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How to brief your remote creative team if you are a coach or online entrepreneur?

When you grow your business, you will need to delegate and brief your team. Obviously, as an entrepreneur, you can’t do everything by yourself.

But here is the mistake that majority of entrepreneurs do.
They hire a designer, a VA, a copywriter, some tech people, advertising coach, business coach, and few other people and then wonder why nothing moves forward despite all this hiring? They don’t really know what they do. If they hire newbies they don’t know how to direct them. If they hire professionals they interfere in the process and never receive good results. The obvious solution is to learn!

There are many reasons why your business stuck.
One is the absence of the holistic picture about your brand. To grow your business, you need to build a brand that communicates your core values. You need to create an idea around your business that prospects can relate to. But how to do it you may ask.

Well, there are three ways:

  • First, hire a brand agency who will do everything for you, including hiring people on your behalf.
  • Second, hire a brand expert who will also supervise your creative team so that you can have a consistent, cohesive brand, that always delivers your core message.
  • Third, become the Creative Director of your business. You are going to create an idea that you want to see in your client’s mind and you are going to brief your team to follow your brand. Is that even possible? If you like to turn your business into a brand, there is no better place to learn than Brand + Photo School!

When you brief your team, you need to have an idea what your customers suppose to feel when they see your ads, visit your site or spot your post in their timeline. You’ll need to learn how to create design, copy and tech to hire the right talent (If you don’t know how things work you will never know who to hire). You don’t need to become a best photographer or designer yourself, all you need is to get an idea how to explain and achieve what you want.

How to brief your creative team

Raise your standards, look for the top players in a market and try to deliver at that level. As a team leader, you will need to inspire your team and explain to them what your brand is all about and who is it for. Apart from the creative part, there is a tech and branding that you need to learn to see through the perspectives that your business has in a nearby future. Download this simple tech brief!

In conclusion:

Create a holistic picture in your mind first. Design a Customer’s’ Journey so that they will see a very cohesive, consistent brand across all media. Build a connection with people and always emphasise on the core message and values of your brand. See your brand through the eyes of your prospects and always deliver what they need through what they want.
Sounds complicated? Well, you always can choose option one 🙂

How to give correct brief to the photographer

In creative work such as photography, design, and advertising, 60-70% of the good result depends on a good brief. If a client knows how to give a good brief and what exactly he wants – wonderful. The ability to assign a task and give references to a photographer and further to give the ability to create – priceless. So, here are a few ideas about giving the right brief and get awesome photographs for your brand.

To achieve the photography which works, you need to create a perfect brief. Tell about your brand in detail, the mood you want to create, describe brand personality and values. What is the purpose of this photoshoot? Where are you going to use these pictures? Is it online media, print or outdoor? When you are giving the brief to photographers, please be sure that they understand it.

What you need to focus on, while creating a brief?

  1. Brand personality has a lot of advantages in communication. Once you have defined the brand personality, then it determines the language, rhythm, humor, design, image treatment etc. Describe this through a brand personality to a photographer.
  2. It’s important to be consistent across all communication channels. And, to be consistent for a long period of time is, even more, important. It refers to sharing the same values in the same language for a long period of time. If you already photographed something for your brand, share the samples with your photographer. And, try to follow the similar style.
  3. Show respect to your customer. When you are hiring professionals to make great-looking images, you in a way show respect to your buyer. Choose a photographer who delivers a result. It’s better to wait for an able specialist rather than rushing and ending up wasting money for pictures which can’t sell.
  4. Be different – in a highly competitive market, you need to stand out. Good brand photography will advertise better than anything else. You will use it in an advertisement, social media packaging etc. Analyze the market first before hiring a photographer. Otherwise, customers mistakenly may associate your photographs with some other brand.

Give freedom to the photographer
When you brief your photographer, have a brainstorming session with him on ideas, execution, and discussing references. Be certain that both of you understand each other. Then give the photographer a freedom to create. If you want to get really good photos, videos or design, freedom of creation is crucial.

 

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Hope now you will get better photographs from professional photographers you hire. If you like to know more about how branding and photography can help your business, join the tribe and get all good information before it appears in social media.