The only difference the bad one can harm your communication. I saw many people who created really bad brand communication for their business. Then they spent a huge amount of money to publish it in newspapers.
I wish I could say it doesn’t work.
But I’ll not lie to you. It works. If you put any advertisement in a newspaper, on the first page, it will be noticed somehow. If you put even the best advertisement, on the last page or elsewhere, it may be lost. The question is if you put a good advertisement on the first page, and you will do it consistently during the month…what will happen?
You may ask, how is these newspaper examples are related to us? Well, it works in the same way in any media. Let’s say you post random images irrelevant to your brand time to time in 10 Facebook groups. Guess how soon people will notice you? Never. What they will notice is your social skills, and then they will like or ignore, your posts, just because they know you. However, if you go with consistent messages and provide clients with rich content (value, visuals, copy) on a regular basis. They will notice you even if you do not talk to anyone. They may like or not like you, but that’s the personal choice after all.
So effective, strategically build brand and brand communication make you noticeable and create the image in customer’s mind. As a result, you get more clients and more money.
Think about it.
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