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Is your target audience going to ignore your brand?

Imagine that you spend thousand of dollars for designers, copywriters, and website developers. And you believe that you built your brand. You got a deluxe logo, bright colours that your designer recommended, fancy copy from a super expensive writer. But after having all this… You hear crickets. Sounds familiar?

I know that many marketers use this picture to prove that you do not need a good designer or suitable website. But if you hear crickets there could only be two reasons:

One, there are some crickets around…

Second, you didn’t do the pre-work. A brand is often called a promise. It means you are willing to give something to your customers. A transformation that will make their life easier and better. To find out who is your target audience and what do they need, you need to do a lot of research. And if the word research scares you, here is a quick lifehack:

Find some big and successful brands who also work with your target audience. When we say a brand is an image in customer’s mind, it’s not entirely correct. A brand is one of the images in customer’s mind. Your clients’ reality is formed by many brands, by TV, by the Internet, by family and colleagues, and by thousands of other things. So check out brands that your customer already uses.

I hear what you say. How do I know what do they use? Follow the lead!

Is your target audience going to ignore your brand?

Let me give you an example.

Your target audience watches Disney, uses iPhone, drinks Starbucks, wears Levi’s. These brands already pre-formated your prospects’ minds. Replace these brands with those which are relevant to your tribe (your people maybe fans of Andy Warhol or Japanese sci-fi), that you suppose to know.

But even if you take this basic list, that I gave you, and go to the Disney Youtube channel you will find that they are featuring “Girl Power”, “Success”, “Heroes” and “Smart is New Sexy” concepts. They do it because it works. Check what works for other big brands, you will find “storytelling”, “being close to a customer”, “relevance”, “cause”, check more.

Now, find what transformation your client needs, wrap it in one of this successful concepts and deliver it in such a way that your customer wants it. To do it, you will need to learn how to become a Creative Director in your business. Check Brand + Photo School if you are ready.

In conclusion, your brand is not a logo or website. It’s a promise to deliver a transformation that your client desire dearly. Give your customers a solution and confident leadership, and they will never ignore your brand.

7 secrets on how to create a brand awareness using social media

Brand awareness is a major component of any branding. People need to know about your business to form an opinion and be engaged to work with you. But the main mistake that I see all the time is inconsistent widely spread communication that leads nowhere. So how can you make a difference for your coaching business? Here are a few ways.

1. Choose your title and make sure that it gives crystal clear clarity about what you do.

To create brand awareness, use a couple of keywords that describe what you do. (If you are an expert in mindset, add it to a title, if you teach about money, use this word, etc. The simpler, the better). Make sure that the words that you use are familiar to your prospects. For example, I say that I’m an expert in Branding & Visual communication, the key word is branding, but I attracted a lot of marketing professionals because the term Visual Communication is not a common phrase. So you can use some words to appeal or repeal some prospects.

2. Narrow your topics.

I know you want to share what did you eat for breakfast, it may be outstanding for a nutrition coach. But if you are a business coach, your message near your food photo has to be related to business, not to the taste of the food. You aim to create a “brand awareness” not just any awareness.

3. Start guest posting to relevant resources.

If you find it difficult to find blogs that are matched to your topic, post to public resources such as Medium or LinkedIn. Share your posts on Twitter because many serious online resources will ask you to show your LinkedIn and Twitter when they want to identify your professionalism to decide if they willing to work with you.

4. Find a social media that suits your skills and conquer it.

  • Are you good in writing? Do blogging, use Twitter and Facebook.
  • If you are good in video — use Youtube, Vimeo, and Facebook live.
  • Maybe you feel uncomfortable in front of a camera, but a good speaker — use Soundcloud, create a podcast.
  • Are you creating stunning pictures? Use Instagram, and so on.

Most of the social media channels have many followers so to create brand awareness you can start with any of them.

5. Make sure you know what you offer.

And it’s evident for people what you do, how it transforms their lives and how they can get it.

