How to Name your Business?

How to Name your Business?

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“...Name your business with your name and do whatever you want. Change your niche, forget about marketing rules, etc….” I heard this recommendation so many times that I almost believe in it. But even if this idea works 15% of the time,…
Good branding costs no more than the bad one.

Good branding costs no more than the bad one

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The only difference the bad one can harm your communication. I saw many people who created really bad brand communication for their business. Then they spent a huge amount of money to publish it in newspapers. I wish I could say it doesn’t…