How to give correct brief to the photographer

How to give correct brief to the photographer

In creative work such as photography, design, and advertising, 60-70% of the good result depends on a good brief. If a client knows how to give a good brief and what exactly he wants – wonderful. The ability to assign a task and give references to a photographer and further to give the ability to create – priceless. So, here are a few ideas about giving the right brief and get awesome photographs for your brand.

To achieve the photography which works, you need to create a perfect brief. Tell about your brand in detail, the mood you want to create, describe brand personality and values. What is the purpose of this photoshoot? Where are you going to use these pictures? Is it online media, print or outdoor? When you are giving the brief to photographers, please be sure that they understand it.

What you need to focus on, while creating a brief?

  1. Brand personality has a lot of advantages in communication. Once you have defined the brand personality, then it determines the language, rhythm, humor, design, image treatment etc. Describe this through a brand personality to a photographer.
  2. It’s important to be consistent across all communication channels. And, to be consistent for a long period of time is, even more, important. It refers to sharing the same values in the same language for a long period of time. If you already photographed something for your brand, share the samples with your photographer. And, try to follow the similar style.
  3. Show respect to your customer. When you are hiring professionals to make great-looking images, you in a way show respect to your buyer. Choose a photographer who delivers a result. It’s better to wait for an able specialist rather than rushing and ending up wasting money for pictures which can’t sell.
  4. Be different – in a highly competitive market, you need to stand out. Good brand photography will advertise better than anything else. You will use it in an advertisement, social media packaging etc. Analyze the market first before hiring a photographer. Otherwise, customers mistakenly may associate your photographs with some other brand.

Give freedom to the photographer
When you brief your photographer, have a brainstorming session with him on ideas, execution, and discussing references. Be certain that both of you understand each other. Then give the photographer a freedom to create. If you want to get really good photos, videos or design, freedom of creation is crucial.


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Hope now you will get better photographs from professional photographers you hire. If you like to know more about how branding and photography can help your business, join the tribe and get all good information before it appears in social media.



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  1. […] Here’re some ideas on how to brief your photographer. […]

  2. […] March 1, 2016/0 Comments/in Business, Food Photography /by EveThere are many restaurants and businesses in the food industry which advertise themselves without food pictures. So, do you need food photography? Well, let me tell you, there is no clear answer to it. Some huge five-star restaurants use only very intelligent design in their communication, some use a lot of food photography and are also very successful. Personally, I believe good photography is very important for any food related business. Will it be only food photography, mood shots or people pictures is a secondary question?Photography translates the experience which other customers already had with the similar products. We can show people enjoying pizza, or happy woman brewing coffee in the morning. These pictures will arise a series of associations in the customer’s minds and they probably will like to taste the same emotions. So next time they notice your product on the shelf, they’ll buy it. Sometimes restaurants overdo with food photographs in communication and it starts playing against them. To fix the issue, they need to share other photographs from the life of the brand and put attention to emotions in the pictures. Some other eateries post pictures from their security cameras and believe that it’s ok (it’s not a joke, I saw their Facebook account). Well, I wouldn’t recommend sharing such poor quality pictures with your buyers under any circumstances.Let’s dig deeper. Why do the businesses need photography at all? They need to share the information which customer didn’t experience yet. Let’s say you want to have something delicious for dinner. You go to the site that lists all restaurants in your area. And then you buy from the eatery, which has a better rating, decent comments and more attractive pictures. You may not even realise it, but customers start eating with their eyes. And so, the choice depends a lot on the delicious looking images.But why those big five-star places do not use food photographs? Let me tell you, their budgets are just a way bigger and they can afford to advertise on such a scale that they do not need anything else. Often people do not go there to eat, they go there to prove their status. They are buying something prestigious to share that information casually later. They do not Instagram the food from these restaurants, it’s acceptable there.But if your budget is just ok, and you want to feed people with delicious food, then your food business needs food photography. It will sell your food better than any words. You also need to tell the story of your business on social media to show its authenticity. Click the process, team, packaging and design, happy customers, and whatever illustrates the concept of your enterprise.And as photography is such a wonderful medium, which works miracles for millions of businesses on a daily basis, why not use it too? Hire a good photographer, let him provide you with the best visuals ever. And here is the trick, brief photographer and then just let him work. If you do not interfere with the artistic process, any creative person will give you the best options possible.Here’re some ideas on how to brief your photographer.Cheers […]

  3. […] need to learn basic photography, at least, to make good pictures for the social media. Or to know how to brief the photographer and achieve the best results during a professional photo […]

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