How do you make your brand memorable?

So how do you make your brand memorable? The truth is, your customers do not have time to read long posts, remember every glittery point, illegible fonts and thousands of pictures which you re-post from the other sites. If you want to build your brand and make it memorable, the first rule is to remove all that is not necessary!

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.
~ Jason Hartman

Three visual elements are needed to be consistent:

  • Your colours (not necessary one colour)
  • Your fonts (not necessary one font)
  • Your visual treatment (unique style for your photos and design)

Check my video from the group where I was talking about it 🙂

But let’s go deeper!

I want to talk about the relationship between your brand and your customers, that you’re building in your content. We were talking about your target audience and about whom you have been writing for, recently. But when you just know the demographics and talk to women between 34 to 45, you may also want to address some aspects of their life that the demographics alone are not enough to cover.

Now is the time when we need to talk about your brand values. The goal of this series is to create an understanding of what brand consistency is, why, and how it works for your business. Your brand must have values which are close to your heart, but also reflect the values of your ideal clients. Define what you. It’s not easy, especially if I tell you that you need to reduce all that fun to just three values.

Here is the task. Define your business in three words.

  • What does it?
  • What is it that you can’t?
  • What do your clients value in life and whom you want to?

Your values will attract the right tribe to your brand.

For example, my values are Excellence, Freedom and Creativity.
The excellence is all about the quality I provide – the best possible quality, under the given circumstances. That’s why I often “fight” with my clients for their brand. Freedom is my “why” and my value. But I know the rules, and that gives me an understanding on how to break them. Creativity is defined by what I do in the creative approach to the visual execution, design, photography, to brand personality and brand creation. My values are not only related and define what I do; they also define how do I do it. Obviously, I prefer to work with clients who love quality and respect creative freedom.

In conclusion, you need to define three values which will work for your biz and your customers.

Describe your brand in three words. Now think — what can you do to make customers remember what your brand is. For example, if one of the is “excellence”, what will you do? Surely, your will work in the best way you can, and then customers will say that “they are an excellent company”. Use this word in your communication in such a way that the clients remember it and use it when they spread the word about your brand.

Share your brand words in the comments below!

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3 reasons why an explicitly build brand brings clients to your business on autopilot

Perfectly build brand brings clients to your business on autopilot and here is why.

The reason 1. People love brands because they are supposed to be consistent with their quality and they also keep their promises.

So they know what to expect and feel safe when they buy from them. That often drives loyalty and long-term relationships.
“Making promises and keeping them is a great way to build a brand.” ~ Seth Godin

The reason 2. Once clients fall in love with your brand, they start recommending it to their circles, friends, and family.

That initiates the domino effect that gets your brand known, and people love to work with known brands that consistently brings value to their friends. At any moment, the word of the mouth marketing is what client attraction is about.
“Word of mouth is the best medium of all”. ~William Bernbach

The reason 3. The clients are proud to be a part of the friendly community of people who share the same values or same love of similar products.

If your product and services are designed to be great, and you always run an extra mile for your clients. It’s “hell yes”, for most of them. People love the quality and ready to pay for it because they problems are now solved, and they do not need to worry.
“Design is not just what it looks like and feels like. Design is how it works”. ~Steve Jobs

If your brand becomes a name for the solution, it’s in its glory. Examples: Xerox, Coke for soda and Uber for a taxi. You do not need to advertise it as such after this. People do this for you, and you get more customers in geometric progression, day after day after day.

When you build your brand the fear is not an option!

The fear factor is one of the most powerful things that stops entrepreneurs at the start.
What if they don’t like me?
What if I’m not good enough?
What if nobody buys?

There are millions of questions in peoples’ heads that stop them from taking action.

Have you ever noticed how people sabotage their own projects? Guess what; it’s fear. Hidden or the one that a person acknowledges, but no matter how we name it – it’s fear.

As it’s the most common thing that we humans have to deal with, here are three points that you need to know to overcome it.

Truth number one:

The mind is a sculptor of your life. Whatever you think, it translates into a reality. When we are building brands, our minds is the first place to clean up. You may develop compelling marketing messages or pay for an expensive coach, but if your mind translates the fear, it will not work.

So the tip number one:
“Act as if you have it”. Start acting as if you do not have your fear. Tell people about your business, be proud of it, feel good about every bit of your business activity.

The truth number two:

It’s your choice. Whether you like it or not you choose your reality. You decide to either have the fear and follow it or do the opposite. You opt to hide or be visible. No one can decide it for you. And guess what, if you choose to build a successful brand you will do it.

The tip number two: Choose to live the life that you want and believe that it is possible.

