Is your target audience going to ignore your brand?

Imagine that you spend thousand of dollars for designers, copywriters, and website developers. And you believe that you built your brand. You got a deluxe logo, bright colours that your designer recommended, fancy copy from a super expensive writer. But after having all this… You hear crickets. Sounds familiar?

I know that many marketers use this picture to prove that you do not need a good designer or suitable website. But if you hear crickets there could only be two reasons:

One, there are some crickets around…

Second, you didn’t do the pre-work. A brand is often called a promise. It means you are willing to give something to your customers. A transformation that will make their life easier and better. To find out who is your target audience and what do they need, you need to do a lot of research. And if the word research scares you, here is a quick lifehack:

Find some big and successful brands who also work with your target audience. When we say a brand is an image in customer’s mind, it’s not entirely correct. A brand is one of the images in customer’s mind. Your clients’ reality is formed by many brands, by TV, by the Internet, by family and colleagues, and by thousands of other things. So check out brands that your customer already uses.

I hear what you say. How do I know what do they use? Follow the lead!

Is your target audience going to ignore your brand?

Let me give you an example.

Your target audience watches Disney, uses iPhone, drinks Starbucks, wears Levi’s. These brands already pre-formated your prospects’ minds. Replace these brands with those which are relevant to your tribe (your people maybe fans of Andy Warhol or Japanese sci-fi), that you suppose to know.

But even if you take this basic list, that I gave you, and go to the Disney Youtube channel you will find that they are featuring “Girl Power”, “Success”, “Heroes” and “Smart is New Sexy” concepts. They do it because it works. Check what works for other big brands, you will find “storytelling”, “being close to a customer”, “relevance”, “cause”, check more.

Now, find what transformation your client needs, wrap it in one of this successful concepts and deliver it in such a way that your customer wants it. To do it, you will need to learn how to become a Creative Director in your business. Check Brand + Photo School if you are ready.

In conclusion, your brand is not a logo or website. It’s a promise to deliver a transformation that your client desire dearly. Give your customers a solution and confident leadership, and they will never ignore your brand.

What is Brand + Photo School?

The Brand + Photo School is just like Hogwarts for your brand but real!
By the time I started my first online business in 2009 (it was a blog which also sold design books from Amazon), I already had a lot of experience in branding and advertising for offline businesses. I tried many techniques and methods, some of them worked, and some didn’t. With this new knowledge, I’ve created many posts, training, courses and resources that can help you to build, support or promote your brand without spending your entire budget on trial and error with no result.

It’s for you if

  • You are a newbie, and you need to know where to start your brand, how to make your communication consistent and more valuable for your target audience, the school is good starting point for you.
  • You are already running a business but want to build a brand that stands out in oversaturated market; the school is good for you too.

My 9 steps Branding System, will help you to move towards your dream business step by step. And if you’re stuck on the way, there is a dedicated group where you can ask your questions, get feedback and support.

Brand + Photo School has been created to help you to build your brand on your own and turn you into the creative director of your business. So that any time you want to expand your business, hire the right copywriter or a designer you know what to do, and you are in control.

Until the end of the next week, the membership is available just for $9 per month for the all time of your membership, if you use the coupon “YES”. After that, it will back to it’s regular $14 and will grow. 

What is brand?

And it’s not a question IF you are going to build a brand, it’s a question WHEN!

How is it different from other similar Schools?

It’s not a program. It’s the place where you learn how to build your brand and the School grows along with your needs and requests.

In my 17+ years in Branding and advertising, I’ve created and supported large brands and medium businesses. My average cost for such projects start at $8K

I’m on a mission to make the world a better place. I chose to use my experience to help entrepreneurs around the world so that they can create successful brands confidently without a need to break the bank.

Why borrowing my brain and transform your business into a brand is a good idea?

My name is Eve Voyevoda. As Branding & Visual Communication Specialist, I help women entrepreneurs create brands and connect with their clients on a deeper level through powerful visuals and brand strategy so that they can confidently grow a thriving business.

I’ve been in the advertising & branding industry for over 17 years. I have worked with small and large billion dollars businesses like PwC, Radisson Blu, JSL, etc. I know that every bit of branding from an idea, strategy, customer psychology, to tiny design elements builds a brand image in a client’s mind.

