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5 Reasons to have a better brand for successful business. The reason No. 4

Branding helps you advertise effectively. We often divide advertisement on the basis of image building or brand advertising and selling promotions. In fact, a brand impacts both of them but let’s see it in details.

The brand advertisement is meant to build the statement. It creates an Image in the customer’s mind and usually uses compelling photography with a clean persuasive copy. Such ads must regularly be posted as they share an excellent quality. They do not sell any goods; they build a connection between the customer and the product/company/brand. Such campaigns require a big fat budget.

Promotional advertisements, on the other hand, may make money faster as they directly talk about your products. Even if they will not have your logo, colours, messages, they may sell. But if you make your brand elements and design work for it, your customers will start building an association between the product and the brand. It focuses on values of your brand and attracts Your Audience, as it wants to be associated with these values. That way you will spend less money and enhance selling ads with additional value.

You may ask why we need the first type of ads at all? Well, promotional advertisements are not created to impress your customer, they sell. So if you will try to shift customers focus from product to brand, people may not react to it and you will lose the advantage of selling advertisement.

So in both cases, the brand creates a connection between the product and the customer. Without branding recognition and trust features, you may end up spending on advertising much more.

Save money, invest in the brand, be consistent and memorable.

Check all 5 reasons to have a better brand:

No. 1 “Branding helps you create a unique impression and gives you a chance to be memorable.”
No. 2 “The brand is in sharing the values and attracting like-minded people to your products and services.”
No. 3 “Good brand motivates your team and customers”
No. 4 “Branding helps you advertise effectively &creates a connection between the product and the customer.”
No. 5 “Brand adds value to your business”

Brand Driven Photography

How many times you opened a catalogue and didn’t have any desire to purchase something? The pictures seemed fine, but somehow they didn’t raise any emotions. Same happened with many e-commerce sites. They just blindly copy each other and expect sales. Later on, they cry on the Forums and in Facebook Groups that they didn’t sell well. There are several reasons for fewer sales; Poor marketing, an absence of strategy, weak or missing message, and often average or irrelevant photography. Let’s have a look at the photography part.

Photography is a powerful instrument of the experienced marketer. It’s also a language which anyone can understand without words. It’s also a tool to move clients’ emotions in the direction you need.

Here are several photography mistakes that business owners commit –

1. Hire the wrong type of photographer.

Professional Photographers usually have specialisation. They choose to work with one or two directions. For instance, commercial photographers are different from editorial ones. Wedding photographers and food photographers have separate specialities. However, a wedding photographer may shoot events as well. Food photographers often need to know how to shoot interiors, exteriors, and portraits, but they will position themselves as food photographers. Fashion photographers may be excellent in portrait photography, but they may not be aware of how to take a professional landscape shot! There is no rule in it, but you need to know WHY you have hired that photographer and what is his specialisation?

If you require a cutlery or tableware catalogue, you may need product photographer, not a food photographer. And in this case, your brand comes into the picture. Because if you want to portray a particular image in your customer’s mind, you need to start with an idea. What your catalogue is going to tell your clients?

2. Just making good images without an idea behind.

Know what you want to say to your customers. Is your product “Clean, Hygienic, and Easy to maintain”? Or your product is “Comfortable, Friendly to a body, and Made from Eco-friendly materials”? Or your product is “Innovative, Fashionable, and User-friendly”? Choose your own three to five words and ask photographer and art director to follow this idea.

3. Be consistent.

When we make promotional materials for our brand, we start feeling like there are too many of brand colours around, or there are too many of the same style pics, and we tempt to be creative and change all of it. Please remember this statement! “While you see all your materials on a daily basis, your customers can see your advertisements or catalogues once in a week or even month. Give them a chance to remember you, be very consistent, convey your core values all the time; it’s crucial.”

Powerful Brand Driven Photography builds a reliable connection between your buyer and your product/company. Stronger connection — More trust; More trust — More purchases. When your clients are happy to be associated with your brand, they are tempted to share an experience with their colleagues, friends, and family. And, one day they become the ambassadors of your brand, that moment your business starts growing faster because there is no stronger medium than the “word of mouth.”

5 Reasons to have a better brand for a successful business. The reason No. 3

The reason number three is internal. What do you think is more motivating – to work in an average company and do a routine job, or to have a thorough understanding of what you are doing on this planet every single day? Many people want to do something important in life. But let’s face that the big part of our working life is a routine. It doesn’t mean that the job you provide is meaningless, it just seems so.

The first people who fully use these principles to increase their profit are now known as “Unicorns”. Recently, I read an interesting article on how an elder person is perceived as a part of the Unicorn culture” by being an insider, and even though he criticised it a lot, we can use a bright side of it.

  • Motivated workers are valuing their job and trying to do it better than the non-motivated ones.
  • Inspired employees are more creative and grateful.
  • As a result, the overall mood in the office is more peaceful. Obviously, happy people can provide more.
  • Happy, grateful people tempt to get into healthy competitions, to show the best they can do.
  • Motivated people are more loyal to their company.
  • Inspired people network better. Logically a company may grow its presence naturally just by “word of mouth”.

If you ever work with the boss who always yells at you, you know eventually you would leave. You know this company is not your future. You won’t put attention on your routine tasks if the company doesn’t value you.

If your brand can show its values to employees, it does a great job in increasing the revenue of an enterprise. And if the system established is right, people get it on their own. It’s almost an automated system which guides better people to your business.

