How branding helps you to sell without sleaze?

Selling without the sleaze and pushing is very important for many entrepreneurs. They want to be authentic and make people buy the products out of love. Luckily, it’s what branding does.

How?

  • First, brands start with the customers in mind.
  • Second, brands position themselves effectively.

One of the most widespread issues with online coaches is that they can’t explain what do they do. And if people don’t know what you do, they will not buy. Imagine someone asks: “What do you do?”, And you say: “I’m an Empowerment Coach”, and they ask: “Well, what exactly does it mean?” and you answer: “I empower people”. Frankly, your customer has lost interest, they neither got a clear answer nor will remember it. In such a situation you will need to put a lot of effort to sell. Make a clear offer!

Branded content will position you as a go-to-expert in your niche. It will help prospects to make a decision and believe in your skills. If you sell VIP packages, you will need to talk to people, but they will come prepared with the belief that you have what they want.

Selling without the sleaze and pushing is very important for many entrepreneurs. They want to be authentic and make people buy the products out of love. Luckily, it’s what branding does. How? First, brands start with the customers in mind. Second, brands position themselves effectively. One of the most widespread issues with online coaches is that they can’t explain what do they do. And if people don’t know what you do, they will not buy. Imagine someone asks: "What do you do?", And you say: “I’m an Empowerment Coach”, and they ask: "Well, what exactly does it mean?" and you answer: “I empower people”. Frankly, your customer has lost interest, they neither got a clear answer nor will remember it. In such a situation you will need to put a lot of effort to sell. Make a clear offer! Branded content will position you as a go-to-expert in your niche. It will help prospects to make a decision and believe in your skills. If you sell VIP packages, you will need to talk to people, but they will come prepared with the belief that you have what they want. As brand knows its customers, it's building the products accordingly. The products that sell what customer wants always win. It’s easier to sell what your customer wants than create a demand in the vacuum. To conclude; brands know their customers, they sell them what they want so that they have a clear offer. Also, they get the top position in the market niche. It helps clients to make decisions quickly, and you do not need to convince them, maybe just a little bit. To help you build a successful brand that sells without sleaze I’ve created this mini course and checklist. Right now you can get it for free!

As brand knows its customers, it’s building the products accordingly. The products that sell what customer wants always win. It’s easier to sell what your customer wants than create a demand in the vacuum.

To conclude; brands know their customers, they sell them what they want so that they have a clear offer. Also, they get the top position in the market niche. It helps clients to make decisions quickly, and you do not need to convince them, maybe just a little bit.

To help you build a successful brand that sells without sleaze I’ve created this mini course and checklist. Right now you can get it for free!

What your branded YouTube channel can learn from “Marie TV” by Marie Forleo?

Women entrepreneurs need inspiration. Everyone loves Oprah, but when we ask business ladies which branded Youtube channels they watch, they would often refer to the channels that belong to famous male entrepreneurs. Luckily we have Marie TV created by a very successful and prominent public figure and business woman Marie Forleo. She is a true inspiration for millions of women around the world. So what can we learn from it?

One of the best ways to learn is to look what successful entrepreneurs do and think how it can benefit your business. And then implement it. Sort of stalking, but for good 🙂

The truth is those successful entrepreneurs, who already have big companies, also have a big budget to research and follow the trends. Not because they are smarter than you, but because research made by the big teams with wider abilities. That’s why they show better results at the end of the day.

Last month I studied Marie Forleo’s YouTube channel “Marie TV.”And here are a few observations:

  1. Her videos at the beginning 2011-2013 look like yours and mine (home made not that pro). She was not born as a TV star and made her videos in T-shirts with casual background and no special light. And it’s fine if you have such videos on your YouTube channel, relax, no one expects Oprah from you at the beginning.
  2. She is very consistent and posts regularly. More importantly, she sends her viewers to her blog almost in every video and asks them to
  • Tweet,
  • add a comment to the blog,
  • ask questions

Always add strategic Call to Action! She doesn’t ask them to subscribe usually. She asks them to participate in the discussion or spread the word. Why? Because she builds the connection and the public conversation around her brand!

  1. She was always the play sweet and funny TV host, and frankly, it was always a bit artificial. Like some local TV. If you would see her in interviews, she behaves differently and much more serious just like any business lady would. Now she gets it! Recently she introduced a whole new series. And for all those who say that there is no place for pyjamas on YouTube, here it is! The series called Marie Unplugged, she just shows her normal life, just her, her friends, her partner, no makeup, nothing artificial. I bet she will double her sales and popularity with it 😉 Because now she is authentic like never before, believable, trustworthy and down to the Earth.

I hope this observation will help you to create your own BRANDED YouTube channel where you show the true colours of your brand, your personality and unique gifts. Means you will be you, your biz will be your biz, and your brand will rock :).
Also, notice how she uses her tagline to make her channel memorable!

