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How to set up a consistent and appealing brand that appeals to a large audience

How to set up a consistent and appealing brand that appeals to a large audience

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To reach a wider audience, first you need to conquer the small. When you begin your business, you had to do a prep work. I wrote about it on the topic "How to Stand Out in a Crowded Market". If you check your ideas with free resources and start…
Is your target audience going to ignore your brand?

Is your target audience going to ignore your brand?

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Imagine that you spend thousand of dollars for designers, copywriters, and website developers. And you believe that you built your brand. You got a deluxe logo, bright colours that your designer recommended, fancy copy from a super expensive…

What is Brand + Photo School?

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The Brand + Photo School is just like Hogwarts for your brand but real! By the time I started my first online business in 2009 (it was a blog which also sold design books from Amazon), I already had a lot of experience in branding and advertising…