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What type of branding do you use for your business?

There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients’ mind. However, they all build a relationship with customers differently. So what are those types?

The first type is Personal Branding.

It builds the image of the particular person in a customer’s’ mind. It often used as a career ladder method for employees. But for entrepreneurs, it’s far more powerful tool than for corporate worker. Personal branding creates a connection between customers and a person that represents a brand. People love to know more and willing to trust to a real person much more. When an entrepreneur had developed a Personal Brand she becomes much more confident, and that, show up through all communication.

The second type is Business Branding

The business branding often used in a case when a company doesn’t require a person behind, or in a case of multiple business owners. Business branding also forms the image in customers’ minds. However, it needs to create an additional personal touch to build a relationship with customers. In such a case the business actively uses a Brand Personality, virtual humanised form of the brand persona. Brand Personality befriend customers via consistent and relevant communication so that buyers can trust to the whole company and feel comfortable about it.

The third type is Product branding.

In such a case Customers build a relationship with a product and perceive the company image via the product. The best example is an iPhone. People love to be known as users of iPhone or Mac. Marketing strategy and branding make iPhone customers loyal ambassadors of the brand.

Large business empires use all these types together to create a powerful experience for their customers and create a strong relationship between their brands and clients’ hearts.

The best Christmas adverts of 2016

Touching, emotional, childish, kind… Every year the biggest brands in the world are experimenting and trying to get deep into customers’ hearts to share a little bit of Christmas magic.

Here is the collection of the best Christmas TV commercials 2016. It can make you happy, can make you cry, or it can turn you into a kinder and more human person than ever before, or maybe it will inspire you to be a stylish successful woman, just like Mrs Claus 🙂

Brilliant one — Czego szukasz w Święta? | English for beginners

Next is Apple with Frankie’s Holiday

And John Lewis. The department store

The Tale of Thomas Burberry – Burberry Festive Film 2016. Christmass?

Well this one is from the last year but never the less brilliant

Enjoy the Holliday Season and share some magic with others 🙂

 

Build your tribe with the right branding

People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need for the different aesthetics and approach, so they created their products based on their client’s perception about a good UI or good device. If you ever talk to advertising creative teams, you would find that many of them are proud Apple product users. Yes, no mistake, they are proud. They got that community idea from the old times and still follow it.

Check the internet and see how many people talk about the shifted from iPhone to Android. For this type of category, it is a powerful controversy headline. Which means “how dare you switch”. But Apple is no longer so exclusive. It becomes an average expensive product, innovations are in their past as of now they are playing safe, and the charm and magic of the Job’s Apple almost vanish.

Another example is Hugo Boss, Hermes, Burberry, Jimmy Choo. All these brands convey the prestige. People choose them to get into the different world, to be a part of the success community. Sometimes they may have nothing to eat, but they will buy a branded bag or car. Well, that’s extreme and illustrates a dark side of a brand, (big brands in particular).

When you build your brand, you create a centre, an attraction factor where your tribe will gather. They will believe your message, your actions, your promises and they will recommend you to other people. With no reason, just because they love your brand.

How can social media branding benefit your business?

Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online.
In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo.

Branding sets up four key aspects of your biz.

  1. Clients know what you do
  2. They also know how you different from competitors
  3. You know who your customers are
    and
  4. You act as your brand

You can create awareness about those factors on a colossal scale if you want to operate globally. But you can also start from the smaller level in social media without advertisements. Please do not think that if you do not pay for ads, it has to be a free exercise. Can you become your own dentist? Same with branding. Hire a good brand expert who will provide you with strategy, plans and of cause design.

Boring posts sucks. But it can attract your ideal client anyway.

Want to talk about boring today. For example, I may sound boring, but my clients make millions of dollars because I’m systematic and I sometimes even fight with them for their success. If someone loses an opportunity to work with me and achieve prosperity because I’m not entertaining enough, well, it’s not my loss. By the way, one of the best business trainers I, personally, admire — Ramit Sethi, sound like a hell of a boring person to me, so much so, that I couldn’t read his e-mails five years ago, but he is the best yet.

