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How branding helps you to sell without sleaze?

Selling without the sleaze and pushing is very important for many entrepreneurs. They want to be authentic and make people buy the products out of love. Luckily, it’s what branding does.

How?

  • First, brands start with the customers in mind.
  • Second, brands position themselves effectively.

One of the most widespread issues with online coaches is that they can’t explain what do they do. And if people don’t know what you do, they will not buy. Imagine someone asks: “What do you do?”, And you say: “I’m an Empowerment Coach”, and they ask: “Well, what exactly does it mean?” and you answer: “I empower people”. Frankly, your customer has lost interest, they neither got a clear answer nor will remember it. In such a situation you will need to put a lot of effort to sell. Make a clear offer!

Branded content will position you as a go-to-expert in your niche. It will help prospects to make a decision and believe in your skills. If you sell VIP packages, you will need to talk to people, but they will come prepared with the belief that you have what they want.

Selling without the sleaze and pushing is very important for many entrepreneurs. They want to be authentic and make people buy the products out of love. Luckily, it’s what branding does. How? First, brands start with the customers in mind. Second, brands position themselves effectively. One of the most widespread issues with online coaches is that they can’t explain what do they do. And if people don’t know what you do, they will not buy. Imagine someone asks: "What do you do?", And you say: “I’m an Empowerment Coach”, and they ask: "Well, what exactly does it mean?" and you answer: “I empower people”. Frankly, your customer has lost interest, they neither got a clear answer nor will remember it. In such a situation you will need to put a lot of effort to sell. Make a clear offer! Branded content will position you as a go-to-expert in your niche. It will help prospects to make a decision and believe in your skills. If you sell VIP packages, you will need to talk to people, but they will come prepared with the belief that you have what they want. As brand knows its customers, it's building the products accordingly. The products that sell what customer wants always win. It’s easier to sell what your customer wants than create a demand in the vacuum. To conclude; brands know their customers, they sell them what they want so that they have a clear offer. Also, they get the top position in the market niche. It helps clients to make decisions quickly, and you do not need to convince them, maybe just a little bit. To help you build a successful brand that sells without sleaze I’ve created this mini course and checklist. Right now you can get it for free!

As brand knows its customers, it’s building the products accordingly. The products that sell what customer wants always win. It’s easier to sell what your customer wants than create a demand in the vacuum.

To conclude; brands know their customers, they sell them what they want so that they have a clear offer. Also, they get the top position in the market niche. It helps clients to make decisions quickly, and you do not need to convince them, maybe just a little bit.

To help you build a successful brand that sells without sleaze I’ve created this mini course and checklist. Right now you can get it for free!

What your branded YouTube channel can learn from “Marie TV” by Marie Forleo?

Women entrepreneurs need inspiration. Everyone loves Oprah, but when we ask business ladies which branded Youtube channels they watch, they would often refer to the channels that belong to famous male entrepreneurs. Luckily we have Marie TV created by a very successful and prominent public figure and business woman Marie Forleo. She is a true inspiration for millions of women around the world. So what can we learn from it?

One of the best ways to learn is to look what successful entrepreneurs do and think how it can benefit your business. And then implement it. Sort of stalking, but for good 🙂

The truth is those successful entrepreneurs, who already have big companies, also have a big budget to research and follow the trends. Not because they are smarter than you, but because research made by the big teams with wider abilities. That’s why they show better results at the end of the day.

Last month I studied Marie Forleo’s YouTube channel “Marie TV.”And here are a few observations:

  1. Her videos at the beginning 2011-2013 look like yours and mine (home made not that pro). She was not born as a TV star and made her videos in T-shirts with casual background and no special light. And it’s fine if you have such videos on your YouTube channel, relax, no one expects Oprah from you at the beginning.
  2. She is very consistent and posts regularly. More importantly, she sends her viewers to her blog almost in every video and asks them to
  • Tweet,
  • add a comment to the blog,
  • ask questions

Always add strategic Call to Action! She doesn’t ask them to subscribe usually. She asks them to participate in the discussion or spread the word. Why? Because she builds the connection and the public conversation around her brand!

  1. She was always the play sweet and funny TV host, and frankly, it was always a bit artificial. Like some local TV. If you would see her in interviews, she behaves differently and much more serious just like any business lady would. Now she gets it! Recently she introduced a whole new series. And for all those who say that there is no place for pyjamas on YouTube, here it is! The series called Marie Unplugged, she just shows her normal life, just her, her friends, her partner, no makeup, nothing artificial. I bet she will double her sales and popularity with it 😉 Because now she is authentic like never before, believable, trustworthy and down to the Earth.

