When we start our business, we need to know several things that we are going to do, who we are going to sell it and why they need it. This knowledge helps us to build an established business. Surprisingly, the same data helps us to create a successful brand.
I’ve created several topics about target audience already. And think, you already know what are you going to do. So here we will touch the most important client’s pain points, fears, dreams and desires.
If we want to communicate to customers in the right way, not just share the theory, we need to speak in their language about their issues. But even if you know who your ideal client is, how do you find their pain points, fears, dreams and desires? Asking about such things a little bit weird, isn’t it? First of all, if you know your ideal client, or at least target audience, you would be aware where their hangout. Let’s check these places:
Become a member of the group where your potential customers might be. Once you are in, add your keywords or potential pain points in the search field on the top right. That way you will have the list of comments and discussions related to your topic. Collect this information in one file, either by copy pasting it or screenshots. You will work with it later
Books they buy from Amazon.
The books relevant to your theme also have some comments below. Check what people say about solutions. What excited them and what disappointed them. You can use both to improve your business and add some features to your product.
Blogs they read.
Bloggers often touch the themes which are relevant to your product.Check the comments. These comments themselves are a fruitful field for blogging. People often ask for the solution. Keep in mind the way how they ask for it. What types of keywords they choose. What tone of the voice they use and what answers satisfied them.
Quora has thousands of questions relevant to your client’s pains and fears. Check the conversations. The questions as well the answers may work just like magic. You can create hundreds of topics in hours.
Check for groups and lists first. You may find good collections of influencers or leaders who talk about your solutions or problems. Twitter search may also help in this situations.
LinkedIn and Google also have groups, and some of them are super active. You can look for your data there as well.
Famous Youtube channels
The leaders and influencers often have their Youtube channel. Check them out, they have probably spoke about this already. There can be some decent comments in there. Same works with podcasts.
If you have a huge list of followers
Do the survey. People who follow you already have a reason to be with you. Even if they didn’t buy from you, they quite probably like to read what you write or watch your video. Ask them.
And the cherry on the pie.
If you already have clients, (and I always recommend to build the brand only after you have clients) ask them. The real customers already have a reason; they know why they buy your product. More than that, they can recommend you how to improve it.