Does Your Brand really know its customers?

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Listen the audio from the class. Does Your Brand know its customers? The brand building as well the business structure is a constantly evolving process. That means you need to monitor your customer's likes and needs and make necessary…

When to start your business branding

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Listen the audio from the class. People often compare marketing and branding, discussing what is better and why. And I have to tell you -- branding is a part of marketing. Sometimes you will need marketing more and the other time you…

5 Reasons to have a better brand for successful business. The reason No. 5

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The brand is an intangible asset. Following the site Investopedia: "An intangible asset is an asset that is not physical in nature. Corporate intellectual property (items such as patents, trademarks, copyrights, business methodologies), goodwill…
Rock your travel guide or any other product with this formula

Rock your travel guide or any other product with this formula

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Last week, I had some conversation with a very talented girl. She calls herself a writer, writes Travel Guides, and owns a travel agency. But she is losing the traffic to her blog. And, I must say, I heard it many times. Blog traffic is going…
10 Reasons to have a better brand for successful business. The reason No. 4

5 Reasons to have a better brand for successful business. The reason No. 4

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Branding helps you advertise effectively. We often divide advertisement on the basis of image building or brand advertising and selling promotions. In fact, a brand impacts both of them but let's see it in details. The brand advertisement…
Do people love your social media account?

Do people love your social media account?

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I started my first blog in 2008 after I shifted to India. It was a personal blog about me in India, and people loved it. The stories were more like observations. And, honestly speaking, it didn’t have any unique value as I didn't add anything…