Branding helps you advertise effectively. We often divide advertisement on the basis of image building or brand advertising and selling promotions. In fact, a brand impacts both of them but let’s see it in details.
The brand advertisement is meant to build the statement. It creates an Image in the customer’s mind and usually uses compelling photography with a clean persuasive copy. Such ads must regularly be posted as they share an excellent quality. They do not sell any goods; they build a connection between the customer and the product/company/brand. Such campaigns require a big fat budget.
Promotional advertisements, on the other hand, may make money faster as they directly talk about your products. Even if they will not have your logo, colours, messages, they may sell. But if you make your brand elements and design work for it, your customers will start building an association between the product and the brand. It focuses on values of your brand and attracts Your Audience, as it wants to be associated with these values. That way you will spend less money and enhance selling ads with additional value.
You may ask why we need the first type of ads at all? Well, promotional advertisements are not created to impress your customer, they sell. So if you will try to shift customers focus from product to brand, people may not react to it and you will lose the advantage of selling advertisement.
So in both cases, the brand creates a connection between the product and the customer. Without branding recognition and trust features, you may end up spending on advertising much more.
Save money, invest in the brand, be consistent and memorable.
Check all 5 reasons to have a better brand:
No. 1 “Branding helps you create a unique impression and gives you a chance to be memorable.”
No. 2 “The brand is in sharing the values and attracting like-minded people to your products and services.”
No. 3 “Good brand motivates your team and customers”
No. 4 “Branding helps you advertise effectively &creates a connection between the product and the customer.”
No. 5 “Brand adds value to your business”