Today we talk about self-presentation and its importance in your business and branding.
Imagine you meet someone at a trade show and they say:
“Pleased to meet you, what do you do for a living?”
And when you give your title, what would it be? Does it give them an idea what you are doing and how it can help them?
The truth is — clients are everywhere. An accidental meeting may bring you a customer or a new friend who knows someone who needs your services right now. That’s why it’s so important to create a self-explanatory title and support it with a short crisp description.
Because when they say next, “Really, how exciting!”
You know what to answer. You would have a clear short description that supports your title and gives people a fair idea about your business and what you can offer.
In the book “Telling Your Brand Story” Robert Marsh says:
“When we think about brands, we use the same parts of the brain that we use when we think about our friends and loved ones. We even subconsciously attribute human traits and beliefs to brands. And, we expect brands to act as humans would in our interactions with them. Believe it or not, many consumers actually want a closer relationship with the brands they like. With these brands at least, consumers want to communicate more often.”
Do you have your title and a short description that can help you to build relationships with your prospects?