Your brand makes you stand out in an overcrowded market. Your confidence makes you trustworthy. How these two are related?
Do you know the difference between the unbranded grocery store and the Walmart?
The grocery store is just another shop on your street, even when the owner will open another two shops, they will be just shops. The clients will buy from them when they need to purchase something quickly without attention to some specific quality or entertainment.
On the other hand, branded shops like Walmart scale their business by opening more shops.
And anytime we have such a shop nearby we would occasionally say “they opened another Walmart nearby” we do not call it “shop nearby”. Consumers often buy much more from such shops because of the assortment and better experience.
Until the time you build your brand you are a grocery shop — the next product in the market. No one expects anything much, and no one cares about the average product. If they find a better product, they will buy from the other seller. Why so? Because the loyalty and trust is not formed yet. But once you start building relationships, people know you they are most likely will buy from you.
Here is the moment when the confidence comes into play.
To build the trust, you need to be confident. You need to know what you stand for and what you are not going to tolerate. You need to know what do you offer and how your clients benefit from it. You need to know who you are, why you do it, and convey your ideas via the prism of your “why”, rather than with technicalities of “what you do” messages.
Want to make a successful online brand? Focus on confidence first!