How can you target your brand message and make it clear and consistent? Your Brand Q&A Series.

Karla asks:
How can I target my message and make it clear and consistent, I have always been a jack of all trades?

Watch the video!

The brand message starts from several factors.

First are your customers’ desires and pain points. If you know what your market wants, you can create on demand and write directly for readers and potential buyers. Always study your prospects, interview them, talk to them via comments, read their testimonials.

The second factor is that brand message always highlights your values and core principles. If people are willing to identify themselves with your ideas and mission, they will most likely build relationships with your brand and eventually buy from you.

The third factor is knowing your Niche and Ideal Client. Who would you like to attract? What type of people is suitable for you? This will only be relevant for people who provide their services in person such as coaches, speakers, experts. The ideal clients is not a measurable figure; it’s more related to the mindset. So align yourself with the people who you want to attract and always write with your Dream Client in mind as if you talk to one person only.

Once you have fixed those three (What customer want, Your brand values, Your ideal Client) discipline yourself. Focus on these three elements and make sure that they present in everything that you produce for your brand, it’s not only about copy it’s also about visual content. Your brand needs to create a holistic picture in customers’ minds so that they know what you do and willing to recommend you to their friends and family.

Let’s build your brand together. Book your discovery call!

How to attract clients to my brand if I already have logo and the site? Your Brand Q&A Series.

Stacie asks:
I feel like there is something missing to my brand. I have my colors, logo, site and everything I can think. What could I be missing that isn’t grabbing that possible client and attracting them to me?

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It’s a very common belief that once we created our site, logo and all other elements of visual identity we become a brand. Unfortunately, it’s not true.

A brand is an image in customer’s mind, created by a customer based on the experience of product or service, data from various information channels and the feedback of other customers.

Brand starts with an idea, values and vision that a business owner wants to share with the world. That’s the reason why Steve Jobs said that ‘your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.’

  • How can you show these inner processes to your tribe?
  • How can you share what you believe in?
  • How can you show them your vision so that they know that you can guide them and that they can follow your leadership?

Get the answers to these questions.

Help your tribe to understand why they follow you with their heart and soul. A brand builds the relationship with customers. Your tribe trust your brand and share the same values and ideas. The design and all visual identity is a part of the brand and a very effective method to make it memorable and recognisable. But a core idea is in what your brand stands for and why it matters for your people.

Let’s build your brand together. Book your discovery call!

I have 2 very different businesses and am wondering if I need separate brands. Your Brand Q&A Series.

Jennifer asks:
I have 2 very different businesses and am wondering if I need separate brands, or if they could both somehow fit under one brand?

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There are three scenarios in this situation.

First, you choose to run two businesses and two brands separately. Both will attract utterly different public and will never cross.
Pros: It will give you the freedom to make decisions independently without positioning yourself as a Jack of all threads. Cons: You will have to spend more time and money on the marketing.

In the second scenario, you will choose the more profitable business and leave the other for some time until you established the first one. Pros: You can be focused, it can give you an excellent positioning, you can earn more. Cons: the other business may not survive for such a long time without your attention.

The third option is more creative, in this scenario, you can try to combine both businesses in such a way that they enhance or compliment each other.
For example, in Jennifer’s case, one business is a consultancy, and the other business is a Etsy shop with Ukrainian heritage inspired accessories. Both look different, have a distinct audience and at first glance are not connected. So how to combine them?

The most typical ways are; by the approach, by the audience/product/service similarity, by a cause. I would choose a cause in this case. And would collaborate with some charity in Ukraine. For example “60% of the profit from this shop goes to help families who lost their houses due to the Russian invasion. You can buy these accessories or help to the organisation directly here is the contact/site/email”. And when you give this much to charity you just need to increase your prices a bit so that your business is still profitable.

What does it do? It positions you as a person who cares about your heritage and a cause. It makes your business recognisable. You help someone. It doesn’t disturb your consultancy but can even attract people to it. So in this scenario, brands can coexist and help each other to grow!

Let’s build your brand together. Book your discovery call!

Q&A.“Is my business a brand already?”

I have heard the question many times. Some were insisting that they are a brand, some were doubting it, some feel that something important is missing but couldn’t explain what.

So what is missing if you didn’t put a foundation of the brand but already have a logo and the site?

These are three most common issues that I witnessed recently.

“You don’t need a site; my site never worked, I could start without it”- one marketer recommends to students. Well, her site looks like a disaster, no wonder it doesn’t work. But as she invested in it, she believes she does have a website. But she doesn’t have it, as it doesn’t work as a business tool.

