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How to set up a consistent and appealing brand that appeals to a large audience

To reach a wider audience, first you need to conquer the small. When you begin your business, you had to do a prep work. I wrote about it on the topic “How to Stand Out in a Crowded Market“. If you check your ideas with free resources and start selling, you probably have a business that works well by now.

Well” means three things:

  • People know what solution do you provide
  • They know how your solution is beneficial to them and how it transforms their lives
  • And they often buy.

That also means:

  • You know who is your Ideal Client
  • What are their Needs, Pain points, Dreams, Desires
  • You also have a step by step process to solve the problems they have

If all the points are in the place, let’s move towards a larger audience.

How to set up a consistent and appealing brand that appeals to a large audience

There are two ways to look at it:

Marketers will propose you to sell your products via ads. It’s a great option that can bring you money quickly. However, once another player who sells a better product appears in the market, you may find that people are going to buy from new players, not from you. The decisions to focus on product quality against the brand needs and vision affected many brands. Kodak chose to focus on film, while they were pioneers of digital cameras. Nokia shifted to smartphones quite too late and not very successfully. We all know what happened to them.

However, you may focus on your brand, create mission and vision and start building and authority around it.

Ex: Steve Jobs built Apple around his vision.

  • First, become an authority in your niche.
  • Second, increase awareness of your brand.
    If you want to know how to build a brand, you may like to join Brand + Photo School.

Brand awareness allows your prospects to see your leadership quality and accept them. Once they believe in you, they will want to learn from you or work with you.

Here is a little trick: Brand awareness comes from three aspects; authority, consistency and clarity. In other words, you have clarity on what you do and where you lead your tribe. Next, you create an authority around it. Then you spread awareness consistently.
To start, choose one media that suits your talent. If you like to create videos — choose Youtube, Facebook, Vimeo, if you like to write — choose Twitter, Medium and Facebook, etc. Post one or two entry every week to your preferred media. Write guest posts. Participate relevant groups on LinkedIn and Facebook and help people out. Build your authority with help to your clients — share their results, testimonials and stories.

Along with this, you can start adding advertising. Facebook ads allow you to be in your customer’s timeline all the time so think about what you would like to share.

And one more moment: You need to engage with your clients. It doesn’t matter if you have 10K followers on Instagram or Twitter or in your group. If you do not engage with them, you will be alien to them. Connect with your audience individually, write your emails as if they are messages to your best friends. Genuinely care about them so that they can feel it.

All these methods will help you to build a brand that turns your buyers into brand ambassadors. If done right your clients will advertise you and as William Bernbach said: “Word of mouth is the best medium of all.”

Is your target audience going to ignore your brand?

Imagine that you spend thousand of dollars for designers, copywriters, and website developers. And you believe that you built your brand. You got a deluxe logo, bright colours that your designer recommended, fancy copy from a super expensive writer. But after having all this… You hear crickets. Sounds familiar?

I know that many marketers use this picture to prove that you do not need a good designer or suitable website. But if you hear crickets there could only be two reasons:

One, there are some crickets around…

Second, you didn’t do the pre-work. A brand is often called a promise. It means you are willing to give something to your customers. A transformation that will make their life easier and better. To find out who is your target audience and what do they need, you need to do a lot of research. And if the word research scares you, here is a quick lifehack:

Find some big and successful brands who also work with your target audience. When we say a brand is an image in customer’s mind, it’s not entirely correct. A brand is one of the images in customer’s mind. Your clients’ reality is formed by many brands, by TV, by the Internet, by family and colleagues, and by thousands of other things. So check out brands that your customer already uses.

I hear what you say. How do I know what do they use? Follow the lead!

Is your target audience going to ignore your brand?

Let me give you an example.

Your target audience watches Disney, uses iPhone, drinks Starbucks, wears Levi’s. These brands already pre-formated your prospects’ minds. Replace these brands with those which are relevant to your tribe (your people maybe fans of Andy Warhol or Japanese sci-fi), that you suppose to know.

But even if you take this basic list, that I gave you, and go to the Disney Youtube channel you will find that they are featuring “Girl Power”, “Success”, “Heroes” and “Smart is New Sexy” concepts. They do it because it works. Check what works for other big brands, you will find “storytelling”, “being close to a customer”, “relevance”, “cause”, check more.

Now, find what transformation your client needs, wrap it in one of this successful concepts and deliver it in such a way that your customer wants it. To do it, you will need to learn how to become a Creative Director in your business. Check Brand + Photo School if you are ready.

