What is brand and branding? The meaning and definition.

What is brand and branding? The meaning and definition.

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To find out what is branding, let's first remember the definition of a brand. The brand is the image created in a customers' mind. It forms when the customer experiences product or service related to a particular company and consumes its messages…
Three myths about Facebook or how to save thousands on advertisement

Three myths about Facebook or how to save thousands on advertisement

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Let's talk about Facebook. It's definitely the largest Social Media Platform, and probably the most popular. Many will say: "it's free and so entertaining" or "but it's good only for young people", or "it only for fun", or "only to chat with…
Anatomy of the food photography photo shoot

Anatomy of the food photography photo shoot

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Let me ask photographers - How often you receive the call from a potential client and his expectations about photoshoot appear far from real? Something like -- "I need 200 dishes to be shot for my site", "Your charge is $700 for one day? No,…
How to give correct brief to the photographer

How to give correct brief to the photographer

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In creative work such as photography, design, and advertising, 60-70% of the good result depends on a good brief. If a client knows how to give a good brief and what exactly he wants – wonderful. The ability to assign a task and give references…
How to photograph pictures which sell for you?

How to photograph pictures which sell for you?

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It's a valid question, isn't it? It's actually quite easy, all you need is a creative idea, a decent lighting, and an ability to capture the image. Well, I would also add the understanding - why you need this image! Yes, it's important. How…
How to create a better restaurant review blog post with your photography

How to create a better restaurant review blog post with your photography

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There are many food bloggers who like to review restaurants and share their recipes on social media. Sounds good, isn't it? But let's see how it looks. Some media gurus of questionable expertise recommend that you can put just anything online…