It’s your choice if you want to learn from such marketers. Good marketers know that site is a great business tool and it can help you a lot. All you need to have is the site that made for your clients, and that represent your brand in a best possible way.

If you thought: “I have no idea if my business is a brand already”, get this checklist now!

“You can have a $5 logo from Fiverr, it’s not that important,” said another fake marketing guru. Well, a logo is not a picture, and neither it’s your brand. A logo is an essential part of brand Identity. Like a wheel in the car, but if you just purchased one wheel, you don’t have a car yet. Same with a logo, if you bought a logo you don’t have a brand yet. If you bought a second-hand wheel for $5 for your car….you are probably in trouble, better use UBER.

“I registered the name for my business, now I’m a brand.”- The widespread idea. And it’s also partially correct as your trademark often will be called brand on paper.

However let’s remember what brand is and why logo, site or even trademark is not a brand yet.

“A brand is an image in customer’s mind, created by a customer based on the experience of product/service, data from various information channels and the feedback of other users/customers.”

To create an image in customers’ minds, you need much more than a logo, a site, or a trademark. You need to build a relationship with customers based on the values that you share. Your mission and philosophy need to resonate with your people, your tone of the voice have to convey all of it to your tribe.

P.S. Why don’t I say that “brand is you” like many others say? Because it’s way bigger. Though it will quite probably start with you it has its own virtual life, it can befriend you prospects and attract people to your tribe on autopilot, but only in case, it was built right.

Would you like to have a discovery call with me, so I can help you to build your brand? Book your time here!
(Important note. I’m always serious about my work so there are many questions there. But if you don’t know the answer you can just write “I don’t know”)

The secret of successful online business is in confidence!

One important thing you need to know: Confidence starts within!

Yes, you have heard me right, it can’t be given to you by anyone else, only you can gift it to yourself.

Then, why it seems some of us born with it and the others are struggling to get even a glimpse of it?

We all were born in different families, lives, and circumstances. Those people and situations shaped us without us even know about it. How often do you repeat your Mom’s words or keep hearing an annoying voice of a terrible teacher? Let’s say, all of us have own skeletons in the cupboard. The only difference between confident and not confident people is honesty.

Admit that you have “limiting beliefs” and issues, and maybe need help. We all have fears, and once we conquer the old fears a new layer rise and we need to work on that new fears again. Life is a constant work on ourselves. We can make it better, if we work on our limiting beliefs, to free ourselves from the moulds and cliches worn on us by the society.

Can we even be confident, when we are living for others, fulfilling other’s dreams, and keeping other people’s thoughts in our heads? I don’t think so.

So, confidence starts from within. You start knowing yourself, your purpose and passion, removing thoughts that do not belong to you, then “Poof”, you get your confidence back. But before it happens you will need to face your inner dragons. “How many dragons are you talking about?”-You may ask. Well, no matter how many, all are yours 🙂

The secret of successful online business is in confidence!

The real path to authentic brand lies within. If you are a coach or an expert and you deliver your services in-person and popularise yourself with video, you can’t lie. People will see you; you can’t hide, they will see if you are confident if you believe in yourself if you can lead them.

So, the job worth the time spent on it. Once you start moving towards liberation, you will find that you can communicate and convey your thoughts with ease. Everything else will come with practice.

P.S. The mini-course Audit+Strategy will help you eliminate mistakes and build content strategically with a brand and Ideal Client in mind!

How self-presentation can enhance your confidence, brand and business are they really connected?

Today we talk about self-presentation and its importance in your business and branding.

Imagine you meet someone at a trade show and they say:
“Pleased to meet you, what do you do for a living?”

And when you give your title, what would it be? Does it give them an idea what you are doing and how it can help them?

The truth is — clients are everywhere. An accidental meeting may bring you a customer or a new friend who knows someone who needs your services right now. That’s why it’s so important to create a self-explanatory title and support it with a short crisp description.

Because when they say next, “Really, how exciting!”

How self-presentation can enhance your confidence, brand and business are they really connected?

You know what to answer. You would have a clear short description that supports your title and gives people a fair idea about your business and what you can offer.

In the book “Telling Your Brand Story” Robert Marsh says:

“When we think about brands, we use the same parts of the brain that we use when we think about our friends and loved ones. We even subconsciously attribute human traits and beliefs to brands. And, we expect brands to act as humans would in our interactions with them. Believe it or not, many consumers actually want a closer relationship with the brands they like. With these brands at least, consumers want to communicate more often.”

Do you have your title and a short description that can help you to build relationships with your prospects?