The secret of successful online business is in confidence!

One important thing you need to know: Confidence starts within!

Yes, you have heard me right, it can’t be given to you by anyone else, only you can gift it to yourself.

Then, why it seems some of us born with it and the others are struggling to get even a glimpse of it?

We all were born in different families, lives, and circumstances. Those people and situations shaped us without us even know about it. How often do you repeat your Mom’s words or keep hearing an annoying voice of a terrible teacher? Let’s say, all of us have own skeletons in the cupboard. The only difference between confident and not confident people is honesty.

Admit that you have “limiting beliefs” and issues, and maybe need help. We all have fears, and once we conquer the old fears a new layer rise and we need to work on that new fears again. Life is a constant work on ourselves. We can make it better, if we work on our limiting beliefs, to free ourselves from the moulds and cliches worn on us by the society.

Can we even be confident, when we are living for others, fulfilling other’s dreams, and keeping other people’s thoughts in our heads? I don’t think so.

So, confidence starts from within. You start knowing yourself, your purpose and passion, removing thoughts that do not belong to you, then “Poof”, you get your confidence back. But before it happens you will need to face your inner dragons. “How many dragons are you talking about?”-You may ask. Well, no matter how many, all are yours 🙂

The secret of successful online business is in confidence!

The real path to authentic brand lies within. If you are a coach or an expert and you deliver your services in-person and popularise yourself with video, you can’t lie. People will see you; you can’t hide, they will see if you are confident if you believe in yourself if you can lead them.

So, the job worth the time spent on it. Once you start moving towards liberation, you will find that you can communicate and convey your thoughts with ease. Everything else will come with practice.

P.S. The mini-course Audit+Strategy will help you eliminate mistakes and build content strategically with a brand and Ideal Client in mind!

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Five ways how to convert your ideas into visual form?

As I position myself as a specialist in visual communication, I was often asked, how to convert your ideas into visual form? The first and foremost, ask yourself questions and do research.

Here are five ways that you can use for it:

  1. Ask yourself a question about what your customer will feel and think about your page or site or design? Describe it in details, think what triggered those thoughts, Images, colours, design, style?
  2. Play in association game. Write 20-50 associations that can be related to your project. Eliminate all unnecessary and shortlist ten or even five. Look for these words in Google image search and on Pinterest to find an inspiration
  3. Choose the colour scheme. Many sites can help you to choose the colour scheme based on photos. I like this one for inspiration 
  4. Try to look on your project from the fashion perspective. What style will you choose for your project, Retro, Vintage, Modern, Couture, Ethno?
  5. If your project would be an art, who will be the artist of this masterpiece? Yes, knowing art is important as it increases your horizons and helps you to understand visual communication better. This resource may help you to find inspiration! 

Five ways how to convert your ideas into visual form?These steps will equip you with colours, style and references. Once you picture the idea in your mind, execute it using one of your favourite graphics editor. I have to admit that you may need directions; to become the Creative Director of your own business, you need to learn. Check Brand + Photo School and create your unique branded design with ease even if you never did it before.

Find Inspiration and Ideas in this video.

It shares how the art cycles were attracted different people and build traces in their minds. How to use art styles to get the eyeballs of the relevant audience. Nerd Alert 😉

Five steps of getting a brand out there in an already saturated market.

People love systems, step by step guides, roadmaps, so they ask about it. Consider this is the checklist of the top 5 methods that you will apply to your brand sooner or later 🙂

Clarity

Successful Branding is always about clarity. Unless you know who your clients are, it’s difficult to reach right ears. Clarity on this comes with research and tonnes of interviews with your potential prospects. Once they tell you what problems they have, you are halfway through. Now you know what they want.

Offer

Build your offer based on customers’ desires and add in it what they need to achieve results. Offers that sell theory sells poorly and rarely bring returning customers. Those people who got results will buy again and will invite more customers.

