There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients’ mind. However, they all build a relationship with customers differently. So what are those types?
The first type is Personal Branding.
It builds the image of the particular person in a customer’s’ mind. It often used as a career ladder method for employees. But for entrepreneurs, it’s far more powerful tool than for corporate worker. Personal branding creates a connection between customers and a person that represents a brand. People love to know more and willing to trust to a real person much more. When an entrepreneur had developed a Personal Brand she becomes much more confident, and that, show up through all communication.
The second type is Business Branding
The business branding often used in a case when a company doesn’t require a person behind, or in a case of multiple business owners. Business branding also forms the image in customers’ minds. However, it needs to create an additional personal touch to build a relationship with customers. In such a case the business actively uses a Brand Personality, virtual humanised form of the brand persona. Brand Personality befriend customers via consistent and relevant communication so that buyers can trust to the whole company and feel comfortable about it.
The third type is Product branding.
In such a case Customers build a relationship with a product and perceive the company image via the product. The best example is an iPhone. People love to be known as users of iPhone or Mac. Marketing strategy and branding make iPhone customers loyal ambassadors of the brand.
Large business empires use all these types together to create a powerful experience for their customers and create a strong relationship between their brands and clients’ hearts.