How branding helps you to sell without sleaze?

Selling without the sleaze and pushing is very important for many entrepreneurs. They want to be authentic and make people buy the products out of love. Luckily, it’s what branding does.

How?

  • First, brands start with the customers in mind.
  • Second, brands position themselves effectively.

One of the most widespread issues with online coaches is that they can’t explain what do they do. And if people don’t know what you do, they will not buy. Imagine someone asks: “What do you do?”, And you say: “I’m an Empowerment Coach”, and they ask: “Well, what exactly does it mean?” and you answer: “I empower people”. Frankly, your customer has lost interest, they neither got a clear answer nor will remember it. In such a situation you will need to put a lot of effort to sell. Make a clear offer!

Branded content will position you as a go-to-expert in your niche. It will help prospects to make a decision and believe in your skills. If you sell VIP packages, you will need to talk to people, but they will come prepared with the belief that you have what they want.

Selling without the sleaze and pushing is very important for many entrepreneurs. They want to be authentic and make people buy the products out of love. Luckily, it’s what branding does. How? First, brands start with the customers in mind. Second, brands position themselves effectively. One of the most widespread issues with online coaches is that they can’t explain what do they do. And if people don’t know what you do, they will not buy. Imagine someone asks: "What do you do?", And you say: “I’m an Empowerment Coach”, and they ask: "Well, what exactly does it mean?" and you answer: “I empower people”. Frankly, your customer has lost interest, they neither got a clear answer nor will remember it. In such a situation you will need to put a lot of effort to sell. Make a clear offer! Branded content will position you as a go-to-expert in your niche. It will help prospects to make a decision and believe in your skills. If you sell VIP packages, you will need to talk to people, but they will come prepared with the belief that you have what they want. As brand knows its customers, it's building the products accordingly. The products that sell what customer wants always win. It’s easier to sell what your customer wants than create a demand in the vacuum. To conclude; brands know their customers, they sell them what they want so that they have a clear offer. Also, they get the top position in the market niche. It helps clients to make decisions quickly, and you do not need to convince them, maybe just a little bit. To help you build a successful brand that sells without sleaze I’ve created this mini course and checklist. Right now you can get it for free!

As brand knows its customers, it’s building the products accordingly. The products that sell what customer wants always win. It’s easier to sell what your customer wants than create a demand in the vacuum.

To conclude; brands know their customers, they sell them what they want so that they have a clear offer. Also, they get the top position in the market niche. It helps clients to make decisions quickly, and you do not need to convince them, maybe just a little bit.

To help you build a successful brand that sells without sleaze I’ve created this mini course and checklist. Right now you can get it for free!

Can you write funny, happy, inspiring posts to attract your ideal client?

If you are an extrovert, you will write these posts with ease because you have a habit of doing it on a daily basis. If you are a professional copywriter, you will write such posts with ease too, because it’s your job, no strings attached. However, if you are more of an introvert and you do not have a habit in manipulation, and you try to achieve everything on your own, then writing an emotional post can be a bit weird process for you.

So, first of all, I want to tell you — it’s tough to write a good funny post. That’s why there are not that many good comedians. It’s not easy to write a post which arises some emotions like happiness, comfort. It’s tough to write a post which motivates and inspires people. But it’s easy to write a sad post, which calls for compassion, that calls for anger or sadness or judgment. That’s the reason why you get all this crap in the news all the time.

If you want to inspire people, think about something which inspired you. Little things which actually make you feel better and move you to do something great with it. Can you connect it to your business?

If you want to make people happy, think about simple things which make you happy, but let them not be personal at all. Because if you always write about your family, it may not connect with other people, (unless you write for family people only). But if you write about somebody else’s family it may work for a bigger audience. What happens to your friend, neighbour, colleague, stranger in the supermarket? Once again can you connect it to your business?

When you describe some amusing story which happens to you or your friends, read it out to several people, do they laugh? If they didn’t maybe, it’s too precise and not very clear. And even if it’s funny and all are laughing, can you connect it to your business?

