3 reasons why an explicitly build brand brings clients to your business on autopilot

Perfectly build brand brings clients to your business on autopilot and here is why.

The reason 1. People love brands because they are supposed to be consistent with their quality and they also keep their promises.

So they know what to expect and feel safe when they buy from them. That often drives loyalty and long-term relationships.
“Making promises and keeping them is a great way to build a brand.” ~ Seth Godin

The reason 2. Once clients fall in love with your brand, they start recommending it to their circles, friends, and family.

That initiates the domino effect that gets your brand known, and people love to work with known brands that consistently brings value to their friends. At any moment, the word of the mouth marketing is what client attraction is about.
“Word of mouth is the best medium of all”. ~William Bernbach

The reason 3. The clients are proud to be a part of the friendly community of people who share the same values or same love of similar products.

If your product and services are designed to be great, and you always run an extra mile for your clients. It’s “hell yes”, for most of them. People love the quality and ready to pay for it because they problems are now solved, and they do not need to worry.
“Design is not just what it looks like and feels like. Design is how it works”. ~Steve Jobs

If your brand becomes a name for the solution, it’s in its glory. Examples: Xerox, Coke for soda and Uber for a taxi. You do not need to advertise it as such after this. People do this for you, and you get more customers in geometric progression, day after day after day.

When you build your brand the fear is not an option!

The fear factor is one of the most powerful things that stops entrepreneurs at the start.
What if they don’t like me?
What if I’m not good enough?
What if nobody buys?

There are millions of questions in peoples’ heads that stop them from taking action.

Have you ever noticed how people sabotage their own projects? Guess what; it’s fear. Hidden or the one that a person acknowledges, but no matter how we name it – it’s fear.

As it’s the most common thing that we humans have to deal with, here are three points that you need to know to overcome it.

Truth number one:

The mind is a sculptor of your life. Whatever you think, it translates into a reality. When we are building brands, our minds is the first place to clean up. You may develop compelling marketing messages or pay for an expensive coach, but if your mind translates the fear, it will not work.

So the tip number one:
“Act as if you have it”. Start acting as if you do not have your fear. Tell people about your business, be proud of it, feel good about every bit of your business activity.

The truth number two:

It’s your choice. Whether you like it or not you choose your reality. You decide to either have the fear and follow it or do the opposite. You opt to hide or be visible. No one can decide it for you. And guess what, if you choose to build a successful brand you will do it.

The tip number two: Choose to live the life that you want and believe that it is possible.

The truth number three:

Beliefs! It’s not only in your mind, but it’s also your feelings and subconscious. If you choose with an empty heart, assuming that it will never happen anyway, you will somehow stop yourself. And this is the hardest part. When you start, your mind is overpowered with the limiting beliefs of the past. Those thoughts and feeling project the results that you have right now. That means you will need to work hard on sheer enthusiasm without visible results for quite some time. Before you, mind habits will change.

Tip number three: Make a list of limiting beliefs and rewrite them with positive beliefs. Repeat the positive new thoughts whenever you can.

So let’s conclude the factors that will help you to overcome your fears and build a successful authentic brand. When you do not have fear, you are unstoppable. Clean up your worries. Act as if you already are a successful brand. Choose to be happy and invincible, terminate limiting beliefs and work on them regularly. The real authentic brands reflect the inner self of the owner, no one can hide it, so if you choose to build a powerful brand, it’s time for a change.

3 ways how to promote your product brand online

Today I want to talk about physical products and how you can promote them online. How you can build up authority around your business and create awareness of what you do and why you are the best expert to buy from.

The truth is that there are many companies and people online who are trying to sell the same things as you. If there is no competition, there is no market. So in a way, it’s good. But people are busy; they don’t have time to check ten pages of Google or search for your product without reason.

The first way to promote your product brand online is to create a reason for your customers to buy it.

How you go about it? You can create a cause. Show that you help someone by selling it. The cause must be such that you can happily promote it online and be known for it. Make something special and explain in details why this product is unique. If you sell some particular local jewellery or tribal art, you need to find at least ten reasons why people can feel when they bought something special not just any product.

The second way to promote your product brand online is to build up an authority around your product.

The simplest way to create an authority is to teach something relevant to your product. If you sell jewellery, make mini videos that help people to learn how to do such things. Recommend the best suppliers, show reviews from podiums when something similar to your product was promoted. Find historical facts that you can talk about. Recommend books that are the best in your industry.

The third way to promote your product brand online is visual storytelling.

The best platform you can use for it is Instagram. Grab every visual piece of content you have.

  • Your product in a shop.
  • Your product in the process of creation.
  • The instruments that help to create such products.
  • Happy customers.
  • Traditional ways to do your product.
  • Accessories that match to your product (this will allow you to collaborate with other Instagrammers who make that accessory).

