Good branding costs no more than the bad one

The only difference the bad one can harm your communication. I saw many people who created really bad brand communication for their business. Then they spent a huge amount of money to publish it in newspapers.

I wish I could say it doesn’t work.

But I’ll not lie to you. It works. If you put any advertisement in a newspaper, on the first page, it will be noticed somehow. If you put even the best advertisement, on the last page or elsewhere, it may be lost. The question is if you put a good advertisement on the first page, and you will do it consistently during the month…what will happen?

You may ask, how is these newspaper examples are related to us? Well, it works in the same way in any media. Let’s say you post random images irrelevant to your brand time to time in 10 Facebook groups. Guess how soon people will notice you? Never. What they will notice is your social skills, and then they will like or ignore, your posts, just because they know you. However, if you go with consistent messages and provide clients with rich content (value, visuals, copy) on a regular basis. They will notice you even if you do not talk to anyone. They may like or not like you, but that’s the personal choice after all.

So effective, strategically build brand and brand communication make you noticeable and create the image in customer’s mind. As a result, you get more clients and more money.

Think about it.

Would you like your customers to recommend your business to their friends and fill your agenda for months ahead? It is time to turn your business into a brand! Subscribe and get your checklist today!

Build your tribe with the right branding

People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need for the different aesthetics and approach, so they created their products based on their client’s perception about a good UI or good device. If you ever talk to advertising creative teams, you would find that many of them are proud Apple product users. Yes, no mistake, they are proud. They got that community idea from the old times and still follow it.

Check the internet and see how many people talk about the shifted from iPhone to Android. For this type of category, it is a powerful controversy headline. Which means “how dare you switch”. But Apple is no longer so exclusive. It becomes an average expensive product, innovations are in their past as of now they are playing safe, and the charm and magic of the Job’s Apple almost vanish.

Another example is Hugo Boss, Hermes, Burberry, Jimmy Choo. All these brands convey the prestige. People choose them to get into the different world, to be a part of the success community. Sometimes they may have nothing to eat, but they will buy a branded bag or car. Well, that’s extreme and illustrates a dark side of a brand, (big brands in particular).

When you build your brand, you create a centre, an attraction factor where your tribe will gather. They will believe your message, your actions, your promises and they will recommend you to other people. With no reason, just because they love your brand.

How to write a killer response to your customers and increase sales.

Business is not only excellent feedback and love emails from clients. As business owners, we often face a lot of criticism, with and without reason. When the words are kind, that’s great, but when they mean to harm you, it is sad as we tend to take them personally. But here is the catch. In online world people often decide to buy or not to buy on account of feedback. Not to mention, that the public opinion of your buyers is also a core element of the brand.

So let me teach you how to sell using your reply to negative comments.

As people put attention on them, they also read your replies. When you show yourself as a lovely, funny and a very responsible person, it makes people believe that you brand cares!

My example is from the food industry. A friend of mine has a delivery kitchen restaurant. 50% of orders come via an app/site which hosts all restaurants in Delhi; it’s a portal. Reviews are a critical part of this portal and impact people’s decision to buy. My friend usually asks me to check this reviews and answer them. Though majority of reviews are excellent. Some users give terrible feedbacks.

So my rules on answering to negative comments are like this:

  1. Always answer all reviews, people value attention and see that you care. If you show up when the biz is in trouble, clients believe in your leadership, and they are ready to follow and to buy, even though they have read the negative feedback. All you need to do is to be attentive, responsible and respectful, and find the solution. Also, be polite, even if the comment is bad.
  2. Everyone read negative reviews and your replies! Sell through it. Find a unique solution which shows that you care and can deal with a bad situation. Propose alternative products to find the solution, describe the great qualities of the products so that the other readers will see that you are an expert and find more about other products which have not been criticised.
  3. If the review is just wrong without any reason (some people are evil), make them suffer. Example: “Well, a majority of our clients love our food, and we care about the needs and tastes of our tribe, who have a sophisticated taste and exquisite love for brilliant dishes. But, let’s be honest, we can’t please all.”
  4. Make sure you show that an action was taken. Example: “Thank you for your feedback, we just fired a person who cooked it for you, we are sorry for the inconvenience.” That gives you two results. The readers think that you are serious. And the offender feels guilty because he just got another person fired. That means that the level of his anger comes down.