Psychology and Yoga always give me a lot of inspiration and peace.
I believe that an exceptional coffee is a necessary element of a good conversation. I prefer espresso without sugar and a little bit of sea salt.
Sometimes I write and talk like Yoda (Jedi Master). Maybe because I’m wise or it’s just that English is not my first language. Deal with it you must 😉

Here are few programs that are featured in Brand + Photo School

  • Insta300
    Instagram training which is the exact method I used to triple my income from Shutterstock sales. You may get around 300 or more decent followers within 7-14 days and get the account that represents your brand in a best possible way. (Level beginner)
  • 9 Steps Branding Method that I use to create brands for my VIP clients.
    Right now every step has something to start with. Initially, school materials will evolve around these nine steps, and every step will get more training and guides.
  • Google Slides Course
    Create your first interactive presentation via Google Slides. Step by step easy to digest course with video lessons and editable templates for the brochures and templates that you can create in this free software.
  • Photo 101 Guide
    A guide that helps you to understand how to make your photography better or how to hire a better photographer. You will find out how good photos can sell for you without any words
  • Photo Guide
    This guide will allow you to get the right type of pictures from any photo shoot you do for your biz. Pose with design in mind and achieve more.
  • Various Checklists that will help you to achieve results faster and more efficiently.
  • Fonts Pairing Guide that helps you to choose fonts for your business.
  • ‘Simple to edit’ design templates that you can use for all Social Media Platforms. Both Free & Premium templates available.
  • Resources and much more…
  • Also, you can request content, and I will create a training or answer your question directly.
  • Every month I will be adding at a minimum one new training + one template + one Q&A session in the group.
  • You can use downloadable editable PDF Workbooks, Worksheets and Checklists.

Why it priced so low?

It’s by design.
This is for Action takers, not for freebie hunters. I want you to take action and actually build your brand, it’s a long process, and I want you be able to do it. This price is a ticket for those who want to build their brand effectively and are ready to act and implement even when they don’t have huge budgets. However, it’s also a ticket to many other paid programs and materials that will be available only for the members of the School.

Would you like to become a Student of the Brand + Photo School? I would love to assist you in building successful brand that stand out in the market and bring you customers that eger to work with you.

How to get known in your industry when you are a coach or a small online business?

The corporate world and the entrepreneurial world are very different. While one is suppressing individuals to make them a valuable part of a well-maintained machine, the world of solopreneurs is more about self-development and growth.

Women often leave the corporate career in search of a purpose and their lost individuality. No wonder, when they hear about branding, they think it’s not for them, as it’s a part of their corporate past. Well, let’s find out, if branding is meant to be a part of only huge companies, or it can help a woman entrepreneur on the way to find herself?

First of all, let’s once again check the definition of a brand.

A brand is an image in the customer’s mind, created by a customer based on the experience of product/service, data from various information channels and the feedback of other users/customers

Being formed in customers’ minds, brands need to build a relationship with clients to sell more and to create new customers almost on autopilot.

Is that something different than that what every entrepreneur wants?
No.
Does that mean that branding for corporates and solopreneur will be the same?
No.

There’s a difference. While corporates just need to increase their audience and they use branding techniques almost blindly, solopreneurs and coaches are in the different boat. They want to find their passion, do what they love, find the purpose and make something that makes sense. Also, just like big corporates, they also want to make money, but their reasons are often different and more personal. Unlike big businesses, a solopreneur has a lot of emotional involvement in business. It’s a human to human business. And apart from the responsibility they always think…

  • What if I am not able to make it?
  • What if I am not able to make enough money to do what I love long enough?
  • I don’t want to back to a corporate world, please, I don’t want it….

For those who start getting the first glimpse of freedom, ability to be with family, and be an owner of their time, those thoughts are a nightmare.

Surprisingly, branding can help you to move any business to a new level. But will solopreneurs allow well known valid methods to shape their business?

Let’s briefly see, why a coach a small business or a solopreneur need to start their branding?

1. Clarity.

What is this business for, what it does and who the customers? It also involves some research about the market before it’s operational. Competitors, trends, the size of the market.
I know you may repeat some things that you’ve heard “There is no competition” (These aren’t the Droids you’re looking for). But competition is the sign of demand. And it’s an important factor to research.

2. Authority.

Since you know what you are doing and who the buyers are, you also know what the other propositions in the market available. You need to build an authority and positioning. In other words become a recognised expert in your industry. Talk about your values and what your brand stands for. Find content from the respected sources that prove your point. It’s easy to say but where and how to start?

Check this video.

3. Consistency.

Here’s when branding elements come into the picture and help people remember your brand and recognise it when you post a new valuable information. And if they like your brand, they may choose to follow you, that means they may subscribe or buy from you to deepen the experience with that what you offer.

