6 ways how Social Media Branding can bring clients to your business almost on autopilot.

Social Media is a whole new world. Even in the darkest time when it seems that marketers almost destroyed it with unnecessary ads, it remains a brilliant place to connect with like-minded people around the globe. And here is the key word “connect”. When we first try to apply Social Media Branding as entrepreneurs, we often want to scream about our offers. “Hey, hire me! I’m an opportunity! Use my brains! Use my experience! I can help!”, and for overwhelmed readers, you sound just like the other door to door seller.

They don’t want you, even if you are brilliant. And of course you are brilliant, but what to do next?

Here are six ways to attract your clients on autopilot. You will never need to promote yourself in a sleazy way ever again.

Tell a Story

What do you love to do apart from your business? Do you have some stories from your life that have made you laugh or cry?
Here is an example:
My creative story started when I was four, with a short newspaper note “The art exhibition was very successful, children from all around Ukraine were giving their art projects. The average age of participants was between 6 to 12. Also, the 4-year-old E. Voyevoda took his part in an exhibition.” I was always upset that they called me a boy, but there was no way back. My creative career had been decided then.
Do you think people will immediately buy from me just by hearing this story? No. But they will remember that I’m related to something creative from the early childhood, and as I’m a specialist in branding and visual communication, it works for me.
What story leads clients to your brand?

To work on your Social Media Branding, share some Value, give some tips and ideas

Share some Value

Give some tips and ideas. My personal recommendation is not to share what everyone shares. Look at your experience and before you recommend something try it. This way your content always will be original. We all have experiences that are unique and valuable. When you hear from the biggest names in the industry like Gary Vee or Oprah or Marie Forleo, did you notice what they share? More important, how they share.

The value combined with your unique charm is the best way to a Powerful Personal Brand.
Tweet It!

It’s a valuable advice with a powerful flavour of personal experience. You have something valuable to share that no one else has but you. The real experience that you have makes much more sense than the one you just looked in from the book. Usually, the valuable posts are the main reason why people choose to work with you.

  • First, they know what you do.
  • Second, they see that you are passionate about it.
  • Third, they see that you have a solution for their problem.
    What are your unique powers that can inspire your readers and spice up your posts?

Share Content that Inspires you

Follow influencers and all people who inspire you. This type of content is very powerful if you want to establish your authority fast. When you comment on somebody’s else’s opinion, there are several ways. One, you agree, and you have a few more points to support the topic. Otherwise, you entirely disagree, and you have substantial evidence that your position is correct unlike the one in the topic. The third way, you just share the resource, then add to it or tell why you also use it.
In this situation, you put your name along with big names. If customers like your opinion around the content and the topic they will put you in a similar position in their mind. If you do it consistently, then you gain authority faster than ever.
Who are your favourite public figures?

To work on your Social Media Branding, comment and connect with people

Connect with people by giving genuine comments

This is a crucial skill for Social Media Branding. We do not build numbers here, but a community. If you comment and put attention on what people do, they will answer. Try to know people better, ask questions and give answers. Avoid general automatic looking comments such as “Wow. You’re Rock. Well done. Great…”.

Make such comments that people want to reply. Tweet It!

Consider commenting as another way to provide value. Don’t be shy to start a conversation even if no one answers you today; you’ll build your tribe eventually.
In 2008 I generated massive traffic to my then blog just by commenting on similar blog posts online. So comments are compelling, and while we can’t call them an autopilot technique, they are an investment in your brand success.
What type of comments do you like to receive?

To work on your Social Media Branding, share video testimonials

Share testimonials

Nothing sells better than a realistic feedback. Collect testimonials, ask for video testimonials whenever possible. Share customer’s’ words as it is without editing so that they sound more believable and honest. I asked many people if they believed the testimonials online. And people mostly say “maybe, but not really”. We all can take testimonials from our neighbourhood, you see. But video testimonials and testimonials in Facebook comments are far more powerful. They are public, and people allow you to post them to your channels. It’s difficult to pretend on video, that’s why if you can share a customer’s feedback, make it real. The testimonial may not convert your prospects to buyers but will give them a reason to believe, even if they’re still not convinced to 100%.
Which testimonials do you like to read – the realistic and raw ones or those that are polished to perfection?