Conclusion — your answers for a negative feedback sells better than the paid advertising, so do it wisely.

How can social media branding benefit your business?

Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online.
In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo.

Branding sets up four key aspects of your biz.

  1. Clients know what you do
  2. They also know how you different from competitors
  3. You know who your customers are
    and
  4. You act as your brand

You can create awareness about those factors on a colossal scale if you want to operate globally. But you can also start from the smaller level in social media without advertisements. Please do not think that if you do not pay for ads, it has to be a free exercise. Can you become your own dentist? Same with branding. Hire a good brand expert who will provide you with strategy, plans and of cause design.

Why do you not need branding when you start a business?

  • How many times do you say that people who want to start their business are full of ideas, but then they never start?
  • Or they talk about business and make their site, biz cards, logo and nothing happens?
  • How many times have you seen or heard about a person who silently sits and reads all this info in the groups and never advertises or makes herself visible?
  • How often do you hear of someone who is ashamed to sell and feels that she can faint if she mentions the price?
  • Have you ever thought that you could do everything alone and one day you will hire people?

If you recognise yourself, it’s great because I’m going to address all these issues in this series. And maybe will touch upon even more.

Ideas can kill your business even before you start. So let’s make them safe.

So, let’s start with ideas. Business ideas seem easy —to make your book or make your app and sell, share your knowledge online and teach. Isn’t that simple? If you’re stuck to some idea and want to invest in a site and logo and a BRAND to finally start a business, STOP IT NOW! There are millions of ways to check and test your idea before you start to invest in it. Answer these questions:

  • What do you love to do?
  • What do you hate to do?
  • What brings you Money or what you were paid for?
  • How much time you want to spend in your business?

Now begin your research. There are many groups, forums and sites like Quora where people answer your questions. Roughly describe your product and ask if they would be interested in buying. If so — why and if not — why not. Mentioned that you are researching. Define your target audience and see what they want and what they don’t want, what problems they have so you can solve them. Build your product based on their pain point and help them to find a solution.

Use your client’s language. Interview your target audience. How they talk and which words they use? Use the same words in your advertising message and share with them how they can solve their problem. All this can be done before you invest in your business. It’s a practical method to see all pros and cons you can face right before the beginning.

The conclusion is fairly simple.
Find what you are going to do. Define your target audience. It may be a tough decision at this stage, all you need to know is their age, gender, income level, geolocation, fears, pain points and desires. You can find all this via research and interviews. Well, it’s not easy, but there is no way you can do without it. And the third part is researching your idea in groups, forums and sites like Quora. (You can also find some new ideas at the same places).

Liked it? Get more in my group for Lady Entrepreneurs 🙂

Why brand your company if you are a solopreneur or have a small business?

About a year ago, one of our clients decided to change his site. His reason, however, was specific. He said that he had lost several opportunities to those who provided lesser quality. Also, his prospects were ready to pay more to a couple of competitors who had bigger prices, but provided with the same quality as he does.
We explained to him that the brochure and the site wouldn’t help him to reach the stage where he wants to be. And he needs branding. Here is why.

  1. Clients willing to pay more for better quality. But to do that, they need to know you. They need the testimonials, and they need to trust you. Good branding will take care of it.
  2. It’s much better if a client already heard about you. If you come with credentials, testimonials and everyone talks about you, your potential customers will trust you more.
  3. Can you do this without branding? Branding provides you, and your prospects, with the clarity about what you do, why you do it and how they benefit out of it. It gives you valuable tools to create an image in customer’s mind so they notice you, remember your brand, and decide to work with you. Without this instrument and the system, it will be a longer process with no expectations.

But branding does not need to be heavy. You can start with the social media branding and build the environment for your space fast and efficiently. You may like to increase it later, that up to you. For instance, Social media Kit will make your content branded on a highest possible level without big investments.

How can social media branding benefit your business?

Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online. In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo.

Branding sets up four key aspects of your biz.

  1. Clients know what you do
  2. They also know how you different from competitors
  3. You know who your customers are
  4. You act as your brand

You can create awareness about those factors on a colossal scale if you want to operate globally. But you can also start from the smaller level in social media without advertisements. Please do not think that if you do not pay for ads, it has to be a free exercise. Can you become your own dentist? Same with branding. Hire a good brand expert who will provide you with strategy, plans and of cause design.