Four things to know to attract the Ideal client to your brand

Four things to know to attract the Ideal client to your brand

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When we start our business, we need to know several things that we are going to do, who we are going to sell it and why they need it. This knowledge helps us to build an established business. Surprisingly, the same data helps us to create a…
Re-branding — a plastic surgery for your Brand.

Re-branding — a plastic surgery for your Brand.

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When my clients ask when to start to brand their company, I always ask them if they have already made any sales. Many new entrepreneurs want to invest in perfect logo colours and a site even before they have an idea about what they will…
You need to become your brand

You need to become your brand

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Listen the audio from the class. Your brand becomes a lifestyle for your workers Did you ever meet unhealthy fitness instructor or a financial adviser with massive debts? To be a brand, you must become your brand. That has nothing…
Is branding boring?

Branding Q and A. Is branding really have to be boring?

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Recently I received the question: What do you recommend for creative people like me who get bored and want to switch things up too often? I think It's a very good question. This "creative bug" bites every entrepreneur on the beginning. Creative…

Your customers know what your brand all about and your brand takes place in their minds

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Listen the audio from the class. So today we reach the brand definition, finally. When people ask what is a brand, I describe it like this: The brand is the image in the customer's mind created by a customer, based on the experience…
How your brand different than competitor's brands in the same niche?

How your brand different than competitor's brands in the same niche?

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Listen the audio from the class. Is your business already a brand? Is it look and feel different than competitor's brands in the same niche? When customers want to purchase a product in your niche, they often start from research. When…