If all is built right, your new clients will become loyal ambassadors of your brand and will recommend your services just because they love them. Guess what? That’s the time when your business starts growing on autopilot.

How to go from branding “It’s so tough” to “It’s easy, and even fun”

A brand is the image in customer’s mind, created by a customer based on the experience of product/service, data from various information channels and the feedback of other users/customers. Well-created branding helps you to create this image in customer’s mind.

→ First things first why branding is tough?

Because if you think that brand is a logo, you will end up recolouring a car that doesn’t work. Will a new colour make it work? No. because a brand is a system and you need to know how does it work to build a successful brand. Once you know the system, it’s not tough anymore.

→ Now when we know that branding is a system and it’s relatively easy to apply this system.

Let’s have a look at it. I divide the brand building into nine steps, that help me to be organised and build brands for my clients, step by step, and never miss anything. It takes a customer to a journey from idea to execution.

→ How is it fun?

You may ask when we know what do we do; there is no place to worry, you have a clear plan and ready to follow it. And here is the moment that you realise that create a brand for your own company it’s a creative and exciting process, the journey within that help you not only build your business but also allow you to grow personally and spiritually.

So now you can see how is easy and even fun and not as tough as you thought 🙂

3 whales of online branding

Creating your brand online is a different exercise than if you do it offline. That’s why people who have a successful business offline often stack when they start online branding at the first time. So, how is it different?

→ The first whale for any brand is a creation of the authority.

And surely if you have an excellent reputation offline you may share some credibility, but quite often it’s not relevant for an online tribe. It’s a first step where many businesses fail. Inability to create a reason to believe in causes them lack of customers and a result they had to close.

→ The second whale is to raise awareness.

How much publicity do you apply to your offline business? None or little? In the online world, you and your company must be visible and memorable. Without visibility, you can’t expand your biz. The only business where you can succeed by being invisible, it’s if you are a 007 agent. And if you are not the one, then please create a strategy on how to show up.

→ The third whale Is to be different.

The point of differentiation and point of parity put you in a position when you have whatever everybody else have in your market segment and also you have something extra that gives you a chance to overrun your competitors. (And yes competition is a sign of demand, and that means abundance)

Let’s conclude. Authority + Awareness + Difference.

These three whales are the core needs of any brand, and later I will share with you how to achieve all these. Subscribe to be sure that you do not miss it.

How do you make your brand memorable?

So how do you make your brand memorable? The truth is, your customers do not have time to read long posts, remember every glittery point, illegible fonts and thousands of pictures which you re-post from the other sites. If you want to build your brand and make it memorable, the first rule is to remove all that is not necessary!

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.
~ Jason Hartman

Three visual elements are needed to be consistent:

  • Your colours (not necessary one colour)
  • Your fonts (not necessary one font)
  • Your visual treatment (unique style for your photos and design)

Check my video from the group where I was talking about it 🙂

But let’s go deeper!

I want to talk about the relationship between your brand and your customers, that you’re building in your content. We were talking about your target audience and about whom you have been writing for, recently. But when you just know the demographics and talk to women between 34 to 45, you may also want to address some aspects of their life that the demographics alone are not enough to cover.

Now is the time when we need to talk about your brand values. The goal of this series is to create an understanding of what brand consistency is, why, and how it works for your business. Your brand must have values which are close to your heart, but also reflect the values of your ideal clients. Define what you. It’s not easy, especially if I tell you that you need to reduce all that fun to just three values.

Here is the task. Define your business in three words.

  • What does it?
  • What is it that you can’t?
  • What do your clients value in life and whom you want to?

Your values will attract the right tribe to your brand.

For example, my values are Excellence, Freedom and Creativity.
The excellence is all about the quality I provide – the best possible quality, under the given circumstances. That’s why I often “fight” with my clients for their brand. Freedom is my “why” and my value. But I know the rules, and that gives me an understanding on how to break them. Creativity is defined by what I do in the creative approach to the visual execution, design, photography, to brand personality and brand creation. My values are not only related and define what I do; they also define how do I do it. Obviously, I prefer to work with clients who love quality and respect creative freedom.

In conclusion, you need to define three values which will work for your biz and your customers.

Describe your brand in three words. Now think — what can you do to make customers remember what your brand is. For example, if one of the is “excellence”, what will you do? Surely, your will work in the best way you can, and then customers will say that “they are an excellent company”. Use this word in your communication in such a way that the clients remember it and use it when they spread the word about your brand.

Share your brand words in the comments below!

Build Your brand just for $14 per month! Join Brand + Photo School