Remember, there are no limits for creativity 🙂

P.S. If you want to get free templates for Social Media including YouTube Channel art you can join Brand + Photo School and get them in the resource section.

How do you make your brand memorable?

So how do you make your brand memorable? The truth is, your customers do not have time to read long posts, remember every glittery point, illegible fonts and thousands of pictures which you re-post from the other sites. If you want to build your brand and make it memorable, the first rule is to remove all that is not necessary!

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.
~ Jason Hartman

Three visual elements are needed to be consistent:

  • Your colours (not necessary one colour)
  • Your fonts (not necessary one font)
  • Your visual treatment (unique style for your photos and design)

Check my video from the group where I was talking about it 🙂

But let’s go deeper!

I want to talk about the relationship between your brand and your customers, that you’re building in your content. We were talking about your target audience and about whom you have been writing for, recently. But when you just know the demographics and talk to women between 34 to 45, you may also want to address some aspects of their life that the demographics alone are not enough to cover.

Now is the time when we need to talk about your brand values. The goal of this series is to create an understanding of what brand consistency is, why, and how it works for your business. Your brand must have values which are close to your heart, but also reflect the values of your ideal clients. Define what you. It’s not easy, especially if I tell you that you need to reduce all that fun to just three values.

Here is the task. Define your business in three words.

  • What does it?
  • What is it that you can’t?
  • What do your clients value in life and whom you want to?

Your values will attract the right tribe to your brand.

For example, my values are Excellence, Freedom and Creativity.
The excellence is all about the quality I provide – the best possible quality, under the given circumstances. That’s why I often “fight” with my clients for their brand. Freedom is my “why” and my value. But I know the rules, and that gives me an understanding on how to break them. Creativity is defined by what I do in the creative approach to the visual execution, design, photography, to brand personality and brand creation. My values are not only related and define what I do; they also define how do I do it. Obviously, I prefer to work with clients who love quality and respect creative freedom.

In conclusion, you need to define three values which will work for your biz and your customers.

Describe your brand in three words. Now think — what can you do to make customers remember what your brand is. For example, if one of the is “excellence”, what will you do? Surely, your will work in the best way you can, and then customers will say that “they are an excellent company”. Use this word in your communication in such a way that the clients remember it and use it when they spread the word about your brand.

Share your brand words in the comments below!

Build Your brand just for $14 per month! Join Brand + Photo School

6 ways how Social Media Branding can bring clients to your business almost on autopilot.

Social Media is a whole new world. Even in the darkest time when it seems that marketers almost destroyed it with unnecessary ads, it remains a brilliant place to connect with like-minded people around the globe. And here is the key word “connect”. When we first try to apply Social Media Branding as entrepreneurs, we often want to scream about our offers. “Hey, hire me! I’m an opportunity! Use my brains! Use my experience! I can help!”, and for overwhelmed readers, you sound just like the other door to door seller.

They don’t want you, even if you are brilliant. And of course you are brilliant, but what to do next?

Here are six ways to attract your clients on autopilot. You will never need to promote yourself in a sleazy way ever again.

Tell a Story

What do you love to do apart from your business? Do you have some stories from your life that have made you laugh or cry?
Here is an example:
My creative story started when I was four, with a short newspaper note “The art exhibition was very successful, children from all around Ukraine were giving their art projects. The average age of participants was between 6 to 12. Also, the 4-year-old E. Voyevoda took his part in an exhibition.” I was always upset that they called me a boy, but there was no way back. My creative career had been decided then.
Do you think people will immediately buy from me just by hearing this story? No. But they will remember that I’m related to something creative from the early childhood, and as I’m a specialist in branding and visual communication, it works for me.
What story leads clients to your brand?

To work on your Social Media Branding, share some Value, give some tips and ideas

Share some Value

Give some tips and ideas. My personal recommendation is not to share what everyone shares. Look at your experience and before you recommend something try it. This way your content always will be original. We all have experiences that are unique and valuable. When you hear from the biggest names in the industry like Gary Vee or Oprah or Marie Forleo, did you notice what they share? More important, how they share.

The value combined with your unique charm is the best way to a Powerful Personal Brand.
Tweet It!

It’s a valuable advice with a powerful flavour of personal experience. You have something valuable to share that no one else has but you. The real experience that you have makes much more sense than the one you just looked in from the book. Usually, the valuable posts are the main reason why people choose to work with you.

  • First, they know what you do.
  • Second, they see that you are passionate about it.
  • Third, they see that you have a solution for their problem.
    What are your unique powers that can inspire your readers and spice up your posts?

Share Content that Inspires you

Follow influencers and all people who inspire you. This type of content is very powerful if you want to establish your authority fast. When you comment on somebody’s else’s opinion, there are several ways. One, you agree, and you have a few more points to support the topic. Otherwise, you entirely disagree, and you have substantial evidence that your position is correct unlike the one in the topic. The third way, you just share the resource, then add to it or tell why you also use it.
In this situation, you put your name along with big names. If customers like your opinion around the content and the topic they will put you in a similar position in their mind. If you do it consistently, then you gain authority faster than ever.
Who are your favourite public figures?