6. Don’t be scared to sell, and if you don’t want to be sleazy, use the power of storytelling.

Share your passion with people, let them see that you love what you do. Once they build a connection with you, it’s easier to sell.

7. Be very consistent in your posting.

Even when you send emails to your list, make sure you send them once or twice a week. People like comfort and when they know when to expect your next post or email they feel better about it. The less stress, the more trust.

If you want to create a brand and learn a power of storytelling via Instagram or how to make a right light for your video and much more, become a member of Brand + Photo School.

How to brand my business to stand out from the competition if I’m a coach or online entrepreneur?

I’ve heard this question in my group and in other groups for so many times. So, how to brand my business to stand out from the competition? Here is what I think. You probably have heard already that you just need to be yourself and follow your passion. Maybe, somebody has told you that you need to define your “Why”, your “Core Message”, know your “Values”. But the truth is that without a system or roadmap all these are pieces of the giant puzzle. And if you have no idea what you build or how to create it, it’s challenging to achieve success.

When I started my current online business, I already had 17+ years of experience in branding and advertising. I’ve opened and closed several online and offline businesses before and knew what to do. But even then it was a tough job to stand out from the competition. Here are three things that you need to start with, to create a brand for your business that stands out from the competition if you are a coach or online entrepreneur.

First things first, define your audience.

Who do you want to work with? If you are a coach and your business only moves around personal communication, it’s important to work with people who are a good match. You will add more passion to your calls, and they will get better results.

Second, once you know who your clients are, start looking for signs of a problem.

Research in groups, forums, check blog comments, any places where people share their struggles. Interview people from your audience and existing clients. Find out how they formulate the problem. It’s easier to sell when you have a solution to the issue that already exists. (It may sound easy, but it require some time and attention)

The third part is to create your offer.

The easiest way to stand out from the competition is to develop a very simple freebie that addresses the issue that you found and propose a discovery call or breakthrough session after your prospects downloaded it. (There are plenty of other ways, but this one is good to start). This freebie will give you a validation that you are on the right track. Post your freebie in free groups on Facebook or LinkedIn or on other social media outlets to get feedback. You may also create several freebies on the same topic (video, presentation, checklist, e-book) that lead to a discovery call. Once you see which one converts the best you can start advertising it.

A brand is an image in customer’s mind, created by a customer based on the experience of product/service, data from various information channels and the feedback of other users/customers. That means to stand out from the competition you need to create a very consistent customer journey between your promo posts and ads to the look and feel of the landing page and a freebie itself. People may not know the difference between a good design and bad design but if they ever downloaded anything from established brands they can compare. And they will compare a few things. The value and ease of information, the uniqueness of it, how passionate and experienced you are and look and feel. If you can create a holistic picture in customers mind and they felt good about your freebie and communication, they would like to get more from you, and once they work with you and GET RESULTS, they will recommend you all the time.

Conclusion.

Make a consistent communication around a problem that your prospects are experiencing right now. Do not think that people in your mailing list or group are just numbers, they are individuals and have to be treated accordingly. Talk to them, build a connection, ask questions. Give them the reason to back and promote your business.

If you want to create a consistent communication, freebies, and check 9 steps branding roadmap that I use to work with my VIP clients become a member of Brand + Photo School.

How to go from branding “It’s so tough” to “It’s easy, and even fun”

A brand is the image in customer’s mind, created by a customer based on the experience of product/service, data from various information channels and the feedback of other users/customers. Well-created branding helps you to create this image in customer’s mind.

→ First things first why branding is tough?

Because if you think that brand is a logo, you will end up recolouring a car that doesn’t work. Will a new colour make it work? No. because a brand is a system and you need to know how does it work to build a successful brand. Once you know the system, it’s not tough anymore.

→ Now when we know that branding is a system and it’s relatively easy to apply this system.

