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3 reasons why an explicitly build brand brings clients to your business on autopilot

Perfectly build brand brings clients to your business on autopilot and here is why.

The reason 1. People love brands because they are supposed to be consistent with their quality and they also keep their promises.

So they know what to expect and feel safe when they buy from them. That often drives loyalty and long-term relationships.
“Making promises and keeping them is a great way to build a brand.” ~ Seth Godin

The reason 2. Once clients fall in love with your brand, they start recommending it to their circles, friends, and family.

That initiates the domino effect that gets your brand known, and people love to work with known brands that consistently brings value to their friends. At any moment, the word of the mouth marketing is what client attraction is about.
“Word of mouth is the best medium of all”. ~William Bernbach

The reason 3. The clients are proud to be a part of the friendly community of people who share the same values or same love of similar products.

If your product and services are designed to be great, and you always run an extra mile for your clients. It’s “hell yes”, for most of them. People love the quality and ready to pay for it because they problems are now solved, and they do not need to worry.
“Design is not just what it looks like and feels like. Design is how it works”. ~Steve Jobs

If your brand becomes a name for the solution, it’s in its glory. Examples: Xerox, Coke for soda and Uber for a taxi. You do not need to advertise it as such after this. People do this for you, and you get more customers in geometric progression, day after day after day.

When you build your brand the fear is not an option!

The fear factor is one of the most powerful things that stops entrepreneurs at the start.
What if they don’t like me?
What if I’m not good enough?
What if nobody buys?

There are millions of questions in peoples’ heads that stop them from taking action.

Have you ever noticed how people sabotage their own projects? Guess what; it’s fear. Hidden or the one that a person acknowledges, but no matter how we name it – it’s fear.

As it’s the most common thing that we humans have to deal with, here are three points that you need to know to overcome it.

Truth number one:

The mind is a sculptor of your life. Whatever you think, it translates into a reality. When we are building brands, our minds is the first place to clean up. You may develop compelling marketing messages or pay for an expensive coach, but if your mind translates the fear, it will not work.

So the tip number one:
“Act as if you have it”. Start acting as if you do not have your fear. Tell people about your business, be proud of it, feel good about every bit of your business activity.

The truth number two:

It’s your choice. Whether you like it or not you choose your reality. You decide to either have the fear and follow it or do the opposite. You opt to hide or be visible. No one can decide it for you. And guess what, if you choose to build a successful brand you will do it.

The tip number two: Choose to live the life that you want and believe that it is possible.

The truth number three:

Beliefs! It’s not only in your mind, but it’s also your feelings and subconscious. If you choose with an empty heart, assuming that it will never happen anyway, you will somehow stop yourself. And this is the hardest part. When you start, your mind is overpowered with the limiting beliefs of the past. Those thoughts and feeling project the results that you have right now. That means you will need to work hard on sheer enthusiasm without visible results for quite some time. Before you, mind habits will change.

Tip number three: Make a list of limiting beliefs and rewrite them with positive beliefs. Repeat the positive new thoughts whenever you can.

So let’s conclude the factors that will help you to overcome your fears and build a successful authentic brand. When you do not have fear, you are unstoppable. Clean up your worries. Act as if you already are a successful brand. Choose to be happy and invincible, terminate limiting beliefs and work on them regularly. The real authentic brands reflect the inner self of the owner, no one can hide it, so if you choose to build a powerful brand, it’s time for a change.

What type of branding do you use for your business?

There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients’ mind. However, they all build a relationship with customers differently. So what are those types?

The first type is Personal Branding.

It builds the image of the particular person in a customer’s’ mind. It often used as a career ladder method for employees. But for entrepreneurs, it’s far more powerful tool than for corporate worker. Personal branding creates a connection between customers and a person that represents a brand. People love to know more and willing to trust to a real person much more. When an entrepreneur had developed a Personal Brand she becomes much more confident, and that, show up through all communication.

The second type is Business Branding

The business branding often used in a case when a company doesn’t require a person behind, or in a case of multiple business owners. Business branding also forms the image in customers’ minds. However, it needs to create an additional personal touch to build a relationship with customers. In such a case the business actively uses a Brand Personality, virtual humanised form of the brand persona. Brand Personality befriend customers via consistent and relevant communication so that buyers can trust to the whole company and feel comfortable about it.

The third type is Product branding.

In such a case Customers build a relationship with a product and perceive the company image via the product. The best example is an iPhone. People love to be known as users of iPhone or Mac. Marketing strategy and branding make iPhone customers loyal ambassadors of the brand.

