A brand is the image in customer’s mind, created by a customer based on the experience of product/service, data from various information channels and the feedback of other users/customers. Well-created branding helps you to create this image in customer’s mind.
→ First things first why branding is tough?
Because if you think that brand is a logo, you will end up recolouring a car that doesn’t work. Will a new colour make it work? No. because a brand is a system and you need to know how does it work to build a successful brand. Once you know the system, it’s not tough anymore.
→ Now when we know that branding is a system and it’s relatively easy to apply this system.
Let’s have a look at it. I divide the brand building into nine steps, that help me to be organised and build brands for my clients, step by step, and never miss anything. It takes a customer to a journey from idea to execution.
→ How is it fun?
You may ask when we know what do we do; there is no place to worry, you have a clear plan and ready to follow it. And here is the moment that you realise that create a brand for your own company it’s a creative and exciting process, the journey within that help you not only build your business but also allow you to grow personally and spiritually.