I feel like there is something missing to my brand. I have my colors, logo, site and everything I can think. What could I be missing that isn’t grabbing that possible client and attracting them to me?
It’s a very common belief that once we created our site, logo and all other elements of visual identity we become a brand. Unfortunately, it’s not true.
A brand is an image in customer’s mind, created by a customer based on the experience of product or service, data from various information channels and the feedback of other customers.
Brand starts with an idea, values and vision that a business owner wants to share with the world. That’s the reason why Steve Jobs said that ‘your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.’
- How can you show these inner processes to your tribe?
- How can you share what you believe in?
- How can you show them your vision so that they know that you can guide them and that they can follow your leadership?
Get the answers to these questions.
Help your tribe to understand why they follow you with their heart and soul. A brand builds the relationship with customers. Your tribe trust your brand and share the same values and ideas. The design and all visual identity is a part of the brand and a very effective method to make it memorable and recognisable. But a core idea is in what your brand stands for and why it matters for your people.
Let’s build your brand together. Book your discovery call!