Let’s have a look at it. I divide the brand building into nine steps, that help me to be organised and build brands for my clients, step by step, and never miss anything. It takes a customer to a journey from idea to execution.

→ How is it fun?

You may ask when we know what do we do; there is no place to worry, you have a clear plan and ready to follow it. And here is the moment that you realise that create a brand for your own company it’s a creative and exciting process, the journey within that help you not only build your business but also allow you to grow personally and spiritually.

So now you can see how is easy and even fun and not as tough as you thought 🙂

3 reasons why an explicitly build brand brings clients to your business on autopilot

Perfectly build brand brings clients to your business on autopilot and here is why.

The reason 1. People love brands because they are supposed to be consistent with their quality and they also keep their promises.

So they know what to expect and feel safe when they buy from them. That often drives loyalty and long-term relationships.
“Making promises and keeping them is a great way to build a brand.” ~ Seth Godin

The reason 2. Once clients fall in love with your brand, they start recommending it to their circles, friends, and family.

That initiates the domino effect that gets your brand known, and people love to work with known brands that consistently brings value to their friends. At any moment, the word of the mouth marketing is what client attraction is about.
“Word of mouth is the best medium of all”. ~William Bernbach

The reason 3. The clients are proud to be a part of the friendly community of people who share the same values or same love of similar products.

If your product and services are designed to be great, and you always run an extra mile for your clients. It’s “hell yes”, for most of them. People love the quality and ready to pay for it because they problems are now solved, and they do not need to worry.
“Design is not just what it looks like and feels like. Design is how it works”. ~Steve Jobs

If your brand becomes a name for the solution, it’s in its glory. Examples: Xerox, Coke for soda and Uber for a taxi. You do not need to advertise it as such after this. People do this for you, and you get more customers in geometric progression, day after day after day.

When you build your brand the fear is not an option!

The fear factor is one of the most powerful things that stops entrepreneurs at the start.
What if they don’t like me?
What if I’m not good enough?
What if nobody buys?

There are millions of questions in peoples’ heads that stop them from taking action.

Have you ever noticed how people sabotage their own projects? Guess what; it’s fear. Hidden or the one that a person acknowledges, but no matter how we name it – it’s fear.

As it’s the most common thing that we humans have to deal with, here are three points that you need to know to overcome it.

Truth number one:

The mind is a sculptor of your life. Whatever you think, it translates into a reality. When we are building brands, our minds is the first place to clean up. You may develop compelling marketing messages or pay for an expensive coach, but if your mind translates the fear, it will not work.

So the tip number one:
“Act as if you have it”. Start acting as if you do not have your fear. Tell people about your business, be proud of it, feel good about every bit of your business activity.

The truth number two:

It’s your choice. Whether you like it or not you choose your reality. You decide to either have the fear and follow it or do the opposite. You opt to hide or be visible. No one can decide it for you. And guess what, if you choose to build a successful brand you will do it.

The tip number two: Choose to live the life that you want and believe that it is possible.

The truth number three:

Beliefs! It’s not only in your mind, but it’s also your feelings and subconscious. If you choose with an empty heart, assuming that it will never happen anyway, you will somehow stop yourself. And this is the hardest part. When you start, your mind is overpowered with the limiting beliefs of the past. Those thoughts and feeling project the results that you have right now. That means you will need to work hard on sheer enthusiasm without visible results for quite some time. Before you, mind habits will change.

Tip number three: Make a list of limiting beliefs and rewrite them with positive beliefs. Repeat the positive new thoughts whenever you can.

So let’s conclude the factors that will help you to overcome your fears and build a successful authentic brand. When you do not have fear, you are unstoppable. Clean up your worries. Act as if you already are a successful brand. Choose to be happy and invincible, terminate limiting beliefs and work on them regularly. The real authentic brands reflect the inner self of the owner, no one can hide it, so if you choose to build a powerful brand, it’s time for a change.