Posts

You need to become your brand

You need to become your brand

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Listen the audio from the class. Your brand becomes a lifestyle for your workers Did you ever meet unhealthy fitness instructor or a financial adviser with massive debts? To be a brand, you must become your brand. That has nothing…

Your customers know what your brand all about and your brand takes place in their minds

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Listen the audio from the class. So today we reach the brand definition, finally. When people ask what is a brand, I describe it like this: The brand is the image in the customer's mind created by a customer, based on the experience…
How your brand different than competitor's brands in the same niche?

How your brand different than competitor's brands in the same niche?

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Listen the audio from the class. Is your business already a brand? Is it look and feel different than competitor's brands in the same niche? When customers want to purchase a product in your niche, they often start from research. When…

Does Your Brand really know its customers?

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Listen the audio from the class. Does Your Brand know its customers? The brand building as well the business structure is a constantly evolving process. That means you need to monitor your customer's likes and needs and make necessary…

When to start your business branding

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Listen the audio from the class. People often compare marketing and branding, discussing what is better and why. And I have to tell you -- branding is a part of marketing. Sometimes you will need marketing more and the other time you…