Make your Freebie Rock

Last week I did a little research on freebies, even created some for some super talented coaches. And here are a few thoughts which came to my mind.

Freebie represents your brand more than anything. It’s usually the most downloaded piece of content. If you have an online business and especially info business, you shouldn’t underestimate the power of a freebie. And if you are already thinking how to create or re-design your old giveaway material, check these tips.

How to name the page where you locate your free products?

Many people ask about it. They don’t want to use the word free not to underestimate their services, but they still need to have some free stuff to build their mailing list. Here’s the thing to know. People love gifts; they are free, fun and somehow useful, and they give pleasant emotions. The word “gift” is a great substitute for the word “freebie.”

Make it personal.

Most of the people love the personalised stuff. They put their pics on the mugs and t-shirts, they like to see their name in e-mailers, etc. Who doesn’t? So when you create a name for your page with gifts (sometimes it’s your landing page, but it’s not necessary), think about minimal personalisation. Call it “Your Gifts” or “Gifts for you” or similar. It sounds simple but does make a big difference.

Be Consistent

For most of the people, “consistency” is a rule which they don’t know how to follow. So let’s have a quick look at how “consistency” works for your brand. When your free content is following colours, fonts, and the tone of the voice of your brand, it prepares people to a particular experience. Let say you have a sophisticated brand for successful ladies entrepreneurs, the words “ladies” and “successful” would predict our freebie look and feel. When they buy your program, or read your blog they know what to expect and that make them feel safe and happy. Consistency shares the confidence and as a result the trust.

So remember, a freebie is not just a random piece of content to add subscribers. It’s your manager, your PR agency, your visiting card. So make it look and feel like your brand and let it be magnetic and result-driven stuff. Your future buyers will eventually say thank you for this.

What Brand Elements You need? Logo

Most of the brand experts will tell you that brand is not a logo, and they are right. The logo and the symbol (sometimes, they are also called ‘logo group’) are vital elements of the brand, but not the brand itself. The Visual Identity of the brand isn’t based on the logo; it rather reflects the deeper aspects such as philosophy, values, etc. Yet, the logo is often a starting point where many businesses begin their way to an exceptional brand.

So, let’s talk about challenges first.
The main mistake that many newbies make is being overexcited about the fonts. Secondly, they choose on the basis personal likeliness, not by logic. Let’s say you like pink colour and a very complicated calligraphic font — that doesn’t mean your logo has to look pink in colour and a non-readable disaster. However, in many cases, it looks exactly this way. If you want to have a good logo, no matter from the designer or DIY, put attention on these few things:

  • The logo represents your brand’s values and promises (think of them before you run to a designer).
  • The logo has to be readable and recognisable.
  • When it’s printed on a pan (super small size) or when it becomes a sign on your shop/company/office (super big), it still has to look similar. You may have several logos for different occasions (a bit bigger, a bit smaller, vertical, horizontal versions). But better stick to one.
  • You must have a single colour option of the logo! And a black/white version as well.If you choose two colours for the logo, it is good, don’t go above four. (some gigantic enterprises have seven colours in a logo and if you have a couple of billion dollars to spend on ads then go for it. If not, stick to two. The Lesser the better).
  • The symbol has to be recognisable with the text and without text (if you decide to use the symbol). Otherwise, your text logo may transform into a symbol eventually (take HBO or Sony).
  • All parts of the logo have to have a printable or squeezable size. So when you re-size the logo, nothing is lost and the logo still makes sense. (If you choose fancy font with thin part or tiny text, it may be difficult to resize). Once again, avoid super complicated calligraphic fonts with gaunt parts.

Here a few world-known brands which managed to get a very recognisable identity.

Let’s start from those which use a text logo without the symbol.

What Visual Brand Elements You need? Logo

Here are some symbols which can speak without any text. By the way, most of the software identities are built and based on the icon recognition. The icon is not always a symbol from the logo group. It’s an individual element. However, sometimes the icon and symbol may look the same.

What Visual Brand Elements You need? Logo

Here some logos which we know as a group. They evolved with time, but the colour scheme makes them memorable, so people could easily recognise them even after re-branding.

What Visual Brand Elements You need? Logo

Did you notice fancy fonts from the free font sites? No? Me either. What you probably noticed that you reacted to many logos emotionally. All logos would evoke some sentimental connection if you ever bought something from these companies.

So when you create a logo with a designer or by yourself, remember this: “The logo indicates an emotional connection between the customer and your brand”. If it’s readable, easily recognisable from the first sight, and translating the brand values — your business wins a buyer’s heart. If not, well, many businesses like to think that the brand and a logo are the same things.

5 Reasons to have a better brand for a successful business. The reason No. 3

The reason number three is internal. What do you think is more motivating – to work in an average company and do a routine job, or to have a thorough understanding of what you are doing on this planet every single day? Many people want to do something important in life. But let’s face that the big part of our working life is a routine. It doesn’t mean that the job you provide is meaningless, it just seems so.

