Coaches are often underestimating the power of branding. Don’t take me wrong, not all coaches. The most successful ones know the importance of the brand and often talk about it. They also know that brand is evolving around customer’s experience and they plan it strategically.
But if you type coach in Google search, you will find that there are 95,90,00,000 results in 1.14 seconds. A Coach doesn’t need a formal training (common belief). So as demand for coaches raises thousands of newbies joining the industry. To stand out in such an oversaturated market, you need a brand.
Products are coming and going. If you will look at any industry anything that was popular in 1980 is no longer trendy. Every industry evolves, the world is changing rapidly.
But if you look at a history of the brands you may find that many of them which were popular in the 1980’s are still on the horse.
So how to develop a strong brand for a coaching business?
A brand is an image in customer’s mind. All your communication, testimonials, product experience influence your prospects. If you manage to build a loyal tribe around your brand values, they are going to promote you better than any paid ads. To achieve it, you need to define what your brand stands for. Be clear about your brand values, promises, and mission.
Deliver what your clients want and desire the most. But always give it via the prism of your brand. So that your customers always have a clear association in their mind: “Brand X → doing X → and stands for X”, and I share those values.
Consider that you build a brand for a next 20-40 years. Branding is an investment in a successful future of your business. Knowing how brand work from inside out is crucial. You will need the knowledge to hire right talents, to deliver the core message to your customers and build a thriving business confidently.
Would you like to build a successful brand? Join Brand + Photo school.
Also, remember that brand doesn’t start with a logo and website. To build an established brand you need to do a lot of pre-work. You will need to research about ideas, target audience, competitors… You will need to clarify your core message, brand positioning and more. I usually use a 9 step system to create brands for my VIP clients, and logo is at step 6 😉
A strong brand for a coaching business means connection and clarity. If people know exactly what you deliver, if they see results from the other customers, if they hear a lot of good things about you, they will care. Build a relationship between your brand and your customers so that eventually you will be able to work on the business, not in business.