The story of my rebranding

The story of my rebranding

Dear Friends,

I want to share the news I’m really excited about. Since the inception of, something at the back of my mind didn’t let me have a peaceful sleep. While I was aware that good visual communication starts with a good brand, it somehow didn’t come through clearly on my site — neither the idea nor the name. The content of the site is based on my 17+ years of experience in advertising so it works for any industry.

So, I took a bold decision and now you can throw stones at me. The site now has a new name, new branding and new “me” on the cover. I hope it excites you as much as me.

The new name is The logo symbol is based upon the Celtic solar symbol. It not only reminds of a ‘plus’, but it is also my old logo from my initials in the Ukrainian language. The colours are blue and golden yellow.

brand plus photo

The content of the site is categorised across four areas. The main theme is dedicated to brand and branding. How to build it and how to promote it through different communication channels.

The three other directions also follow the principle theme of a brand. A photography section will include ideas tips and tricks. And a special section for food photography and food styling.

The social media segment explains about applying your branding and new photography skills to attract more customers.

The final theme is about promotion (how to promote your business or blog using design, advertising and marketing)

While the focus of the site has shifted towards entrepreneurs across industries, I will still share a lot of live examples from and for the food industry. As the company where I work, owns a restaurant, we have our food photography studio, and a branding agency dedicated to the food industry. So I have plenty of tales to share.

Hope you will like these changes as much as I do. I would love to hear from you. Please, Comment Below 🙂

Kindest regards,

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