So reason No 3. Having a better brand means to create a bunch of super motivated, loyal people who also convert the world around into your customers. Good brand means — healthy, happy, emotionally satisfied team. Because when buyers are purchasing your products, they choose your brand’s values, moods and promises and not just any other thing in the market.

Check all 5 reasons to have a better brand:

No. 1 “Branding helps you create a unique impression and gives you a chance to be memorable.”
No. 2 “The brand is in sharing the values and attracting like-minded people to your products and services.”
No. 3 “Good brand motivates your team and customers”
No. 4 “Branding helps you advertise effectively &creates a connection between the product and the customer.”
No. 5 “Brand adds value to your business”

Brand vs Personal Branding

Recently grabbed some random course on branding and jumped. Everything was so messed up. “The brand is you,” says the branding “expert”. Really? The girl who teaches this didn’t know what the brand is. The lessons are free and many people will learn this “truth”.

Do you want to know what is a brand and what is the difference between personal branding and branding for business? Let’s assume that you do 🙂

In a case of Personal Branding, People become brands. This practice helps them create a better connection, find more business or better jobs. But Personal Branding, when “You are the brand”, always based on the particular person behind. This concept is also called self-packaging.

On the other hand, a Company Brand is a promise which you share with your customers. The value, philosophy, style, qualities, experiences represent a single company. The brand forms an image in a client’s mind. People refer to this image any time they see your identity elements (such as a logo) on your promo materials. For example, when they see the Nike logo, they may automatically think “sport, dynamic, young”. So the Brand is a promise and the image in a customer’s mind. It’s not you, he or she. Every single person has his own image of the brand in mind. The only way you can control it is by providing consistent quality of your goods and relevant messages through various information channels. The primary goal is to create a connection between identity elements, logo, style, and your company products or services.

So, as you see while Your Personal Brand is You. The company Brand is a whole system and maybe not you at all.

Next time we will talk about who or what is going to become a Brand. You? Your Biz? Your Product?

Who to Brand. You? Your Biz? Your Product?

That happens quite often. Once the Business starts working, the owner decides to establish the brand. It’s a big responsibility; that means the stronger your business, the better experience you can deliver to your clients. And, here are three branding ways to choose.

The first way is to Transform You into a Brand.

Name your site with your name and promote your photos on every banner or poster you share. That works well for artists, dancers, Stylists, and Photographers or any other creative entrepreneur whose product depends on the creator’s personality.
There are pros and cons. If you are not comfortable with the publicity, it may be a bad idea. If you want to sell this business sooner or later, it might be difficult, but not impossible. A bright side – you don’t need to create much, the ready-made persona is already here. With some polishing and adjustments towards Leadership and Personal Branding – all is done.
Examples: Marina Abramovich, Picasso, Karl Lagerfeld

Second is to brand your company.

Creating a Brand for your business means to create a promise to your customers. The Product Quality, Presentation, Promotion Material all follow the particular rules to deliver a consistent and recognisable result. Once the buyer experiences the product, it also gets a set of information which goes with it and creates a connection between clients’ emotions and the brand.
There are pros and cons as well. It’s a tough job to create a very complex system which promotes your business even when you’re asleep. The brand has its value, it adds to the cost of the company if you want to sell it. You can delegate the work to other people as the enterprise isn’t associated with a particular person.
Examples: Disney, Lego, Samsung

The third way is to brand your Product

If your company has many products, you may like to brand products. Just like Unilever has Dove, Knorr, Lipton, Surf and many others. Their products, even compete sometimes, but it benefits the main company nevertheless. So if you have a broad range of goods, you may like to choose this method of branding.

After all, it’s all about the three “How”s. How are you going to present yourself, How you are going to attract clients, How you are going to make them buy your products or services?

5 Reasons to have a better brand for successful business. The reason No 2

Brand doesn’t only make you different than competitors. It also allows you to share you values and ideas and become much more than just a regular product or service.

Our example here will be more than obvious – Apple. Personally, I met many people who can’t imagine their life without Apple products. They speak about Android devices in rather a petty manner. As if they have all world and you, the little android holder has only a handle from the door to this world. Well, it may sound pathetic, but these people give a huge advantage to some smart marketers.

Check it out. iPhones and Macs share typical aesthetic which defines a minimalistic style in design for a few generations. Guess what these people buy? Yes, my friend, I believe you guess right. They buy other stuff in same minimalistic style. Means you can target them if your product or service share similar values like Apple.

You can define other groups of people that love other brands dearly. And you will find that they share similar values like the brands they like.

Usually, it makes the promotional planning a lot easier. If your target group prefers Mercedes, check their campaign. If they love Karl Lagerfeld, see what values Karl Lagerfeld promotes.

Eventually, you will create your values which your tribe will follow, but just for a start, follow the leaders and their tribe and get fast results from research they have already done.

So the reason No 2.

The brand is in sharing the values and attracting like-minded people to your products and services.

Check all 5 reasons to have a better brand:

No. 1 “Branding helps you create a unique impression and gives you a chance to be memorable.”
No. 2 “The brand is in sharing the values and attracting like-minded people to your products and services.”
No. 3 “Good brand motivates your team and customers”
No. 4 “Branding helps you advertise effectively &creates a connection between the product and the customer.”
No. 5 “Brand adds value to your business”