Listen the audio from the class.
Does Your Brand know its customers?
The brand building as well the business structure is a constantly evolving process.
That means you need to monitor your customer’s likes and needs and make necessary changes on a regular basis.
If you have a small business the best way is to create a community around it, have a Q&A sessions, and convincing customer support.
You need to know your customers but also those who choose to buy from your competitors.
Knowing your customers means not only demographic factors like their age or income group but also their behaviour elements:
- How they spend their day?
- How they reach the work?
- What do they choose to eat? etc.
There are many small factors which you may like to know about your customers which are only relevant to your business. Like if you produce car seat covers which are friendly for home pets it may be a decision-making factor for those who have pets. But will mean nothing for those who do not have pets relevant to cars (like fish)
You need to know what kind of emotions your product and services can evoke. It not necessary painful feelings. You do not need to work with pain points all the time. You can work with inspiration, motivation and happiness. People love to buy out of joy. They would like to guide their friends to buy from you if they have experienced good emotions about your product or services. They will share their experience online and that what you need to spread awareness about your product and service.
So know your customers to make them happy and they will buy much more from you and recommend you as well.