The best Christmas adverts of 2016

The best Christmas adverts of 2016

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Touching, emotional, childish, kind... Every year the biggest brands in the world are experimenting and trying to get deep into customers' hearts to share a little bit of Christmas magic. Here is the collection of the best Christmas TV commercials…
The power of the imperfect brand!

The power of the imperfect brand!

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In an imperfect world, can your brand be perfect? Richard Branson once said “Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…
Good branding costs no more than the bad one.

Good branding costs no more than the bad one

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The only difference the bad one can harm your communication. I saw many people who created really bad brand communication for their business. Then they spent a huge amount of money to publish it in newspapers. I wish I could say it doesn’t…
Build your tribe with the right branding

Build your tribe with the right branding

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People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need…
How to write a killer response to your customers and increase sales.

How to write a killer response to your customers and increase sales.

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Business is not only excellent feedback and love emails from clients. As business owners, we often face a lot of criticism, with and without reason. When the words are kind, that's great, but when they mean to harm you, it is sad as we tend…
How can social media branding benefit your business?

How can social media branding benefit your business?

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Branding is powerful, it changes your mind and helps you to grow your business. But it's a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online. In the beginning, you do not need to have…