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What is personal Branding and why it’s important for your small business?

Just fifteen years ago corporates were played the market.

They had money and authority which small businesses didn’t have. With the appearance of Social Media, the status quo changed. But to win the market, small business often needs to create a powerful brand whether it will be Personal Brand or Business brand is the other question.

Personal Branding is the way how the person brands herself.

The idea was common for corporates where Personal Branding helped to get a better job. However, it turns to be a powerful vehicle for the small businesses to thrive. People are tempted to buy from the people they know. And they trust to the local organic shop more than to cosmetics from the big companies due to the use of chemical components.

Branding creates an image in the customer’s’ mind.

Personal branding creates a perception about an individual, position her or him as an authority and as the best choice in the market.

So if you want to build your personal brand to invite more clients, you need to know yourself better. What are your fears, strength, weaknesses, what is your why, and who you want to serve? If you build a personal brand, it’s not just you, it also who you want to impress and convert to your loyal clients.

In conclusion.

The personal brand allows you to start the journey of self-discovery and build the image in your client’s mind. It raises the awareness of your person and your name. It tells to customers — it’s good to buy from you because you are relevant to some of your client’s expectations.

3 ways how to promote your product brand online

Today I want to talk about physical products and how you can promote them online. How you can build up authority around your business and create awareness of what you do and why you are the best expert to buy from.

The truth is that there are many companies and people online who are trying to sell the same things as you. If there is no competition, there is no market. So in a way, it’s good. But people are busy; they don’t have time to check ten pages of Google or search for your product without reason.

The first way to promote your product brand online is to create a reason for your customers to buy it.

How you go about it? You can create a cause. Show that you help someone by selling it. The cause must be such that you can happily promote it online and be known for it. Make something special and explain in details why this product is unique. If you sell some particular local jewellery or tribal art, you need to find at least ten reasons why people can feel when they bought something special not just any product.

The second way to promote your product brand online is to build up an authority around your product.

The simplest way to create an authority is to teach something relevant to your product. If you sell jewellery, make mini videos that help people to learn how to do such things. Recommend the best suppliers, show reviews from podiums when something similar to your product was promoted. Find historical facts that you can talk about. Recommend books that are the best in your industry.

The third way to promote your product brand online is visual storytelling.

The best platform you can use for it is Instagram. Grab every visual piece of content you have.

  • Your product in a shop.
  • Your product in the process of creation.
  • The instruments that help to create such products.
  • Happy customers.
  • Traditional ways to do your product.
  • Accessories that match to your product (this will allow you to collaborate with other Instagrammers who make that accessory).

For example, you sell bags, then contact scarf makers. If you sell jewellery, then contact wedding designers, etc. Quote, some inspiration relevant to your product. And add the link to your shop to the bio. And remember Instagram is not about hashtags, it’s about communication.

What type of branding do you use for your business?

There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients’ mind. However, they all build a relationship with customers differently. So what are those types?

The first type is Personal Branding.

It builds the image of the particular person in a customer’s’ mind. It often used as a career ladder method for employees. But for entrepreneurs, it’s far more powerful tool than for corporate worker. Personal branding creates a connection between customers and a person that represents a brand. People love to know more and willing to trust to a real person much more. When an entrepreneur had developed a Personal Brand she becomes much more confident, and that, show up through all communication.

The second type is Business Branding

The business branding often used in a case when a company doesn’t require a person behind, or in a case of multiple business owners. Business branding also forms the image in customers’ minds. However, it needs to create an additional personal touch to build a relationship with customers. In such a case the business actively uses a Brand Personality, virtual humanised form of the brand persona. Brand Personality befriend customers via consistent and relevant communication so that buyers can trust to the whole company and feel comfortable about it.

The third type is Product branding.

In such a case Customers build a relationship with a product and perceive the company image via the product. The best example is an iPhone. People love to be known as users of iPhone or Mac. Marketing strategy and branding make iPhone customers loyal ambassadors of the brand.

Large business empires use all these types together to create a powerful experience for their customers and create a strong relationship between their brands and clients’ hearts.

The best Christmas adverts of 2016

Touching, emotional, childish, kind… Every year the biggest brands in the world are experimenting and trying to get deep into customers’ hearts to share a little bit of Christmas magic.

Here is the collection of the best Christmas TV commercials 2016. It can make you happy, can make you cry, or it can turn you into a kinder and more human person than ever before, or maybe it will inspire you to be a stylish successful woman, just like Mrs Claus 🙂

Brilliant one — Czego szukasz w Święta? | English for beginners

Next is Apple with Frankie’s Holiday

And John Lewis. The department store

The Tale of Thomas Burberry – Burberry Festive Film 2016. Christmass?

Well this one is from the last year but never the less brilliant

Enjoy the Holliday Season and share some magic with others 🙂

 

Build your tribe with the right branding

People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need for the different aesthetics and approach, so they created their products based on their client’s perception about a good UI or good device. If you ever talk to advertising creative teams, you would find that many of them are proud Apple product users. Yes, no mistake, they are proud. They got that community idea from the old times and still follow it.

Check the internet and see how many people talk about the shifted from iPhone to Android. For this type of category, it is a powerful controversy headline. Which means “how dare you switch”. But Apple is no longer so exclusive. It becomes an average expensive product, innovations are in their past as of now they are playing safe, and the charm and magic of the Job’s Apple almost vanish.

Another example is Hugo Boss, Hermes, Burberry, Jimmy Choo. All these brands convey the prestige. People choose them to get into the different world, to be a part of the success community. Sometimes they may have nothing to eat, but they will buy a branded bag or car. Well, that’s extreme and illustrates a dark side of a brand, (big brands in particular).

When you build your brand, you create a centre, an attraction factor where your tribe will gather. They will believe your message, your actions, your promises and they will recommend you to other people. With no reason, just because they love your brand.

How can social media branding benefit your business?

Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online.
In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo.

Branding sets up four key aspects of your biz.

  1. Clients know what you do
  2. They also know how you different from competitors
  3. You know who your customers are
    and
  4. You act as your brand

You can create awareness about those factors on a colossal scale if you want to operate globally. But you can also start from the smaller level in social media without advertisements. Please do not think that if you do not pay for ads, it has to be a free exercise. Can you become your own dentist? Same with branding. Hire a good brand expert who will provide you with strategy, plans and of cause design.