Do people love your social media account?

Do people love your social media account?

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I started my first blog in 2008 after I shifted to India. It was a personal blog about me in India, and people loved it. The stories were more like observations. And, honestly speaking, it didn’t have any unique value as I didn't add anything…
Make your Freebie Rock

Make your Freebie Rock

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Last week I did a little research on freebies, even created some for some super talented coaches. And here are a few thoughts which came to my mind. Freebie represents your brand more than anything. It's usually the most downloaded piece…
What Visual Brand Elements You need? Logo

What Brand Elements You need? Logo

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Most of the brand experts will tell you that brand is not a logo, and they are right. The logo and the symbol (sometimes, they are also called 'logo group') are vital elements of the brand, but not the brand itself. The Visual Identity of the…
10 Reasons to have a better brand for a successful business. The reason No. 3

5 Reasons to have a better brand for a successful business. The reason No. 3

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The reason number three is internal. What do you think is more motivating - to work in an average company and do a routine job, or to have a thorough understanding of what you are doing on this planet every single day? Many people want to do…
Brand vs Personal Branding

Brand vs Personal Branding

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Recently grabbed some random course on branding and jumped. Everything was so messed up. "The brand is you," says the branding "expert". Really? The girl who teaches this didn't know what the brand is. The lessons are free and many people will…
Who to Brand. You? Your Biz? Your Product?

Who to Brand. You? Your Biz? Your Product?

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That happens quite often. Once the Business starts working, the owner decides to establish the brand. It's a big responsibility; that means the stronger your business, the better experience you can deliver to your clients. And, here are three…