The conclusion is simple — whatever story you write to promote your brand use the all previous maths and emotion but make it relevant to your business. Your goal is to sell, not just to entertain people with the novel. Focus on your ultimate aim of what you want to achieve and create the posts and texts which will make you reach that purpose.

How to write a killer response to your customers and increase sales.

Business is not only excellent feedback and love emails from clients. As business owners, we often face a lot of criticism, with and without reason. When the words are kind, that’s great, but when they mean to harm you, it is sad as we tend to take them personally. But here is the catch. In online world people often decide to buy or not to buy on account of feedback. Not to mention, that the public opinion of your buyers is also a core element of the brand.

So let me teach you how to sell using your reply to negative comments.

As people put attention on them, they also read your replies. When you show yourself as a lovely, funny and a very responsible person, it makes people believe that you brand cares!

My example is from the food industry. A friend of mine has a delivery kitchen restaurant. 50% of orders come via an app/site which hosts all restaurants in Delhi; it’s a portal. Reviews are a critical part of this portal and impact people’s decision to buy. My friend usually asks me to check this reviews and answer them. Though majority of reviews are excellent. Some users give terrible feedbacks.

So my rules on answering to negative comments are like this:

  1. Always answer all reviews, people value attention and see that you care. If you show up when the biz is in trouble, clients believe in your leadership, and they are ready to follow and to buy, even though they have read the negative feedback. All you need to do is to be attentive, responsible and respectful, and find the solution. Also, be polite, even if the comment is bad.
  2. Everyone read negative reviews and your replies! Sell through it. Find a unique solution which shows that you care and can deal with a bad situation. Propose alternative products to find the solution, describe the great qualities of the products so that the other readers will see that you are an expert and find more about other products which have not been criticised.
  3. If the review is just wrong without any reason (some people are evil), make them suffer. Example: “Well, a majority of our clients love our food, and we care about the needs and tastes of our tribe, who have a sophisticated taste and exquisite love for brilliant dishes. But, let’s be honest, we can’t please all.”
  4. Make sure you show that an action was taken. Example: “Thank you for your feedback, we just fired a person who cooked it for you, we are sorry for the inconvenience.” That gives you two results. The readers think that you are serious. And the offender feels guilty because he just got another person fired. That means that the level of his anger comes down.

Conclusion — your answers for a negative feedback sells better than the paid advertising, so do it wisely.

Boring posts sucks. But it can attract your ideal client anyway.

Want to talk about boring today. For example, I may sound boring, but my clients make millions of dollars because I’m systematic and I sometimes even fight with them for their success. If someone loses an opportunity to work with me and achieve prosperity because I’m not entertaining enough, well, it’s not my loss. By the way, one of the best business trainers I, personally, admire — Ramit Sethi, sound like a hell of a boring person to me, so much so, that I couldn’t read his e-mails five years ago, but he is the best yet.

See, when people are boring they are often systematic. Unlike people who want to manipulate your mind by being entertaining, these guys behave like geeks who do not want to be attractive at all. I think you would remember such people from school.

The was a great phrase — be kind to nerds in your class, one of them will be your boss in the future.

They’re people who don’t want to entertain other people; they’re re not here to make you laugh or be excited or make you happy. They are here to make a change in the world, find success for themselves and other people. They are often different than everyone else. They are like weird scientists and introvert artists. They are not mainstream, and they enjoy what they do on their own. When they write their copy, they often attract only same brainy crazy people like themselves.

  • The question is, can you benefit from them?
  • Can you make yourself study more to get what they are trying to say to help your business?
  • Or would you prefer entertainment because it’s easy to digest?

Whatever you choose it’s up to you. If you prefer a Circus Queen with a hot body to a Librarian with hot brains, that’s your choice :). And it will benefit you either way, just differently.

Now, if you are one who writes boring posts, do one simple thing. Understand that your audience is probably just like you, smarter than average. And write for them with all the passion for the subject you have. Know that it will be difficult to be noticed and appreciated, so it’s a tough way. Any charts, infographics, tables, case studies, etc. are the data content. These are always very informative, but can also be boring; that’s why when it has an appealing look and convey your brand via colours, fonts and style, it can make a better impact on your readers. The only way you can win this battle is to show results which speak for itself. More boring statistics and case studies, my friend, can make a serious change in your copywriting. In fact, results will allow you not to write at all or write less because you do not need words to explain the facts if you can show them.

