What if I’m not good enough?
What if nobody buys?

There are millions of questions in peoples’ heads that stop them from taking action.

Have you ever noticed how people sabotage their own projects? Guess what; it’s fear. Hidden or the one that a person acknowledges, but no matter how we name it – it’s fear.

As it’s the most common thing that we humans have to deal with, here are three points that you need to know to overcome it.

Truth number one:

The mind is a sculptor of your life. Whatever you think, it translates into a reality. When we are building brands, our minds is the first place to clean up. You may develop compelling marketing messages or pay for an expensive coach, but if your mind translates the fear, it will not work.

So the tip number one:
“Act as if you have it”. Start acting as if you do not have your fear. Tell people about your business, be proud of it, feel good about every bit of your business activity.

The truth number two:

It’s your choice. Whether you like it or not you choose your reality. You decide to either have the fear and follow it or do the opposite. You opt to hide or be visible. No one can decide it for you. And guess what, if you choose to build a successful brand you will do it.

The tip number two: Choose to live the life that you want and believe that it is possible.

The truth number three:

Beliefs! It’s not only in your mind, but it’s also your feelings and subconscious. If you choose with an empty heart, assuming that it will never happen anyway, you will somehow stop yourself. And this is the hardest part. When you start, your mind is overpowered with the limiting beliefs of the past. Those thoughts and feeling project the results that you have right now. That means you will need to work hard on sheer enthusiasm without visible results for quite some time. Before you, mind habits will change.

Tip number three: Make a list of limiting beliefs and rewrite them with positive beliefs. Repeat the positive new thoughts whenever you can.

So let’s conclude the factors that will help you to overcome your fears and build a successful authentic brand. When you do not have fear, you are unstoppable. Clean up your worries. Act as if you already are a successful brand. Choose to be happy and invincible, terminate limiting beliefs and work on them regularly. The real authentic brands reflect the inner self of the owner, no one can hide it, so if you choose to build a powerful brand, it’s time for a change.

What type of branding do you use for your business?

There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients’ mind. However, they all build a relationship with customers differently. So what are those types?

The first type is Personal Branding.

It builds the image of the particular person in a customer’s’ mind. It often used as a career ladder method for employees. But for entrepreneurs, it’s far more powerful tool than for corporate worker. Personal branding creates a connection between customers and a person that represents a brand. People love to know more and willing to trust to a real person much more. When an entrepreneur had developed a Personal Brand she becomes much more confident, and that, show up through all communication.

The second type is Business Branding

The business branding often used in a case when a company doesn’t require a person behind, or in a case of multiple business owners. Business branding also forms the image in customers’ minds. However, it needs to create an additional personal touch to build a relationship with customers. In such a case the business actively uses a Brand Personality, virtual humanised form of the brand persona. Brand Personality befriend customers via consistent and relevant communication so that buyers can trust to the whole company and feel comfortable about it.

The third type is Product branding.

In such a case Customers build a relationship with a product and perceive the company image via the product. The best example is an iPhone. People love to be known as users of iPhone or Mac. Marketing strategy and branding make iPhone customers loyal ambassadors of the brand.

Large business empires use all these types together to create a powerful experience for their customers and create a strong relationship between their brands and clients’ hearts.

Can you sell without manipulation?

Today I want to share a thought not very popular. I hear these type of comments every day: “Be natural people, tired of manipulation”, “Be yourself, be authentic”, “Share your emotions, it’s natural”. Let’s check out what is manipulation. Personally, I do not like when people lie to me. And in advance, I will tell the truthful message “I want to sell you the product for 1000 dollars because I need money.” How often have you heard something like this?

So at first I checked Google, not to share just my thoughts.

Manipulation

məˌnɪpjʊˈleɪʃ(ə)n
noun

1.

the action of manipulating something in a skilful manner.
“the format allows fast picture manipulation.”

2.

the action of manipulating someone in a clever or unscrupulous way.
“there was no deliberate manipulation of visitors’ emotions.”

I’m going to talk about the second option “the action of manipulating someone in a clever or unscrupulous way.” So when we use emotions and persuasion in our communication, we do manipulate the public. For example, you write deeply personal posts to various groups. You put a catchy headline which grabs people’s attention via an emotional hook. And people read it. Now when you share such things with friends, you do not throw headlines to them. You just share because you are sharing you do not expect anything back. When you throw you mega emotional, private, best headline ever, to the bunch of unknown people you are planning something. You do expect that people will follow you and eventually buy something from you. Even the biggest teachers who we admire and know sell us something.

So, when some new marketers manipulate your mind by telling you that you have to be yourself and show your emotions to the public; they do teach you how to sell via emotional manipulations. The only difference between old school marketers in such a situation that they know and admit that they manipulate the audience and the neo marketers hide it.

Here’s another fact which I want to share with you. In the market where 90% of communication is built around emotional content to dig deep inside the customer’s mind, your true message will sound silly.

Remember? “I want to sell you the product for 1000 dollars because I need money.”

Check it out. “When I started my business I had no clue what am I doing and how to popularise it Facebook for free. I was wondering in various groups and was commenting, but had no feedback; there was a time when I was posting six seven times in a day to every group. But I got crickets; no one responded, no one wanted to work. No one noticed me, though I earned some friends, I didn’t make money.

Sounds familiar? I was just like you. I was overwhelmed and discouraged. Lost and frustrated I thought to leave the business.

So I understood I need to have a system, after all, I made it for my clients all my life. It sound’s weird, but I have it all already in my mind. So I’ve carved the plan, created templates and decided to check it in public. Once I’ve created my Social Media Kit with Design Templates, Strategy, and Plan, in three weeks people found out what I do, they started calling and messaging me and congratulating me on my huge success. I got first clients and many calls within first four weeks.

Today I want to share my Social Media kit with you. I have adjusted and polished it to exclude all the mistakes I made. The designs will be created individually for your brand so that they can be so much you. And just for today, you can have it for $999. And if you order today, you will get one coaching session with me for free; offer is valid until the end of September.”

The second message is equal to the first one.
But it has several triggers and emotional connections. It is also full of clichéd words which on one hand irritate you and on the contrary sells well; that’s why people use them.

My point is that if your final goal is to sell and if you try to share the message about it in some tricky or indirect way; you are manipulating people’s mind. It doesn’t matter if you are a corporate advertising PRO or a little boy from the post office.

And the conclusion is simple, if you are anyway going to manipulate peoples’ minds, though it sounds wrong, maybe you need to learn how to do it in a way which will be comfortable for you. Will not irritate or discourage you. Will help you to help other people to get that what they need without feeling that they were manipulated.