Show how your product is created

Instead of saying “Hey, buy my product”, tell the story about its benefits. Make a video on how it was created, show details, describe it in a yummy storytelling way so that people get involved in the process and fall in love with your product. Professional videos about the product creation is always a good way to share with clients what you do. Check out the biggest brands, masters of Social Media Branding, like Dior by Fashion Channel or Louis Vuitton by CNN or Prada handmade collection.

You can share so much through such video, a mood, your brand values such as attention to details, your lifestyle, and more. If you can’t make a video, use Instagram and share your story via beautiful photos. Hands of the Master, smile, final touches. Let your client’s know now how much you respect them and how much you add into it.

You may ask “Where is autopilot?”
Well, here is the huge difference when customers come to you, and you request them to buy. When they’ve already made their decision, they’re just confirming with you; there is no need to convince them or ask. They already know you and want to work with you. And that’s the way how Social Media Branding wins customers’ hearts.

P.S. Want to know the 3 ways how to promote your brand online? Check it out!

3 reasons why an explicitly build brand brings clients to your business on autopilot

Perfectly build brand brings clients to your business on autopilot and here is why.

The reason 1. People love brands because they are supposed to be consistent with their quality and they also keep their promises.

So they know what to expect and feel safe when they buy from them. That often drives loyalty and long-term relationships.
“Making promises and keeping them is a great way to build a brand.” ~ Seth Godin

The reason 2. Once clients fall in love with your brand, they start recommending it to their circles, friends, and family.

That initiates the domino effect that gets your brand known, and people love to work with known brands that consistently brings value to their friends. At any moment, the word of the mouth marketing is what client attraction is about.
“Word of mouth is the best medium of all”. ~William Bernbach

The reason 3. The clients are proud to be a part of the friendly community of people who share the same values or same love of similar products.

If your product and services are designed to be great, and you always run an extra mile for your clients. It’s “hell yes”, for most of them. People love the quality and ready to pay for it because they problems are now solved, and they do not need to worry.
“Design is not just what it looks like and feels like. Design is how it works”. ~Steve Jobs

If your brand becomes a name for the solution, it’s in its glory. Examples: Xerox, Coke for soda and Uber for a taxi. You do not need to advertise it as such after this. People do this for you, and you get more customers in geometric progression, day after day after day.

When you build your brand the fear is not an option!

The fear factor is one of the most powerful things that stops entrepreneurs at the start.
What if they don’t like me?
What if I’m not good enough?
What if nobody buys?

There are millions of questions in peoples’ heads that stop them from taking action.

Have you ever noticed how people sabotage their own projects? Guess what; it’s fear. Hidden or the one that a person acknowledges, but no matter how we name it – it’s fear.

As it’s the most common thing that we humans have to deal with, here are three points that you need to know to overcome it.

Truth number one:

The mind is a sculptor of your life. Whatever you think, it translates into a reality. When we are building brands, our minds is the first place to clean up. You may develop compelling marketing messages or pay for an expensive coach, but if your mind translates the fear, it will not work.

So the tip number one:
“Act as if you have it”. Start acting as if you do not have your fear. Tell people about your business, be proud of it, feel good about every bit of your business activity.

The truth number two:

It’s your choice. Whether you like it or not you choose your reality. You decide to either have the fear and follow it or do the opposite. You opt to hide or be visible. No one can decide it for you. And guess what, if you choose to build a successful brand you will do it.

The tip number two: Choose to live the life that you want and believe that it is possible.

The truth number three:

Beliefs! It’s not only in your mind, but it’s also your feelings and subconscious. If you choose with an empty heart, assuming that it will never happen anyway, you will somehow stop yourself. And this is the hardest part. When you start, your mind is overpowered with the limiting beliefs of the past. Those thoughts and feeling project the results that you have right now. That means you will need to work hard on sheer enthusiasm without visible results for quite some time. Before you, mind habits will change.

Tip number three: Make a list of limiting beliefs and rewrite them with positive beliefs. Repeat the positive new thoughts whenever you can.

So let’s conclude the factors that will help you to overcome your fears and build a successful authentic brand. When you do not have fear, you are unstoppable. Clean up your worries. Act as if you already are a successful brand. Choose to be happy and invincible, terminate limiting beliefs and work on them regularly. The real authentic brands reflect the inner self of the owner, no one can hide it, so if you choose to build a powerful brand, it’s time for a change.

