- How many times do you say that people who want to start their business are full of ideas, but then they never start?
- Or they talk about business and make their site, biz cards, logo and nothing happens?
- How many times have you seen or heard about a person who silently sits and reads all this info in the groups and never advertises or makes herself visible?
- How often do you hear of someone who is ashamed to sell and feels that she can faint if she mentions the price?
- Have you ever thought that you could do everything alone and one day you will hire people?
If you recognise yourself, it’s great because I’m going to address all these issues in this series. And maybe will touch upon even more.
Ideas can kill your business even before you start. So let’s make them safe.
So, let’s start with ideas. Business ideas seem easy —to make your book or make your app and sell, share your knowledge online and teach. Isn’t that simple? If you’re stuck to some idea and want to invest in a site and logo and a BRAND to finally start a business, STOP IT NOW! There are millions of ways to check and test your idea before you start to invest in it. Answer these questions:
- What do you love to do?
- What do you hate to do?
- What brings you Money or what you were paid for?
- How much time you want to spend in your business?
Now begin your research. There are many groups, forums and sites like Quora where people answer your questions. Roughly describe your product and ask if they would be interested in buying. If so — why and if not — why not. Mentioned that you are researching. Define your target audience and see what they want and what they don’t want, what problems they have so you can solve them. Build your product based on their pain point and help them to find a solution.
Use your client’s language. Interview your target audience. How they talk and which words they use? Use the same words in your advertising message and share with them how they can solve their problem. All this can be done before you invest in your business. It’s a practical method to see all pros and cons you can face right before the beginning.
The conclusion is fairly simple.
Find what you are going to do. Define your target audience. It may be a tough decision at this stage, all you need to know is their age, gender, income level, geolocation, fears, pain points and desires. You can find all this via research and interviews. Well, it’s not easy, but there is no way you can do without it. And the third part is researching your idea in groups, forums and sites like Quora. (You can also find some new ideas at the same places).