Now. To make the data content branded you need to follow these simple principles. Use your brand colours. Find a style for your charts and infographics and follow it all the time. Know your target audience and what will work for them. You can make your data look very sophisticated, or you can make it trendy, simple, flat or you can use some volume and shadows and realistic touch. Whatever you choose to stick to it.

This post is the part of the series “Brand Content like a PRO” which I run in my group right now. So if you want to discuss it, or ask questions, or maybe propose a topic you can join my Facebook group for Lady Entrepreneurs (sorry guys).

Can you sell without manipulation?

Today I want to share a thought not very popular. I hear these type of comments every day: “Be natural people, tired of manipulation”, “Be yourself, be authentic”, “Share your emotions, it’s natural”. Let’s check out what is manipulation. Personally, I do not like when people lie to me. And in advance, I will tell the truthful message “I want to sell you the product for 1000 dollars because I need money.” How often have you heard something like this?

So at first I checked Google, not to share just my thoughts.

Manipulation

məˌnɪpjʊˈleɪʃ(ə)n
noun

1.

the action of manipulating something in a skilful manner.
“the format allows fast picture manipulation.”

2.

the action of manipulating someone in a clever or unscrupulous way.
“there was no deliberate manipulation of visitors’ emotions.”

I’m going to talk about the second option “the action of manipulating someone in a clever or unscrupulous way.” So when we use emotions and persuasion in our communication, we do manipulate the public. For example, you write deeply personal posts to various groups. You put a catchy headline which grabs people’s attention via an emotional hook. And people read it. Now when you share such things with friends, you do not throw headlines to them. You just share because you are sharing you do not expect anything back. When you throw you mega emotional, private, best headline ever, to the bunch of unknown people you are planning something. You do expect that people will follow you and eventually buy something from you. Even the biggest teachers who we admire and know sell us something.

So, when some new marketers manipulate your mind by telling you that you have to be yourself and show your emotions to the public; they do teach you how to sell via emotional manipulations. The only difference between old school marketers in such a situation that they know and admit that they manipulate the audience and the neo marketers hide it.

Here’s another fact which I want to share with you. In the market where 90% of communication is built around emotional content to dig deep inside the customer’s mind, your true message will sound silly.

Remember? “I want to sell you the product for 1000 dollars because I need money.”

Check it out. “When I started my business I had no clue what am I doing and how to popularise it Facebook for free. I was wondering in various groups and was commenting, but had no feedback; there was a time when I was posting six seven times in a day to every group. But I got crickets; no one responded, no one wanted to work. No one noticed me, though I earned some friends, I didn’t make money.

Sounds familiar? I was just like you. I was overwhelmed and discouraged. Lost and frustrated I thought to leave the business.

So I understood I need to have a system, after all, I made it for my clients all my life. It sound’s weird, but I have it all already in my mind. So I’ve carved the plan, created templates and decided to check it in public. Once I’ve created my Social Media Kit with Design Templates, Strategy, and Plan, in three weeks people found out what I do, they started calling and messaging me and congratulating me on my huge success. I got first clients and many calls within first four weeks.

Today I want to share my Social Media kit with you. I have adjusted and polished it to exclude all the mistakes I made. The designs will be created individually for your brand so that they can be so much you. And just for today, you can have it for $999. And if you order today, you will get one coaching session with me for free; offer is valid until the end of September.”

The second message is equal to the first one.
But it has several triggers and emotional connections. It is also full of clichéd words which on one hand irritate you and on the contrary sells well; that’s why people use them.

My point is that if your final goal is to sell and if you try to share the message about it in some tricky or indirect way; you are manipulating people’s mind. It doesn’t matter if you are a corporate advertising PRO or a little boy from the post office.

And the conclusion is simple, if you are anyway going to manipulate peoples’ minds, though it sounds wrong, maybe you need to learn how to do it in a way which will be comfortable for you. Will not irritate or discourage you. Will help you to help other people to get that what they need without feeling that they were manipulated.