Why Branding and Logo are not the same things?

Why Branding and Logo are not the same things?

,
This is one of the mistakes that I heard more often than anything else. Over 50% of new entrepreneurs believe that once they designed their logo, they automatically become a brand. Are branding and logo not the same? No. The truth is that branding…
The best Christmas adverts of 2016

The best Christmas adverts of 2016

,
Touching, emotional, childish, kind... Every year the biggest brands in the world are experimenting and trying to get deep into customers' hearts to share a little bit of Christmas magic. Here is the collection of the best Christmas TV commercials…
What Visual Brand Elements You need? Logo

What Brand Elements You need? Logo

, ,
Most of the brand experts will tell you that brand is not a logo, and they are right. The logo and the symbol (sometimes, they are also called 'logo group') are vital elements of the brand, but not the brand itself. The Visual Identity of the…