Large business empires use all these types together to create a powerful experience for their customers and create a strong relationship between their brands and clients’ hearts.

You need to become your brand

Listen the audio from the class.

Your brand becomes a lifestyle for your workers
Did you ever meet unhealthy fitness instructor or a financial adviser with massive debts?

To be a brand, you must become your brand.

That has nothing to do with “no makeup”, “crumpled dress”, and “I love kittens so let’s put them be on my business card”. Your brand must serve its purpose and satisfy your clients. It’s you who has to adjust to your business idea and become your brand. When you know who you are going to work with, your core values and the Brand message, you will know who you need to become.
It doesn’t mean that you have to force yourself to become something you don’t like. It’s more about becoming a better self. After all, branding is a lot about leadership, and I would not consider personal branding outside of business branding. They are different, but if you can make them work together it’s for good.

So if you promote healthy food or a healthy lifestyle — eat healthily and exercise. If you talk about creativity — be creative and inspire people. If you give financial, advice — make some money before. Once you reflect your brand, people start trusting you because they see that you did it, and that means they can do it too.

So what are these keys for a successful branding? Let’s see from point one.

  1. Let your business make a profit, focus on sales. Once you get a steady income, start to build your brand.
  2. Know your customer’s needs, pains, dreams, and desires. They are the fundamental data of your brand
  3. Be different than competitors. Make Unique Selling Proposition. Decide on Operation, Quality, Price Balance. And Show Brand Values.
  4. Create a brand. Be consistent, share information regularly. Create a special Brand message and translate it through all information channels
  5. Become your brand. Let your personal Brand and business brand be in sync. Believe in your brand values and Build the confidence and trust.

 

Check All Audio Series:

  1. When to start your business branding?
  2. Does your brand know its customers?
  3. Is your brand different?
  4. Your customers need to know what your brand all about
  5.  You need to become your brand

Your customers know what your brand all about and your brand takes place in their minds

Listen the audio from the class.

So today we reach the brand definition, finally. When people ask what is a brand, I describe it like this:

The brand is the image in the customer’s mind created by a customer, based on the experience of service and product and the data received from various information channels.

Branding, on the other hand, helps customers to form the “right branded” image in their mind. Branding uses a managed experience, and information channels to share selected information with customers and generate a critical mass of customers who believe in the Brand Message.

The ultimate goal of branding is to create brand ambassadors naturally. When customers recommend your product and service to their friends willingly, your business expands rapidly.

Let’s summarise. To create and image in the consumer’s mind, we need to do several things.

  • Create Brand Values, Cause, Positioning, etc.
  • Next, create a recognisable Brand Identity and the Communication Strategy.
  • Be consistent and regular in your communication for at least two years.
  • Build all the above based on customers needs, pain points, dreams and desires, so they would consume it naturally.

Check All Audio Series:

  1. When to start your business branding?
  2. Does your brand know its customers?
  3. Is your brand different?
  4. Your customers need to know what your brand all about
  5.  You need to become your brand

Does Your Brand really know its customers?

Listen the audio from the class.

Does Your Brand know its customers?

The brand building as well the business structure is a constantly evolving process.

That means you need to monitor your customer’s likes and needs and make necessary changes on a regular basis.

If you have a small business the best way is to create a community around it, have a Q&A sessions, and convincing customer support.

You need to know your customers but also those who choose to buy from your competitors.

Knowing your customers means not only demographic factors like their age or income group but also their behaviour elements:

  • How they spend their day?
  • How they reach the work?
  • What do they choose to eat? etc.

There are many small factors which you may like to know about your customers which are only relevant to your business. Like if you produce car seat covers which are friendly for home pets it may be a decision-making factor for those who have pets. But will mean nothing for those who do not have pets relevant to cars (like fish)

You need to know what kind of emotions your product and services can evoke. It not necessary painful feelings. You do not need to work with pain points all the time. You can work with inspiration, motivation and happiness. People love to buy out of joy. They would like to guide their friends to buy from you if they have experienced good emotions about your product or services. They will share their experience online and that what you need to spread awareness about your product and service.

So know your customers to make them happy and they will buy much more from you and recommend you as well.

Check All Audio Series:

  1. When to start your business branding?
  2. Does your brand know its customers?
  3. Is your brand different?
  4. Your customers need to know what your brand all about
  5.  You need to become your brand