The first people who fully use these principles to increase their profit are now known as “Unicorns”. Recently, I read an interesting article on how an elder person is perceived as a part of the Unicorn culture” by being an insider, and even though he criticised it a lot, we can use a bright side of it.

  • Motivated workers are valuing their job and trying to do it better than the non-motivated ones.
  • Inspired employees are more creative and grateful.
  • As a result, the overall mood in the office is more peaceful. Obviously, happy people can provide more.
  • Happy, grateful people tempt to get into healthy competitions, to show the best they can do.
  • Motivated people are more loyal to their company.
  • Inspired people network better. Logically a company may grow its presence naturally just by “word of mouth”.

If you ever work with the boss who always yells at you, you know eventually you would leave. You know this company is not your future. You won’t put attention on your routine tasks if the company doesn’t value you.

If your brand can show its values to employees, it does a great job in increasing the revenue of an enterprise. And if the system established is right, people get it on their own. It’s almost an automated system which guides better people to your business.

So reason No 3. Having a better brand means to create a bunch of super motivated, loyal people who also convert the world around into your customers. Good brand means — healthy, happy, emotionally satisfied team. Because when buyers are purchasing your products, they choose your brand’s values, moods and promises and not just any other thing in the market.

Check all 5 reasons to have a better brand:

No. 1 “Branding helps you create a unique impression and gives you a chance to be memorable.”
No. 2 “The brand is in sharing the values and attracting like-minded people to your products and services.”
No. 3 “Good brand motivates your team and customers”
No. 4 “Branding helps you advertise effectively &creates a connection between the product and the customer.”
No. 5 “Brand adds value to your business”

5 Reasons to have a better brand for successful business. The reason No 2

Brand doesn’t only make you different than competitors. It also allows you to share you values and ideas and become much more than just a regular product or service.

Our example here will be more than obvious – Apple. Personally, I met many people who can’t imagine their life without Apple products. They speak about Android devices in rather a petty manner. As if they have all world and you, the little android holder has only a handle from the door to this world. Well, it may sound pathetic, but these people give a huge advantage to some smart marketers.

Check it out. iPhones and Macs share typical aesthetic which defines a minimalistic style in design for a few generations. Guess what these people buy? Yes, my friend, I believe you guess right. They buy other stuff in same minimalistic style. Means you can target them if your product or service share similar values like Apple.

You can define other groups of people that love other brands dearly. And you will find that they share similar values like the brands they like.

Usually, it makes the promotional planning a lot easier. If your target group prefers Mercedes, check their campaign. If they love Karl Lagerfeld, see what values Karl Lagerfeld promotes.

Eventually, you will create your values which your tribe will follow, but just for a start, follow the leaders and their tribe and get fast results from research they have already done.

So the reason No 2.

The brand is in sharing the values and attracting like-minded people to your products and services.

Check all 5 reasons to have a better brand:

No. 1 “Branding helps you create a unique impression and gives you a chance to be memorable.”
No. 2 “The brand is in sharing the values and attracting like-minded people to your products and services.”
No. 3 “Good brand motivates your team and customers”
No. 4 “Branding helps you advertise effectively &creates a connection between the product and the customer.”
No. 5 “Brand adds value to your business”

5 Reasons to have a better brand for successful business. Reason No 1

Once I asked a question on Google: “Which entrepreneur’s problems are solved with marketing?”. And I got millions of marketing recommendations that business has to solve the customer’s problem, the marketing companies themselves gave those ideas. But I did not find the evidence if they knew what problems do they solve! The next day, I asked the same about branding. Surprisingly, I found a lot of brand agencies which knew what they do and how they help the customers. The next day, I asked some entrepreneurs and their answers were great too. Though they couldn’t answer about marketing for sure, they could see what good branding can do to sales.

So here is the first thought on how branding can help you build a successful business, build trust and make more money with lesser effort.

Here is very straightforward and meaningful answer No. 1. – Branding helps you create a unique impression and gives you a chance to be memorable.

Bright Side: The first and most important task of branding is to create the image in the minds of your prospects. In the other words, your customers will know for sure that you are you and not just any other shop. There are thousands of methods to achieve that (we will discuss the ways too, in some other post.).

Dark side: If your Product or service is not satisfactory, they will remember you as well. And will never buy from you again. So the quality of your product is always more important than branding.

So, in conclusion, even if you have this one reason to create the brand, I would recommend doing it. But before I invest in the brand, I would invest in product, service and other technical details related to the customer’s experience.

Check all 5 reasons to have a better brand:

No. 1 “Branding helps you create a unique impression and gives you a chance to be memorable.”
No. 2 “The brand is in sharing the values and attracting like-minded people to your products and services.”
No. 3 “Good brand motivates your team and customers”
No. 4 “Branding helps you advertise effectively &creates a connection between the product and the customer.”
No. 5 “Brand adds value to your business”