For example, you sell bags, then contact scarf makers. If you sell jewellery, then contact wedding designers, etc. Quote, some inspiration relevant to your product. And add the link to your shop to the bio. And remember Instagram is not about hashtags, it’s about communication.

Can you write funny, happy, inspiring posts to attract your ideal client?

If you are an extrovert, you will write these posts with ease because you have a habit of doing it on a daily basis. If you are a professional copywriter, you will write such posts with ease too, because it’s your job, no strings attached. However, if you are more of an introvert and you do not have a habit in manipulation, and you try to achieve everything on your own, then writing an emotional post can be a bit weird process for you.

So, first of all, I want to tell you — it’s tough to write a good funny post. That’s why there are not that many good comedians. It’s not easy to write a post which arises some emotions like happiness, comfort. It’s tough to write a post which motivates and inspires people. But it’s easy to write a sad post, which calls for compassion, that calls for anger or sadness or judgment. That’s the reason why you get all this crap in the news all the time.

If you want to inspire people, think about something which inspired you. Little things which actually make you feel better and move you to do something great with it. Can you connect it to your business?

If you want to make people happy, think about simple things which make you happy, but let them not be personal at all. Because if you always write about your family, it may not connect with other people, (unless you write for family people only). But if you write about somebody else’s family it may work for a bigger audience. What happens to your friend, neighbour, colleague, stranger in the supermarket? Once again can you connect it to your business?

When you describe some amusing story which happens to you or your friends, read it out to several people, do they laugh? If they didn’t maybe, it’s too precise and not very clear. And even if it’s funny and all are laughing, can you connect it to your business?

The conclusion is simple — whatever story you write to promote your brand use the all previous maths and emotion but make it relevant to your business. Your goal is to sell, not just to entertain people with the novel. Focus on your ultimate aim of what you want to achieve and create the posts and texts which will make you reach that purpose.

How to Transform your business communication into a brand communication.

Branding makes your business more efficient.

Firstly, it saves your time and nerves because you do not need to explain to your designer or photographer what do you want all the time. You just show them your brand book and they need to follow it.

Secondly, it makes all your communication look in sync, more professional, noticeable and recognisable. So you save money by stop paying for random advertising messages.

How to Transform your business communication into a brand communication.

  • Define your audience. Who are you going to talk about your product?
  • Imagine you’re in a bar. Tell them what you do for a living.
  • Think about the impression you want to create.
  • Help your audience to solve their problems, inspire them to be friendly
  • Do not just give them information, ask questions
  • Be yourself – don’t pretend, they will find out anyway
  • Don’t be shy or too aggressive, give it a time
  • Do not force the action, let it go naturally

The more you involve your client into the conversation, the more they know you, the more chances they will buy from you. After all, they already know you.

The power of the imperfect brand!

In an imperfect world, can your brand be perfect?

Richard Branson once said “Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”

What I see online is every second brand using same calligraphy free fonts, pinkish, peach and golden colours and even sites of such “experts” are looking as if they belong to the same girl.

Well, I know you love it.
All these golden plates, mysterious and unreadable fonts that imitate handwriting. I get it, — no rules. Frankly, I got it after I saw one webinar from such “expert”, she shows her stockings and told everyone that she is a brand. And I tried to remember when in last 17+ years of working in advertising and branding industry I showed socks to clients, and I couldn’t remember such moments. That moment I felt extremely outdated. Yes, my hair was green when I was eighteen, and I was probably only one woman with green hair in my country, so on streets, people asked if I’m feeling well. What I want to say is branding is not always trendy. Branding communicates on a very different, deeper level than seasonal changes.

Once upon a time in advertising festival in Europe, I heard the thought that the company need to grow its customer. You sell the soap and clothes to the parents, having in mind their children who will be your customers in ten years, and that you can plan your business based on it. I guess it was very rational thought for 2003. Nowadays however we stop thinking ahead, we are overwhelmed in the here and now, and we need a solution which saves us now.

Here is the solution build a brand wisely. Make it “perfectly imperfect”. It doesn’t mean — try to do it yourself because “perfectly imperfect” by professionals and “perfectly imperfect” by an untrained person without experience are two different things. But think about your quality which your business inherited from you. You will be surprised how your imperfection can attract buyers who associate with the same or are just tired from perfection. Such approach offers a client to relax, tells them “I’m just like you” without saying it. Your little story, your character, your funny habits and a little bit weird beliefs can be transformed to a closer, deeper and more confident connection between you and your client.

P.S. Make a list of your imperfections, strange habits, and old stories. Choose those which can be relevant to your business and can add character to your brand. Use the results in your stories, visuals and ads.

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