Five steps of getting a brand out there in an already saturated market.,

Positioning

Brand Positioning is powerful. What place does your brand take in a customer’s mind? Do they know what your brand is all about? Do they know why your brand does what it does? Do they know what your brand stands for and where it leads customers?
Positioning answers a few questions: Who does it? Who is the target audience? How it is beneficial and different? And why clients can trust this brand?

Authority

So if you follow the lead by now, you already know: to whom you sell, what you sell, and why they buy. It’s time to build an authority. A good product is never enough. Great marketing and branding help clients to make a choice in a crowded market and join your brand tribe. How to achieve it? The valuable content that brings result and a logical addition to the curated content will do it for you. People need to see you as the go-to expert, they need to know that you know your subject and can help them to find the solution. They need to know that you know this subject in depth and ability to help them.

Awareness

Ok, now what? You have a lot of content, and you post it to your blog, but nobody read. Posting to your blog is not enough. You need to show up via social media. You need to visit offline meetings (depends on your business model). You need to communicate as much as you can. Give interviews, take interviews, take part in public events. Be present on professional networks. There are thousands of ways how you can spread the word and it is different for every business. Find your way to be visible and find some eyeballs for your content.

P.S. We all know that valuable content needs an excellent wrapping. Join brand + Photo School and become the Creative Director of your business.

How to set up a consistent and appealing brand that appeals to a large audience

To reach a wider audience, first you need to conquer the small. When you begin your business, you had to do a prep work. I wrote about it on the topic “How to Stand Out in a Crowded Market“. If you check your ideas with free resources and start selling, you probably have a business that works well by now.

Well” means three things:

  • People know what solution do you provide
  • They know how your solution is beneficial to them and how it transforms their lives
  • And they often buy.

That also means:

  • You know who is your Ideal Client
  • What are their Needs, Pain points, Dreams, Desires
  • You also have a step by step process to solve the problems they have

If all the points are in the place, let’s move towards a larger audience.

How to set up a consistent and appealing brand that appeals to a large audience

There are two ways to look at it:

Marketers will propose you to sell your products via ads. It’s a great option that can bring you money quickly. However, once another player who sells a better product appears in the market, you may find that people are going to buy from new players, not from you. The decisions to focus on product quality against the brand needs and vision affected many brands. Kodak chose to focus on film, while they were pioneers of digital cameras. Nokia shifted to smartphones quite too late and not very successfully. We all know what happened to them.

However, you may focus on your brand, create mission and vision and start building and authority around it.

Ex: Steve Jobs built Apple around his vision.

  • First, become an authority in your niche.
  • Second, increase awareness of your brand.
    If you want to know how to build a brand, you may like to join Brand + Photo School.

Brand awareness allows your prospects to see your leadership quality and accept them. Once they believe in you, they will want to learn from you or work with you.

Here is a little trick: Brand awareness comes from three aspects; authority, consistency and clarity. In other words, you have clarity on what you do and where you lead your tribe. Next, you create an authority around it. Then you spread awareness consistently.
To start, choose one media that suits your talent. If you like to create videos — choose Youtube, Facebook, Vimeo, if you like to write — choose Twitter, Medium and Facebook, etc. Post one or two entry every week to your preferred media. Write guest posts. Participate relevant groups on LinkedIn and Facebook and help people out. Build your authority with help to your clients — share their results, testimonials and stories.

Along with this, you can start adding advertising. Facebook ads allow you to be in your customer’s timeline all the time so think about what you would like to share.

And one more moment: You need to engage with your clients. It doesn’t matter if you have 10K followers on Instagram or Twitter or in your group. If you do not engage with them, you will be alien to them. Connect with your audience individually, write your emails as if they are messages to your best friends. Genuinely care about them so that they can feel it.

All these methods will help you to build a brand that turns your buyers into brand ambassadors. If done right your clients will advertise you and as William Bernbach said: “Word of mouth is the best medium of all.”

How to Develop a strong brand for a coaching business?