In conclusion, your brand is not a logo or website. It’s a promise to deliver a transformation that your client desire dearly. Give your customers a solution and confident leadership, and they will never ignore your brand.

What is Brand + Photo School?

The Brand + Photo School is just like Hogwarts for your brand but real!
By the time I started my first online business in 2009 (it was a blog which also sold design books from Amazon), I already had a lot of experience in branding and advertising for offline businesses. I tried many techniques and methods, some of them worked, and some didn’t. With this new knowledge, I’ve created many posts, training, courses and resources that can help you to build, support or promote your brand without spending your entire budget on trial and error with no result.

It’s for you if

  • You are a newbie, and you need to know where to start your brand, how to make your communication consistent and more valuable for your target audience, the school is good starting point for you.
  • You are already running a business but want to build a brand that stands out in oversaturated market; the school is good for you too.

My 9 steps Branding System, will help you to move towards your dream business step by step. And if you’re stuck on the way, there is a dedicated group where you can ask your questions, get feedback and support.

Brand + Photo School has been created to help you to build your brand on your own and turn you into the creative director of your business. So that any time you want to expand your business, hire the right copywriter or a designer you know what to do, and you are in control.

Until the end of the next week, the membership is available just for $9 per month for the all time of your membership, if you use the coupon “YES”. After that, it will back to it’s regular $14 and will grow. 

What is brand?

And it’s not a question IF you are going to build a brand, it’s a question WHEN!

How is it different from other similar Schools?

It’s not a program. It’s the place where you learn how to build your brand and the School grows along with your needs and requests.

In my 17+ years in Branding and advertising, I’ve created and supported large brands and medium businesses. My average cost for such projects start at $8K

I’m on a mission to make the world a better place. I chose to use my experience to help entrepreneurs around the world so that they can create successful brands confidently without a need to break the bank.

Why borrowing my brain and transform your business into a brand is a good idea?

My name is Eve Voyevoda. As Branding & Visual Communication Specialist, I help women entrepreneurs create brands and connect with their clients on a deeper level through powerful visuals and brand strategy so that they can confidently grow a thriving business.

I’ve been in the advertising & branding industry for over 17 years. I have worked with small and large billion dollars businesses like PwC, Radisson Blu, JSL, etc. I know that every bit of branding from an idea, strategy, customer psychology, to tiny design elements builds a brand image in a client’s mind.

Psychology and Yoga always give me a lot of inspiration and peace.
I believe that an exceptional coffee is a necessary element of a good conversation. I prefer espresso without sugar and a little bit of sea salt.
Sometimes I write and talk like Yoda (Jedi Master). Maybe because I’m wise or it’s just that English is not my first language. Deal with it you must 😉

Here are few programs that are featured in Brand + Photo School

  • Insta300
    Instagram training which is the exact method I used to triple my income from Shutterstock sales. You may get around 300 or more decent followers within 7-14 days and get the account that represents your brand in a best possible way. (Level beginner)
  • 9 Steps Branding Method that I use to create brands for my VIP clients.
    Right now every step has something to start with. Initially, school materials will evolve around these nine steps, and every step will get more training and guides.
  • Google Slides Course
    Create your first interactive presentation via Google Slides. Step by step easy to digest course with video lessons and editable templates for the brochures and templates that you can create in this free software.
  • Photo 101 Guide
    A guide that helps you to understand how to make your photography better or how to hire a better photographer. You will find out how good photos can sell for you without any words
  • Photo Guide
    This guide will allow you to get the right type of pictures from any photo shoot you do for your biz. Pose with design in mind and achieve more.
  • Various Checklists that will help you to achieve results faster and more efficiently.
  • Fonts Pairing Guide that helps you to choose fonts for your business.
  • ‘Simple to edit’ design templates that you can use for all Social Media Platforms. Both Free & Premium templates available.
  • Resources and much more…
  • Also, you can request content, and I will create a training or answer your question directly.
  • Every month I will be adding at a minimum one new training + one template + one Q&A session in the group.
  • You can use downloadable editable PDF Workbooks, Worksheets and Checklists.

Why it priced so low?

It’s by design.
This is for Action takers, not for freebie hunters. I want you to take action and actually build your brand, it’s a long process, and I want you be able to do it. This price is a ticket for those who want to build their brand effectively and are ready to act and implement even when they don’t have huge budgets. However, it’s also a ticket to many other paid programs and materials that will be available only for the members of the School.

Would you like to become a Student of the Brand + Photo School? I would love to assist you in building successful brand that stand out in the market and bring you customers that eger to work with you.