Posts

Does logo make you a brand?

Does logo make you a brand?

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Well, we all were at that stage when the business had just started. There is a stage of it when you can't even call it "business" yet because it's more like an idea. No sales performed, but newly born entrepreneur thinks where to order first…
All you need to know about your Target Audience.

All you need to know about your Target Audience.

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Target Audience is a core theme of any promotion, advertising campaign and of course, business strategy. It's a particular group of people within the specific target market which is going to buy your product and listen to your advertising messages. To…
What is brand and branding? The meaning and definition.

What is brand and branding? The meaning and definition.

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To find out what is branding, let's first remember the definition of a brand. The brand is the image created in a customers' mind. It forms when the customer experiences product or service related to a particular company and consumes its messages…
How design and photography work for your brand

How design and photography work for your brand

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I've been working in the advertising industry for many years. Once upon a time, I was a designer and it was a tough job. But life changed, and if you need to create a design for your online communication today, you can make pretty good artwork…
How to photograph pictures which sell for you?

How to photograph pictures which sell for you?

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It's a valid question, isn't it? It's actually quite easy, all you need is a creative idea, a decent lighting, and an ability to capture the image. Well, I would also add the understanding - why you need this image! Yes, it's important. How…
How to create a better restaurant review blog post with your photography

How to create a better restaurant review blog post with your photography

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There are many food bloggers who like to review restaurants and share their recipes on social media. Sounds good, isn't it? But let's see how it looks. Some media gurus of questionable expertise recommend that you can put just anything online…