Coaches are often underestimating the power of branding. Don’t take me wrong, not all coaches. The most successful ones know the importance of the brand and often talk about it. They also know that brand is evolving around customer’s experience and they plan it strategically.

But if you type coach in Google search, you will find that there are 95,90,00,000 results in 1.14 seconds. A Coach doesn’t need a formal training (common belief). So as demand for coaches raises thousands of newbies joining the industry. To stand out in such an oversaturated market, you need a brand.

Products are coming and going. If you will look at any industry anything that was popular in 1980 is no longer trendy. Every industry evolves, the world is changing rapidly.

Don't be outdated business

But if you look at a history of the brands you may find that many of them which were popular in the 1980’s are still on the horse.

So how to develop a strong brand for a coaching business?

A brand is an image in customer’s mind. All your communication, testimonials, product experience influence your prospects. If you manage to build a loyal tribe around your brand values, they are going to promote you better than any paid ads. To achieve it, you need to define what your brand stands for. Be clear about your brand values, promises, and mission.

Deliver what your clients want and desire the most. But always give it via the prism of your brand. So that your customers always have a clear association in their mind: “Brand X → doing X → and stands for X”, and I share those values.

Consider that you build a brand for a next 20-40 years. Branding is an investment in a successful future of your business. Knowing how brand work from inside out is crucial. You will need the knowledge to hire right talents, to deliver the core message to your customers and build a thriving business confidently.

Would you like to build a successful brand? Join Brand + Photo school.

Also, remember that brand doesn’t start with a logo and website. To build an established brand you need to do a lot of pre-work. You will need to research about ideas, target audience, competitors… You will need to clarify your core message, brand positioning and more. I usually use a 9 step system to create brands for my VIP clients, and logo is at step 6 😉

In conclusion

A strong brand for a coaching business means connection and clarity. If people know exactly what you deliver, if they see results from the other customers, if they hear a lot of good things about you, they will care. Build a relationship between your brand and your customers so that eventually you will be able to work on the business, not in business.

Is your target audience going to ignore your brand?

Imagine that you spend thousand of dollars for designers, copywriters, and website developers. And you believe that you built your brand. You got a deluxe logo, bright colours that your designer recommended, fancy copy from a super expensive writer. But after having all this… You hear crickets. Sounds familiar?

I know that many marketers use this picture to prove that you do not need a good designer or suitable website. But if you hear crickets there could only be two reasons:

One, there are some crickets around…

Second, you didn’t do the pre-work. A brand is often called a promise. It means you are willing to give something to your customers. A transformation that will make their life easier and better. To find out who is your target audience and what do they need, you need to do a lot of research. And if the word research scares you, here is a quick lifehack:

Find some big and successful brands who also work with your target audience. When we say a brand is an image in customer’s mind, it’s not entirely correct. A brand is one of the images in customer’s mind. Your clients’ reality is formed by many brands, by TV, by the Internet, by family and colleagues, and by thousands of other things. So check out brands that your customer already uses.

I hear what you say. How do I know what do they use? Follow the lead!

Is your target audience going to ignore your brand?

Let me give you an example.

Your target audience watches Disney, uses iPhone, drinks Starbucks, wears Levi’s. These brands already pre-formated your prospects’ minds. Replace these brands with those which are relevant to your tribe (your people maybe fans of Andy Warhol or Japanese sci-fi), that you suppose to know.

But even if you take this basic list, that I gave you, and go to the Disney Youtube channel you will find that they are featuring “Girl Power”, “Success”, “Heroes” and “Smart is New Sexy” concepts. They do it because it works. Check what works for other big brands, you will find “storytelling”, “being close to a customer”, “relevance”, “cause”, check more.

Now, find what transformation your client needs, wrap it in one of this successful concepts and deliver it in such a way that your customer wants it. To do it, you will need to learn how to become a Creative Director in your business. Check Brand + Photo School if you are ready.

In conclusion, your brand is not a logo or website. It’s a promise to deliver a transformation that your client desire dearly. Give your customers a solution and confident leadership, and they will never ignore your brand.