What is Brand + Photo School?

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The Brand + Photo School is just like Hogwarts for your brand but real! By the time I started my first online business in 2009 (it was a blog which also sold design books from Amazon), I already had a lot of experience in branding and advertising…
How to get known in your industry when you are a solopreneur or just a small business?

How to get known in your industry when you are a coach or a small online business?

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The corporate world and the entrepreneurial world are very different. While one is suppressing individuals to make them a valuable part of a well-maintained machine, the world of solopreneurs is more about self-development and growth. Women…
How to go from branding "It's so tough" to "It's easy, and even fun"

How to go from branding "It's so tough" to "It's easy, and even fun"

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A brand is the image in customer’s mind, created by a customer based on the experience of product/service, data from various information channels and the feedback of other users/customers. Well-created branding helps you to create this image…
3 whales of online branding

3 whales of online branding

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Creating your brand online is a different exercise than if you do it offline. That's why people who have a successful business offline often stack when they start online branding at the first time. So, how is it different? → The first whale…
How do you make your brand memorable?

How do you make your brand memorable?

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So how do you make your brand memorable? The truth is, your customers do not have time to read long posts, remember every glittery point, illegible fonts and thousands of pictures which you re-post from the other sites. If you want to build…
6 ways how Social Media Branding can bring clients to your business almost on autopilot.

6 ways how Social Media Branding can bring clients to your business almost on autopilot.

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Social Media is a whole new world. Even in the darkest time when it seems that marketers almost destroyed it with unnecessary ads, it remains a brilliant place to connect with like-minded people around the globe. And here is the key word "connect". When…