To work on your Social Media Branding, comment and connect with people

Connect with people by giving genuine comments

This is a crucial skill for Social Media Branding. We do not build numbers here, but a community. If you comment and put attention on what people do, they will answer. Try to know people better, ask questions and give answers. Avoid general automatic looking comments such as “Wow. You’re Rock. Well done. Great…”.

Make such comments that people want to reply. Tweet It!

Consider commenting as another way to provide value. Don’t be shy to start a conversation even if no one answers you today; you’ll build your tribe eventually.
In 2008 I generated massive traffic to my then blog just by commenting on similar blog posts online. So comments are compelling, and while we can’t call them an autopilot technique, they are an investment in your brand success.
What type of comments do you like to receive?

To work on your Social Media Branding, share video testimonials

Share testimonials

Nothing sells better than a realistic feedback. Collect testimonials, ask for video testimonials whenever possible. Share customer’s’ words as it is without editing so that they sound more believable and honest. I asked many people if they believed the testimonials online. And people mostly say “maybe, but not really”. We all can take testimonials from our neighbourhood, you see. But video testimonials and testimonials in Facebook comments are far more powerful. They are public, and people allow you to post them to your channels. It’s difficult to pretend on video, that’s why if you can share a customer’s feedback, make it real. The testimonial may not convert your prospects to buyers but will give them a reason to believe, even if they’re still not convinced to 100%.
Which testimonials do you like to read – the realistic and raw ones or those that are polished to perfection?

Show how your product is created

Instead of saying “Hey, buy my product”, tell the story about its benefits. Make a video on how it was created, show details, describe it in a yummy storytelling way so that people get involved in the process and fall in love with your product. Professional videos about the product creation is always a good way to share with clients what you do. Check out the biggest brands, masters of Social Media Branding, like Dior by Fashion Channel or Louis Vuitton by CNN or Prada handmade collection.

You can share so much through such video, a mood, your brand values such as attention to details, your lifestyle, and more. If you can’t make a video, use Instagram and share your story via beautiful photos. Hands of the Master, smile, final touches. Let your client’s know now how much you respect them and how much you add into it.

You may ask “Where is autopilot?”
Well, here is the huge difference when customers come to you, and you request them to buy. When they’ve already made their decision, they’re just confirming with you; there is no need to convince them or ask. They already know you and want to work with you. And that’s the way how Social Media Branding wins customers’ hearts.

P.S. Want to know the 3 ways how to promote your brand online? Check it out!

How can social media branding benefit your business?

Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online.
In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo.

Branding sets up four key aspects of your biz.

  1. Clients know what you do
  2. They also know how you different from competitors
  3. You know who your customers are
    and
  4. You act as your brand

You can create awareness about those factors on a colossal scale if you want to operate globally. But you can also start from the smaller level in social media without advertisements. Please do not think that if you do not pay for ads, it has to be a free exercise. Can you become your own dentist? Same with branding. Hire a good brand expert who will provide you with strategy, plans and of cause design.

Why brand your company if you are a solopreneur or have a small business?

About a year ago, one of our clients decided to change his site. His reason, however, was specific. He said that he had lost several opportunities to those who provided lesser quality. Also, his prospects were ready to pay more to a couple of competitors who had bigger prices, but provided with the same quality as he does.
We explained to him that the brochure and the site wouldn’t help him to reach the stage where he wants to be. And he needs branding. Here is why.

  1. Clients willing to pay more for better quality. But to do that, they need to know you. They need the testimonials, and they need to trust you. Good branding will take care of it.
  2. It’s much better if a client already heard about you. If you come with credentials, testimonials and everyone talks about you, your potential customers will trust you more.
  3. Can you do this without branding? Branding provides you, and your prospects, with the clarity about what you do, why you do it and how they benefit out of it. It gives you valuable tools to create an image in customer’s mind so they notice you, remember your brand, and decide to work with you. Without this instrument and the system, it will be a longer process with no expectations.

But branding does not need to be heavy. You can start with the social media branding and build the environment for your space fast and efficiently. You may like to increase it later, that up to you. For instance, Social media Kit will make your content branded on a highest possible level without big investments.

How can social media branding benefit your business?

Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online. In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo.

Branding sets up four key aspects of your biz.

  1. Clients know what you do
  2. They also know how you different from competitors
  3. You know who your customers are
  4. You act as your brand

You can create awareness about those factors on a colossal scale if you want to operate globally. But you can also start from the smaller level in social media without advertisements. Please do not think that if you do not pay for ads, it has to be a free exercise. Can you become your own dentist? Same with branding. Hire a good brand expert who will provide you with strategy, plans and of cause design.