How to go from branding "It's so tough" to "It's easy, and even fun"

How to go from branding “It’s so tough” to “It’s easy, and even fun”

A brand is the image in customer’s mind, created by a customer based on the experience of product/service, data from various information channels and the feedback of other users/customers. Well-created branding helps you to create this image in customer’s mind.

→ First things first why branding is tough?

Because if you think that brand is a logo, you will end up recolouring a car that doesn’t work. Will a new colour make it work? No. because a brand is a system and you need to know how does it work to build a successful brand. Once you know the system, it’s not tough anymore.

→ Now when we know that branding is a system and it’s relatively easy to apply this system.

Let’s have a look at it. I divide the brand building into nine steps, that help me to be organised and build brands for my clients, step by step, and never miss anything. It takes a customer to a journey from idea to execution.

→ How is it fun?

You may ask when we know what do we do; there is no place to worry, you have a clear plan and ready to follow it. And here is the moment that you realise that create a brand for your own company it’s a creative and exciting process, the journey within that help you not only build your business but also allow you to grow personally and spiritually.

So now you can see how is easy and even fun and not as tough as you thought 🙂

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