I hope this observation will help you to create your own BRANDED YouTube channel where you show the true colours of your brand, your personality and unique gifts. Means you will be you, your biz will be your biz, and your brand will rock :).
Also, notice how she uses her tagline to make her channel memorable!

Remember, there are no limits for creativity 🙂

P.S. If you want to get free templates for Social Media including YouTube Channel art you can join Brand + Photo School and get them in the resource section.

Five ways how to convert your ideas into visual form?

As I position myself as a specialist in visual communication, I was often asked, how to convert your ideas into visual form? The first and foremost, ask yourself questions and do research.

Here are five ways that you can use for it:

  1. Ask yourself a question about what your customer will feel and think about your page or site or design? Describe it in details, think what triggered those thoughts, Images, colours, design, style?
  2. Play in association game. Write 20-50 associations that can be related to your project. Eliminate all unnecessary and shortlist ten or even five. Look for these words in Google image search and on Pinterest to find an inspiration
  3. Choose the colour scheme. Many sites can help you to choose the colour scheme based on photos. I like this one for inspiration 
  4. Try to look on your project from the fashion perspective. What style will you choose for your project, Retro, Vintage, Modern, Couture, Ethno?
  5. If your project would be an art, who will be the artist of this masterpiece? Yes, knowing art is important as it increases your horizons and helps you to understand visual communication better. This resource may help you to find inspiration! 

Five ways how to convert your ideas into visual form?These steps will equip you with colours, style and references. Once you picture the idea in your mind, execute it using one of your favourite graphics editor. I have to admit that you may need directions; to become the Creative Director of your own business, you need to learn. Check Brand + Photo School and create your unique branded design with ease even if you never did it before.

Find Inspiration and Ideas in this video.

It shares how the art cycles were attracted different people and build traces in their minds. How to use art styles to get the eyeballs of the relevant audience. Nerd Alert 😉

25 useful resources and tools to use for your branding

When I got this question for the first time, I was confused. What tools do we use for branding? Hmm, my answer was between every tool to there are no tools. So here is the list that may help you to add some “branding tools” to your collection.

Inspiration

The brand foundation is always about why, values, mission and vision and so on. The best way to get inspiration for new entrepreneurs and coaches are available here in these resources:

Learning

We need to learn all the time. It’s undeniable. Some resources for learning might be:

Design

Yes, successful, consistent branding is a lot about good design no doubts. Tools for design:

Copy

You can learn how to improve your copy, but another important part is grammar. Here are the resources about copy:

Awareness

“Spreading the word” is one of the best ways to grow your business especially when you share valuable content. But where to add it? Well, it depends on your business, fish where fish are.
Here are few Ideas:

Hope this list gave you an idea or inspiration. I use all these tools to work with my brand or with my client’s brands. Sure, there are many more resources. If you have your favourite share it in the comments below. Let’s learn from each other.

Five steps of getting a brand out there in an already saturated market.

People love systems, step by step guides, roadmaps, so they ask about it. Consider this is the checklist of the top 5 methods that you will apply to your brand sooner or later 🙂

Clarity

Successful Branding is always about clarity. Unless you know who your clients are, it’s difficult to reach right ears. Clarity on this comes with research and tonnes of interviews with your potential prospects. Once they tell you what problems they have, you are halfway through. Now you know what they want.

Offer

Build your offer based on customers’ desires and add in it what they need to achieve results. Offers that sell theory sells poorly and rarely bring returning customers. Those people who got results will buy again and will invite more customers.

Five steps of getting a brand out there in an already saturated market.,

Positioning

Brand Positioning is powerful. What place does your brand take in a customer’s mind? Do they know what your brand is all about? Do they know why your brand does what it does? Do they know what your brand stands for and where it leads customers?
Positioning answers a few questions: Who does it? Who is the target audience? How it is beneficial and different? And why clients can trust this brand?

Authority

So if you follow the lead by now, you already know: to whom you sell, what you sell, and why they buy. It’s time to build an authority. A good product is never enough. Great marketing and branding help clients to make a choice in a crowded market and join your brand tribe. How to achieve it? The valuable content that brings result and a logical addition to the curated content will do it for you. People need to see you as the go-to expert, they need to know that you know your subject and can help them to find the solution. They need to know that you know this subject in depth and ability to help them.

Awareness

Ok, now what? You have a lot of content, and you post it to your blog, but nobody read. Posting to your blog is not enough. You need to show up via social media. You need to visit offline meetings (depends on your business model). You need to communicate as much as you can. Give interviews, take interviews, take part in public events. Be present on professional networks. There are thousands of ways how you can spread the word and it is different for every business. Find your way to be visible and find some eyeballs for your content.

P.S. We all know that valuable content needs an excellent wrapping. Join brand + Photo School and become the Creative Director of your business.