Last week I did a little research on freebies, even created some for some super talented coaches. And here are a few thoughts which came to my mind.
Freebie represents your brand more than anything. It’s usually the most downloaded piece of content. If you have an online business and especially info business, you shouldn’t underestimate the power of a freebie. And if you are already thinking how to create or re-design your old giveaway material, check these tips.
How to name the page where you locate your free products?
Many people ask about it. They don’t want to use the word free not to underestimate their services, but they still need to have some free stuff to build their mailing list. Here’s the thing to know. People love gifts; they are free, fun and somehow useful, and they give pleasant emotions. The word “gift” is a great substitute for the word “freebie.”
Make it personal.
Most of the people love the personalised stuff. They put their pics on the mugs and t-shirts, they like to see their name in e-mailers, etc. Who doesn’t? So when you create a name for your page with gifts (sometimes it’s your landing page, but it’s not necessary), think about minimal personalisation. Call it “Your Gifts” or “Gifts for you” or similar. It sounds simple but does make a big difference.
For most of the people, “consistency” is a rule which they don’t know how to follow. So let’s have a quick look at how “consistency” works for your brand. When your free content is following colours, fonts, and the tone of the voice of your brand, it prepares people to a particular experience. Let say you have a sophisticated brand for successful ladies entrepreneurs, the words “ladies” and “successful” would predict our freebie look and feel. When they buy your program, or read your blog they know what to expect and that make them feel safe and happy. Consistency shares the confidence and as a result the trust.
So remember, a freebie is not just a random piece of content to add subscribers. It’s your manager, your PR agency, your visiting card. So make it look and feel like your brand and let it be magnetic and result-driven stuff. Your future buyers will eventually say thank you for this.