People love systems, step by step guides, roadmaps, so they ask about it. Consider this is the checklist of the top 5 methods that you will apply to your brand sooner or later 🙂
Successful Branding is always about clarity. Unless you know who your clients are, it’s difficult to reach right ears. Clarity on this comes with research and tonnes of interviews with your potential prospects. Once they tell you what problems they have, you are halfway through. Now you know what they want.
Build your offer based on customers’ desires and add in it what they need to achieve results. Offers that sell theory sells poorly and rarely bring returning customers. Those people who got results will buy again and will invite more customers.
Brand Positioning is powerful. What place does your brand take in a customer’s mind? Do they know what your brand is all about? Do they know why your brand does what it does? Do they know what your brand stands for and where it leads customers?
Positioning answers a few questions: Who does it? Who is the target audience? How it is beneficial and different? And why clients can trust this brand?
So if you follow the lead by now, you already know: to whom you sell, what you sell, and why they buy. It’s time to build an authority. A good product is never enough. Great marketing and branding help clients to make a choice in a crowded market and join your brand tribe. How to achieve it? The valuable content that brings result and a logical addition to the curated content will do it for you. People need to see you as the go-to expert, they need to know that you know your subject and can help them to find the solution. They need to know that you know this subject in depth and ability to help them.
Ok, now what? You have a lot of content, and you post it to your blog, but nobody read. Posting to your blog is not enough. You need to show up via social media. You need to visit offline meetings (depends on your business model). You need to communicate as much as you can. Give interviews, take interviews, take part in public events. Be present on professional networks. There are thousands of ways how you can spread the word and it is different for every business. Find your way to be visible and find some eyeballs for your content.
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