The truth number three:

Beliefs! It’s not only in your mind, but it’s also your feelings and subconscious. If you choose with an empty heart, assuming that it will never happen anyway, you will somehow stop yourself. And this is the hardest part. When you start, your mind is overpowered with the limiting beliefs of the past. Those thoughts and feeling project the results that you have right now. That means you will need to work hard on sheer enthusiasm without visible results for quite some time. Before you, mind habits will change.

Tip number three: Make a list of limiting beliefs and rewrite them with positive beliefs. Repeat the positive new thoughts whenever you can.

So let’s conclude the factors that will help you to overcome your fears and build a successful authentic brand. When you do not have fear, you are unstoppable. Clean up your worries. Act as if you already are a successful brand. Choose to be happy and invincible, terminate limiting beliefs and work on them regularly. The real authentic brands reflect the inner self of the owner, no one can hide it, so if you choose to build a powerful brand, it’s time for a change.

What is personal Branding and why it’s important for your small business?

Just fifteen years ago corporates were played the market.

They had money and authority which small businesses didn’t have. With the appearance of Social Media, the status quo changed. But to win the market, small business often needs to create a powerful brand whether it will be Personal Brand or Business brand is the other question.

Personal Branding is the way how the person brands herself.

The idea was common for corporates where Personal Branding helped to get a better job. However, it turns to be a powerful vehicle for the small businesses to thrive. People are tempted to buy from the people they know. And they trust to the local organic shop more than to cosmetics from the big companies due to the use of chemical components.

Branding creates an image in the customer’s’ mind.

Personal branding creates a perception about an individual, position her or him as an authority and as the best choice in the market.

So if you want to build your personal brand to invite more clients, you need to know yourself better. What are your fears, strength, weaknesses, what is your why, and who you want to serve? If you build a personal brand, it’s not just you, it also who you want to impress and convert to your loyal clients.

In conclusion.

The personal brand allows you to start the journey of self-discovery and build the image in your client’s mind. It raises the awareness of your person and your name. It tells to customers — it’s good to buy from you because you are relevant to some of your client’s expectations.

3 ways how to promote your product brand online

Today I want to talk about physical products and how you can promote them online. How you can build up authority around your business and create awareness of what you do and why you are the best expert to buy from.

The truth is that there are many companies and people online who are trying to sell the same things as you. If there is no competition, there is no market. So in a way, it’s good. But people are busy; they don’t have time to check ten pages of Google or search for your product without reason.

The first way to promote your product brand online is to create a reason for your customers to buy it.

How you go about it? You can create a cause. Show that you help someone by selling it. The cause must be such that you can happily promote it online and be known for it. Make something special and explain in details why this product is unique. If you sell some particular local jewellery or tribal art, you need to find at least ten reasons why people can feel when they bought something special not just any product.

The second way to promote your product brand online is to build up an authority around your product.

The simplest way to create an authority is to teach something relevant to your product. If you sell jewellery, make mini videos that help people to learn how to do such things. Recommend the best suppliers, show reviews from podiums when something similar to your product was promoted. Find historical facts that you can talk about. Recommend books that are the best in your industry.

The third way to promote your product brand online is visual storytelling.

The best platform you can use for it is Instagram. Grab every visual piece of content you have.

  • Your product in a shop.
  • Your product in the process of creation.
  • The instruments that help to create such products.
  • Happy customers.
  • Traditional ways to do your product.
  • Accessories that match to your product (this will allow you to collaborate with other Instagrammers who make that accessory).

For example, you sell bags, then contact scarf makers. If you sell jewellery, then contact wedding designers, etc. Quote, some inspiration relevant to your product. And add the link to your shop to the bio. And remember Instagram is not about hashtags, it’s about communication.

What type of branding do you use for your business?

There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients’ mind. However, they all build a relationship with customers differently. So what are those types?

The first type is Personal Branding.

It builds the image of the particular person in a customer’s’ mind. It often used as a career ladder method for employees. But for entrepreneurs, it’s far more powerful tool than for corporate worker. Personal branding creates a connection between customers and a person that represents a brand. People love to know more and willing to trust to a real person much more. When an entrepreneur had developed a Personal Brand she becomes much more confident, and that, show up through all communication.

The second type is Business Branding

The business branding often used in a case when a company doesn’t require a person behind, or in a case of multiple business owners. Business branding also forms the image in customers’ minds. However, it needs to create an additional personal touch to build a relationship with customers. In such a case the business actively uses a Brand Personality, virtual humanised form of the brand persona. Brand Personality befriend customers via consistent and relevant communication so that buyers can trust to the whole company and feel comfortable about it.

The third type is Product branding.

In such a case Customers build a relationship with a product and perceive the company image via the product. The best example is an iPhone. People love to be known as users of iPhone or Mac. Marketing strategy and branding make iPhone customers loyal ambassadors of the brand.

Large business empires use all these types together to create a powerful experience for their customers and create a strong relationship between their brands and clients’ hearts.