3 ways how to promote your product brand online

Today I want to talk about physical products and how you can promote them online. How you can build up authority around your business and create awareness of what you do and why you are the best expert to buy from.

The truth is that there are many companies and people online who are trying to sell the same things as you. If there is no competition, there is no market. So in a way, it’s good. But people are busy; they don’t have time to check ten pages of Google or search for your product without reason.

The first way to promote your product brand online is to create a reason for your customers to buy it.

How you go about it? You can create a cause. Show that you help someone by selling it. The cause must be such that you can happily promote it online and be known for it. Make something special and explain in details why this product is unique. If you sell some particular local jewellery or tribal art, you need to find at least ten reasons why people can feel when they bought something special not just any product.

The second way to promote your product brand online is to build up an authority around your product.

The simplest way to create an authority is to teach something relevant to your product. If you sell jewellery, make mini videos that help people to learn how to do such things. Recommend the best suppliers, show reviews from podiums when something similar to your product was promoted. Find historical facts that you can talk about. Recommend books that are the best in your industry.

The third way to promote your product brand online is visual storytelling.

The best platform you can use for it is Instagram. Grab every visual piece of content you have.

  • Your product in a shop.
  • Your product in the process of creation.
  • The instruments that help to create such products.
  • Happy customers.
  • Traditional ways to do your product.
  • Accessories that match to your product (this will allow you to collaborate with other Instagrammers who make that accessory).

For example, you sell bags, then contact scarf makers. If you sell jewellery, then contact wedding designers, etc. Quote, some inspiration relevant to your product. And add the link to your shop to the bio. And remember Instagram is not about hashtags, it’s about communication.

Can you write funny, happy, inspiring posts to attract your ideal client?

If you are an extrovert, you will write these posts with ease because you have a habit of doing it on a daily basis. If you are a professional copywriter, you will write such posts with ease too, because it’s your job, no strings attached. However, if you are more of an introvert and you do not have a habit in manipulation, and you try to achieve everything on your own, then writing an emotional post can be a bit weird process for you.

So, first of all, I want to tell you — it’s tough to write a good funny post. That’s why there are not that many good comedians. It’s not easy to write a post which arises some emotions like happiness, comfort. It’s tough to write a post which motivates and inspires people. But it’s easy to write a sad post, which calls for compassion, that calls for anger or sadness or judgment. That’s the reason why you get all this crap in the news all the time.

If you want to inspire people, think about something which inspired you. Little things which actually make you feel better and move you to do something great with it. Can you connect it to your business?

If you want to make people happy, think about simple things which make you happy, but let them not be personal at all. Because if you always write about your family, it may not connect with other people, (unless you write for family people only). But if you write about somebody else’s family it may work for a bigger audience. What happens to your friend, neighbour, colleague, stranger in the supermarket? Once again can you connect it to your business?

When you describe some amusing story which happens to you or your friends, read it out to several people, do they laugh? If they didn’t maybe, it’s too precise and not very clear. And even if it’s funny and all are laughing, can you connect it to your business?

The conclusion is simple — whatever story you write to promote your brand use the all previous maths and emotion but make it relevant to your business. Your goal is to sell, not just to entertain people with the novel. Focus on your ultimate aim of what you want to achieve and create the posts and texts which will make you reach that purpose.

How to Transform your business communication into a brand communication.

Branding makes your business more efficient.

Firstly, it saves your time and nerves because you do not need to explain to your designer or photographer what do you want all the time. You just show them your brand book and they need to follow it.

Secondly, it makes all your communication look in sync, more professional, noticeable and recognisable. So you save money by stop paying for random advertising messages.

How to Transform your business communication into a brand communication.

  • Define your audience. Who are you going to talk about your product?
  • Imagine you’re in a bar. Tell them what you do for a living.
  • Think about the impression you want to create.
  • Help your audience to solve their problems, inspire them to be friendly
  • Do not just give them information, ask questions
  • Be yourself – don’t pretend, they will find out anyway
  • Don’t be shy or too aggressive, give it a time
  • Do not force the action, let it go naturally

The more you involve your client into the conversation, the more they know you, the more chances they will buy from you. After all, they already know you.