How to find inspiration for design when you need it?

I want to inspire you with this post. Many years ago, one incredibly talented designer (a lawyer by training) gave me good advice. It was my first job, I had just finished twelve-year training in art and design, but I didn’t have enough practice and confidence yet.

One day, I was feeling frustrated with the project. We had to accomplish an interactive CD. Our boss approved the design and flew to New York for some branding conference. The client didn’t like the idea and we had to create something new on our own. So, Constantine (my super talented colleague, I mentioned before) said, you need to observe all professional designers from these three magazines. Just watch. You can spend hours watching the same magazine if you seek inspiration. And believe me, you will find a solution. And in one or two years, your design will become better, or maybe even better than the ones mentioned by these magazines.

Here are three magazines he suggested. This trio is an immortal classic. The collections of such magazines are cherished and carefully preserved in most of the leading agencies in the world. And with the internet in your pocket, you can be inspired anytime, anywhere.

Lürzer’s Archive

A bit of their history from about page: “Lürzer’s Archive, the important creative resource for advertising professionals worldwide, has offered an established set of inspirational tools since 1984. Lürzer’s Archive magazine; Lürzer’s Archive 200 Best Specials; the Lürzer’s Archive website, plus our wide range of apps.”

Print

Here is how they present themselves: “Founded in 1940, Print seeks to build a dialogue about the design by detailing the intersections of art and culture. Rather than focusing on the how-to of design, the experts who write for Print cover the why—why the world of design looks the way it does, how it has evolved, and why the way it looks matters.”

HOW

They present the magazine this way: “Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand still includes an award-winning design magazine but has grown to encompass a host of products and events including several design competitions, HOW U’s online design courses, design books and more. Whether you work for a design firm, for an in-house creative department or yourself, it’s our mission to serve the business, creativity and technology needs of graphic designers.”

The freedom of the mind and Inspiration are vital elements of the creative process and successful brand. Be blessed 🙂

It is not the mountain we conquer but ourselves. ~Edmund Hillary
Word of mouth is the best medium of all. ~Bill Bernbach
If You can Dream it You can Do it!

How to write a good copy for your Brand

At Eve’s Photo School, I’m teaching you how to create the visual communication for your brand, how to create photographs and how to start appealing conversation with your customers just by using pictures. But, there is another side of it — the copywriting. From the time of Ogilvy, most of the advertising agencies picked up the idea that the good ads have to be created by a duo copywriter plus art director. The visual communication is crucial, but copywriting is equally important for your brand. Hey, you may say, you just told us to click the pics and make a good brand, do I need to write too? Well, let’s be honest, yes. As I’m not a copywriter, I’m not going to teach you how to write, but I know who will.
Three years ago, I was listening for Ramit Sethi on Creative Life and I have followed his ideas since then. This guy is all about a strategy and he gives tons of good ideas for your business. He is a big fan of a long copy and like to send tremendously valuable e-mails to subscribers. Recently, he invited all of us for a four-day Copywriting Bootcamp. And, I’m obviously going to learn something new there. Want to study there too? Here is the link, check it out.

P.S. It’s free 😉
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