See, when people are boring they are often systematic. Unlike people who want to manipulate your mind by being entertaining, these guys behave like geeks who do not want to be attractive at all. I think you would remember such people from school.

The was a great phrase — be kind to nerds in your class, one of them will be your boss in the future.

They’re people who don’t want to entertain other people; they’re re not here to make you laugh or be excited or make you happy. They are here to make a change in the world, find success for themselves and other people. They are often different than everyone else. They are like weird scientists and introvert artists. They are not mainstream, and they enjoy what they do on their own. When they write their copy, they often attract only same brainy crazy people like themselves.

  • The question is, can you benefit from them?
  • Can you make yourself study more to get what they are trying to say to help your business?
  • Or would you prefer entertainment because it’s easy to digest?

Whatever you choose it’s up to you. If you prefer a Circus Queen with a hot body to a Librarian with hot brains, that’s your choice :). And it will benefit you either way, just differently.

Now, if you are one who writes boring posts, do one simple thing. Understand that your audience is probably just like you, smarter than average. And write for them with all the passion for the subject you have. Know that it will be difficult to be noticed and appreciated, so it’s a tough way. Any charts, infographics, tables, case studies, etc. are the data content. These are always very informative, but can also be boring; that’s why when it has an appealing look and convey your brand via colours, fonts and style, it can make a better impact on your readers. The only way you can win this battle is to show results which speak for itself. More boring statistics and case studies, my friend, can make a serious change in your copywriting. In fact, results will allow you not to write at all or write less because you do not need words to explain the facts if you can show them.

Now. To make the data content branded you need to follow these simple principles. Use your brand colours. Find a style for your charts and infographics and follow it all the time. Know your target audience and what will work for them. You can make your data look very sophisticated, or you can make it trendy, simple, flat or you can use some volume and shadows and realistic touch. Whatever you choose to stick to it.

This post is the part of the series “Brand Content like a PRO” which I run in my group right now. So if you want to discuss it, or ask questions, or maybe propose a topic you can join my Facebook group for Lady Entrepreneurs (sorry guys).

Why brand your company if you are a solopreneur or have a small business?

About a year ago, one of our clients decided to change his site. His reason, however, was specific. He said that he had lost several opportunities to those who provided lesser quality. Also, his prospects were ready to pay more to a couple of competitors who had bigger prices, but provided with the same quality as he does.
We explained to him that the brochure and the site wouldn’t help him to reach the stage where he wants to be. And he needs branding. Here is why.

  1. Clients willing to pay more for better quality. But to do that, they need to know you. They need the testimonials, and they need to trust you. Good branding will take care of it.
  2. It’s much better if a client already heard about you. If you come with credentials, testimonials and everyone talks about you, your potential customers will trust you more.
  3. Can you do this without branding? Branding provides you, and your prospects, with the clarity about what you do, why you do it and how they benefit out of it. It gives you valuable tools to create an image in customer’s mind so they notice you, remember your brand, and decide to work with you. Without this instrument and the system, it will be a longer process with no expectations.

But branding does not need to be heavy. You can start with the social media branding and build the environment for your space fast and efficiently. You may like to increase it later, that up to you. For instance, Social media Kit will make your content branded on a highest possible level without big investments.

How can social media branding benefit your business?

Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online. In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo.

Branding sets up four key aspects of your biz.

  1. Clients know what you do
  2. They also know how you different from competitors
  3. You know who your customers are
  4. You act as your brand

You can create awareness about those factors on a colossal scale if you want to operate globally. But you can also start from the smaller level in social media without advertisements. Please do not think that if you do not pay for ads, it has to be a free exercise. Can you become your own dentist? Same with branding. Hire a good brand expert who will provide you with strategy, plans and of cause design.