Craft your design with Canva.com. Part 1

Craft your design with Canva.com. Part 1

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The design is an essential part of any brand communication. Whether it's social media or offline communication — it has to reflect the style and the class of the company. Being a designer myself, I do not try to teach the non-designers how…
70% of Instagram users are committing these sins while photographing food.

70% of Instagram users are committing these sins while photographing food.

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I'm quite an active Instagram user myself with a few thousands of followers, I observe a lot of photographs every day. What can I say? Some of the pictures are amazing and those accounts have huge followership. But the majority of people just…
How design and photography work for your brand

How design and photography work for your brand

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I've been working in the advertising industry for many years. Once upon a time, I was a designer and it was a tough job. But life changed, and if you need to create a design for your online communication today, you can make pretty good artwork…
Anatomy of the food photography photo shoot

Anatomy of the food photography photo shoot

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Let me ask photographers - How often you receive the call from a potential client and his expectations about photoshoot appear far from real? Something like -- "I need 200 dishes to be shot for my site", "Your charge is $700 for one day? No,…
How to photograph pictures which sell for you?

How to photograph pictures which sell for you?

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It's a valid question, isn't it? It's actually quite easy, all you need is a creative idea, a decent lighting, and an ability to capture the image. Well, I would also add the understanding - why you need this image! Yes, it's important. How…
How to create a better restaurant review blog post with your photography

How to create a better restaurant review blog post with your photography

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There are many food bloggers who like to review restaurants and share their recipes on social media. Sounds good, isn't it? But let's see how it looks. Some media gurus of questionable expertise recommend that you can put just anything online…