The freebie one of the most important pieces of content you will ever have. I heard it many times: “…don’t spend more than an hour on a freebie creation and put your best content forward…” Well, this is a contradicting idea. Best and fast are rarely go together unless you are in sport. So it’s not like the freebie is the confusing thing it’s also often done poorly. You may think I’ll not have money for it why even try. And that the wrong thought indeed!
So what is a freebie?
Freebie is not free! Let me tell you why. The freebie is the content with which your potential client try your skills. It’s a promo session when your prospects decide do they need to move forward with you or not. It’s your chance to convert people who were just passing by your blog or site or group into buyers. So, treat it as if you give an advertising in newspaper or magazine. The freebie must be your most branded content because this is the moment when you introduce it to a client.
But if I will put my best content forward why people buy from me?
The good news. You do not need to solve all problems for your clients in it. Your freebie has to share some thoughts which guide a customer to ‘aha’ moment, or to one solution and in the end you need to invite your prospect to do something. Your freebie is a Call To Action, do not create a freebie without it, ever.
People do not have time but have the desire to get free things. Do you think they read it?
That the biggest problem with freebies, most of the time they are not converting because they are too long and too massive, and people do not want to waste their time on free content. It’s sound almost like a paradox, but it’s true. Once you say: ‘Hey do you have a problem? Let me give you a book it will solve your issue.’ People will be grateful to get it but quite probably will never read it. On the other hand, they may read the same book if they buy it because they spend something on it.
So, your freebie has to be digestible and short so that people can have it in one go.
Your freebie must be practical!
In the book, you can share a lot of theory, with freebie you must be a practical Goddess. Give one working solution so a person can do it and get a result. The result will indicate to your prospects that your materials are worthy enough to buy from you. And they will remember your brand in a positive way.
So five rules of a good freebie are:
- It’s free product with an excellent quality
- It leads your clients to the next step
- It’s digestible, short and crisp
- It’s very practical
- It gives one solution to one problem.
P.S Do not give your main content for free!!!! For example, If you have a barber shop offer the leaflet about haircare, with 5% coupon for the next visit. If you have a Fashion Accessories shop, you can share a brochure on what colours are in fashion and what bijouterie much to those colours. With some special offer for those who buy via this pamphlet.
So I hope it was evident enough that the freebie is first free solution which leads to purchase.
But what if your main course priced above $1500?
Will people buy after they download pdf? That may not work.
So the freebie we created in this post will guide your prospects to the next bigger freebie. Will talk about it in the next post!
Would you like to talk about it? Join my group; it’s free (but women only!!!). 🙂