Brand awareness is a major component of any branding. People need to know about your business to form an opinion and be engaged to work with you. But the main mistake that I see all the time is inconsistent widely spread communication that leads nowhere. So how can you make a difference for your coaching business? Here are a few ways.
1. Choose your title and make sure that it gives crystal clear clarity about what you do.
To create brand awareness, use a couple of keywords that describe what you do. (If you are an expert in mindset, add it to a title, if you teach about money, use this word, etc. The simpler, the better). Make sure that the words that you use are familiar to your prospects. For example, I say that I’m an expert in Branding & Visual communication, the key word is branding, but I attracted a lot of marketing professionals because the term Visual Communication is not a common phrase. So you can use some words to appeal or repeal some prospects.
2. Narrow your topics.
I know you want to share what did you eat for breakfast, it may be outstanding for a nutrition coach. But if you are a business coach, your message near your food photo has to be related to business, not to the taste of the food. You aim to create a “brand awareness” not just any awareness.
3. Start guest posting to relevant resources.
If you find it difficult to find blogs that are matched to your topic, post to public resources such as Medium or LinkedIn. Share your posts on Twitter because many serious online resources will ask you to show your LinkedIn and Twitter when they want to identify your professionalism to decide if they willing to work with you.
4. Find a social media that suits your skills and conquer it.
- Are you good in writing? Do blogging, use Twitter and Facebook.
- If you are good in video — use Youtube, Vimeo, and Facebook live.
- Maybe you feel uncomfortable in front of a camera, but a good speaker — use Soundcloud, create a podcast.
- Are you creating stunning pictures? Use Instagram, and so on.
Most of the social media channels have many followers so to create brand awareness you can start with any of them.
5. Make sure you know what you offer.
And it’s evident for people what you do, how it transforms their lives and how they can get it.
6. Don’t be scared to sell, and if you don’t want to be sleazy, use the power of storytelling.
Share your passion with people, let them see that you love what you do. Once they build a connection with you, it’s easier to sell.
7. Be very consistent in your posting.
Even when you send emails to your list, make sure you send them once or twice a week. People like comfort and when they know when to expect your next post or email they feel better about it. The less stress, the more trust.
If you want to create a brand and learn a power of storytelling via Instagram or how to make a right light for your video and much more, become a member of Brand + Photo School.